Evaluation: Question 2

1. 2. How effective is
the combination of
your main product
and ancillary tasks?

2. In my research for the ancillary task which was radio
adverts I had to identify the conventions of radio adverts
that are in conjunction with newspapers and specifically
local newspapers, as mentioned before in the above
paragraph. The research and planning determined that
conventional adverts found with newspapers are between
30 seconds to a minute and this means that in this aspect
my radio advert is conventional because it just over 30
seconds long.
Blog Post describing the
conventions of radio
adverts:

3. To create my radio advert I used the microphone though the voice
memo app on my iPhone and after it was recorded it was sent to
my laptop so that it could be downloaded it onto my laptop so
that I could saved into an Audacity file. Using audacity, I created
the advert by combining the audio of the radio advert and the
musical theme that I had downloaded from SoundCloud. After this
was completed, the audio file was converted in an MP3 file so that
if could be turned into a video on Windows Movie Maker so that it
could be uploaded onto Youtube, meaning that it could appear
with the rest of my coursework on my blog.
Radio Advert on Window Move Maker: Radio Advert on Audacity:

4. The length of the radio advert means that it has to brief and straight to the
point so that it does not bore the viewer if it goes on for too long but if the
advert is too short then the viewer would not get enough information to
become interested in the newspaper so the advert has make the newspaper
stand out to the potential readers and viewers. Radio adverts would be
more appealing to a local audience because it is extremely common that
people in more rural and local areas are more likely to the local radio rather
the national radio on their way somewhere most likely on their way to work
because, for example, they wish to know the state of traffic on their way to
work.
From my research and planning of radio adverts I concluded that the type
of radio advert that would be best suited for a local newspaper would be a
testimonial advertisement which contains endorsements from ‘ordinary
citizens’ in order the benefit the product and this would be better for a
local audience because the target audience which is made up of local and
ordinary people would better apply themselves to the people in the advert
and want to read the newspaper. Testimonial adverts are a type of ‘soft sell’
method of advertising that places more emphasis on a more subtle and
friendly sales message as shown by how testimonial adverts have
endorsements from ‘ordinary citizens’ in order to better apply themselves
to the target audience.

5. It is especially common that radio adverts end with an
endorsement that urges viewers to go to an external
source and specifically a website to learn the benefits of
reading their newspapers and this is more of a ‘hard sell’
method of advertising as it more overt and direct sales
messages to get people to buy the product and my radio
advertisement does this as well as it ends with the same
type of message that urges viewers to go to the Bristol
Chronicle website in order to learn more about the
newspaper meaning that in this regard my radio advert is
more conventional.
The other ancillary task I had to complete was the
billboard advertisement, this is a type of advertising that
would be located outdoors, usually on large buildings and
walls, that are found in high-traffic areas so that passersby
that include pedestrians and drivers can easily view them.

6. Conventionally, these billboard advertisements are very large and
contain witty slogans and distinctive visuals. National newspapers
are more likely to have these billboards outside in the open
where they are more easily viewed and this is because they can
more easily afford them, whilst on the other hand local
newspapers are more likely to have billboards on ‘sandwich
boards’ which are composed of two boards on each side and are
usually set up in a triangular shape nearby local stores on a high
street.
The use of synergy that links the ancillary tasks to the actual
newspaper is crucial in making it a more believable and realistic
newspaper and my ancillaries do this because it refers to ‘film
previews’ and ‘sports report’ which are things that referred to in
the second page of my newspaper and these references are both
brief stories that previews news stories that would theoretically
appear later on in the newspaper. Another example of this is that
my ancillary tasks, both the radio advert and the billboard advert,
both refer to a website link that is found on the second page of
my newspaper. This synergy in my ancillaries and the newspaper
creates a better sense of continuity between the main product
and its ancillaries, which makes it more conventional, and more
like a proper newspaper, which in turn makes a better final
product.