Toyota Mobile Marketing Case Study

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Toyota Mobile Marketing Case Study

  1. 1. Toyota Mobile Marketing Case Study http://www.wikimotive.net
  2. 2. Toyota is using the mobile channel to connect and engage with consumers. http://www.wikimotive.net
  3. 3. Toyota- New & Featured Toyota Shopping Tool App Featuring mLot ® Scan • Save • Shop • Share Your smartphone just got smarter. http://www.wikimotive.net m.toyota.com for Touch Phones See models & prices, photos and videos, and connect with dealers. Prius Experience App for the iPhone TM Play games and take a video tour of the 3rd generation Prius.
  4. 4. http://www.wikimotive.net Toyota Shopping Tool App Featuring mLot ®
  5. 5. Toyota Shopping Tool App Featuring mLot ® mLot ® Feature Snap a photo of the VIN on any new Toyota at your local dealership to get exact vehicle details, save, compare, share favorites and much more. http://www.wikimotive.net Vehicle Information Browse models, prices and key features for every Toyota vehicle. Explore photo galleries and see 360º views of every model and color. Compare Vehicles Review a side-by-side comparison of every Toyota vehicle with its key competitors.
  6. 6. http://www.wikimotive.net m.toyota.com for Touch Phones
  7. 7. m.toyota.com for Touch Phones Models & Prices Browse all the Toyota vehicles and the different price points. http://www.wikimotive.net Photos & 360° Views Explore photo galleries and see 360° views of every model and color. Connect With Dealers Request a quote, find a local dealer and sign up for vehicle updates.
  8. 8. http://www.wikimotive.net Prius Experience App for the iPhone TM
  9. 9. Prius Experience App for the iPhone TM Tour Rotate your iPhone TM for a 360° interior view of Prius to explore the features that make the car so unique. http://www.wikimotive.net Think your way through ten levels of this force-based game that uses the amazing aerodynamics of Prius. Interact Use your iPhone TM camera to reveal hidden information within Prius ads that you see in your favorite magazines. Play Draw Touch your screen to draw directly into the environment of Prius, then watch it react with the shapes you draw.
  10. 10. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence. http://www.wikimotive.net/

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