Backdrop The main backdrop is that, the people has negative imageof MP tourism amd the second mostly people is that thecommon people don’t know more about The MP Tourism.ObjectiveCreate a Direct Marketing Programme to create theawareness about MP Tourism and increase the atleast2000-5000 tourist in Vacation Time.TargetMature Age People- We targeted those people whohas already gone to different-2 places and now they are inthe age of 40-50, so now they want to go something newplaces for enjoy.Tourist They are our Target audience, because they alwaysexcited to go different-2 places.CatchmentUse the different Media such a Print media, ElectronicMedia to create the awareness of MP Tourism in WholeIndia.StreagyTo make the Awareness of MP as much ,so the our targetaudience come and ask more about the MP tourism.
Medium-Instrument- A documentary film I will made on MP Tourism and that will be shown in movie theatre at lunch time and at the starting and end time of movie. I will connect to the Tourist web side owner such as make my trip .com, and make deal with to convince their customer to go at least one time to MP, and on the basis of no. Of Tourist, I will give some commission.Media- Insertation In News Paper such as in “Danik Gagran Yatra Savere”, I will give all imformation about the MP tourism and also include good experience of any tourist who had visited the MP. Connect to the Wedding Planer of Merto citis , I will connect them to convience them to suggest the name of MP ,if new married couple want to be ask some place name to enjoy the holiday, so the wedding planner can suggest On the basis of tourist, i will give some commission.
I will choose some engerring and medical college of metro cities and conduct a Awareness quiz in college campus and ask ques related to MP , and give the booklet to all student ,which has all information about the beautiful palces detail with picture, and finally give the ticket of MP to ultimate Winner. I will connect to the Director of TV serial such as Ekta Kapoor and contract them to make twist in the serial story and send the main character of serial in MP , and show the beautifulness of Places, because the Common audience is emotionally attach to the character. I will connect to the Merto railways station ,there is a lot of apportunity to promote the MP, because mostly footfall are there, so people will notice that lighting board of MP Toursim. I will conncect to the different society of metro cities. I will show some tourist and regions programme on region channel such as astha and shadhta channel, to connect the connect by emotional touch.
Budget Big documentary on one page on news paper such as danik gagran yatra savere- 80000 Distribute the boolet- 2000 Promotion expences in Metro railway-40000 Documentry flim made -200000 Advertisment on social Networking-50000 Intoduction of Brand amssmder such as Hema Malini ,who can connect the audience to emotinally - 200000 Other Expences- 5000 Total- 577000Implementation- I will send 4-5 people to go to different colleges of metro cities and collect the data and conduct a Quiz. I will send 3-4 people to collect the data about the TRP of serial and take the appointment to the director of daily shoap. I will send 5-6 people to connect the famous wedding planner also, and connivance them.