2. IPC Media
Magazines published:
• NME
• What’s on TV
• Horse and hound
• Golf monthly
• Soaplife
• Look
• Chat
Plus many more.
History;
The International Publishing Corporation Ltd was formed in
1963 following the merger of the UK's three leading magazine
publishers - George Newnes, Odhams Press and Fleetway
Publications who came together with the Mirror Group to form
the International Publishing Corporation (IPC). And IPC
Magazines was created five years later, in 1968. But those
three original magazine businesses each had their own
illustrious history, having been established in 1881, 1890 and
1880 respectively, with a number of the titles they launched in
the late 19th Century still being published today under the IPC
umbrella.
IPC’s general circulation and readership figures.
• What's on TV ( IPC Media Ltd ) : 1,253,697 ; -0.3%. This magazine has
1,253,697 magazines printed per edition but has actually dropped 0.3% since
last year.
• Cycling Weekly ( IPC Media Ltd ) : 27,406 ; -3.8%. This magazine isnt quite so
popular as it sells just 27,406 per edition and it has dropped by 3.8% since last
year.
• Marie Claire ( European Magazines Limited ) : 266,881 ; 0.7%. This is a rather
popular magazine as it sells about 266,881 copies per edition. Numbers of this
has also risen 0.7% in the past year. (European magazines limited is in
partnership with IPC.)
• NME (IPC Media Ltd) : 15,384 ; -21.1%. NME has sold 15,384 copies per
edition but has dropped 21.1% in the past year.
Mission statement; Iconic media brands. Content built on amazing
relationships and inspired conversations with millions of consumers.
Target Audience:
• Men’s portfolio- country life, rugby world, nuts and NME.
• Women’s division- Look, Now, Tv Times, What’s on TV and Woman.
• Upmarket women’s division- Marie Claire, Woman&Home, Ideal house
and HouseToHome.
3. Bauer Media
Magazines Published:
• Q
• Take A Break
• That’s Life
• TVChoice
• Heat
• Kerrang
History:
Today the Bauer Media Group is Europe's largest magazine
publisher and a market leader with its titles, including the key
markets of Australia, Great Britain, New Zealand, Poland and
the USA. The company has a presence in a total of 20 countries.
Since 2010 responsibility for the family company has been held
by Yvonne Bauer, the fifth generation to lead the publishing
corporation. She is driving the expansion of international
business as well as the continued development of the magazines
and digital business. Also at the beginning of the 20th century,
Bauer is one of the first companies ever to publish a free
advertising paper in Germany: the Rothenburgsorter Zeitung. In
the 1920s the Extrablatt am Montag (a special edition on
Monday) is established, which later becomes a sports
newspaper.
Mission statement:
The UK’s Most Influential Media Brand Network.
Target audience: 56% of all woman read magazines from Bauer.
Bauer company are obviously more popular with females and also
cater for a younger audience with magazines for kids and young
people. They barely produce magazines for men with only 2
magazines aimed at them which is Zoo and FHM.
In Poland, we are also market leaders in consumer
magazines; in the United Kingdom and the USA
too, Bauer is a market leader in numerous sectors,
both in the weeklies and premium magazines, as
well as the youth, listings guides or people sectors.
Bauer is the first publishing house to publish the
two USA kiosk top sellers, Woman´s
World and First for Woman.
Bauer Media’s general circulation and readership figures:
• Closer ( Bauer Consumer Media ) : 467,048 ; -6.3%. This tells us that the
magazine is rather popular by selling 467,048 copies per edition but had
also dropped in sales by 6.3% since last year.
• Grazia ( Bauer Consumer Media ) : 205,487 ; -8.4%. This is not as much of
a popular magazine as the others. It only sells 205,487 copies per edition. It
has also dropped 8.4% since last year.
• Q (Bauer Consumer Media) : 77,522 ; -12.1%. This magazine is not seen as
very popular as it only sells 77,522 copies per edition. It has also dropped
in sales by 12.1% since last year.
Market Share:
• Kerrang! – 915 prints sold in 2014.
• Take a break - sales of over 1 million copies in 2014.
4. Conde Nast
Magazines Published
• Vanity Fair
• Vogue
• CNE
• GQ
• Glamour
History:
The publishing house was founded by entrepreneur Condé Nast in
1909 in the United States. His first purchase was Vogue, a high-class
fashion magazine at the time, an elegant compilation of beautiful
verses and photos. Condé Nast inherited his high society vision from
his French mother and it helped him get to know the target audience of
his new magazine and its demands. As a result, Vogue became a raving
success in the US.
Mission statement; An obsession with quality
Target Audience:
• Women’s portfolio: Conde Nast produces magazines
mainly for women, such as: Vogue, Glamour, Brides and
House&garden.
• Men’s portfolio: Golf world and pitch fork.
Market Share:
• Vogue: 1,462 sold per issue in April 2014 to March 2015
• Glamour: 12,092 readers in March 2015 (digital and prints)
General circulation figures:
• Glamour: 466,327 magazines printed per year but
has dropped -6.8% from last year.
• Vogue: 210,806 magazines printed per year but
has dropped -0.2% since last year.
• Easy Living: 140,123 magazines printed per year
but has dropped -12.5% since last year.
• House & Garden: 127,311 magazines printed per
year but has risen 0.2% since last year.
