The document discusses different genres of music including alternative, blues, classical, country, dance, hip hop/rap, indie pop, jazz, pop, R&B/soul, reggae, and rock. It then provides lists of popular artists within each genre. Some genres listed have more well-known current artists while others include more legacy artists. The document serves as a reference guide to various musical genres and representative artists.
2. Alternative Pop Blues R&B/Soul
Would capture alternative
attention and fill a gap in
the market
There are already
competitors such as
Kerrang that border on
Alternative
There aren’t many pop
music magazines and it
would appeal to a large
target audience
Could exclude other market
segments and hard to keep
up as pop music changes
so frequently
Would be totally unique as
there is a huge gap in the
market for blues magazines
May only appeal to a small
audience so sales may not
be satisfactory
Classical Dance Country Rock
Indie
Pop
Reggae Hip
Hop/Rap
Jazz
Would appeal to a wide
target market as R&B is
becoming increasingly popular
There aren’t any popular
R&B magazines out there so
sales/audience reaction will be
hard to predict
There aren’t many music
magazines that appeal to an
older generation
May not appeal to younger
audience
Dance music is becoming
more popular with the
younger generation
Only appeals to niche
audience and younger age
group
Country music is becoming more
popular due to artists such as
Taylor Swift
Not a very diverse genre to
cover
Rock music popular with all
different age groups
Already other magazines such
as Kerrang that cover this
genre
Indie Pop appeals to a
large audience as there are
lots of new and diverse
Indie artists
The Indie genre changes so
frequently that the magazine
would always have to try
and keep up
There aren’t any other
magazines that heavily cover
the Reggae genre
Reggae music isn’t as
widely popular anymore
Lots of popular artists such
as Kanye West and Jay-Z
that are hugely popular
would influence sales
Other magazines cover this
genre so competition would
be tough
This magazine would appeal
to older and younger
generation
Not many well known jazz
artists in the media, so it
would be hard to use
7. Claude Debussy
Ludwig van Beethoven
Johann Sebastian Bach
Franz Liszt
Antonio Vivaldi
Franz Schubert
Igor Stravinsky
Gustav Mahler
Richard Strauss
Philip Glass