The document discusses music genres and subgenres. It states that rock is a broad genre that encompasses more specific subgenres like punk, indie, and metal. Describing a band's subgenre, rather than just their top genre, provides more insight into their sound. It also notes that understanding an artist's genre and subgenre is important for marketing, promotion, and finding an appropriate label, as different genres have distinct fan bases and conventions. The passage then focuses on pop rock as the genre of the song being discussed, tracing its origins and evolution over time.
2. MUSIC GENRE
Music genre - or simply genre - refers to the style of music. "Rock" is a music genre,
as is country, reggae, classical, jazz and so on. When talking about genre in music
industry, it is helpful to think in terms of top level genres and sub-genre. Take, for
instance, the genre of rock. Rock is a very broad term than encompasses many
different types of music - some of which are actually pretty divergent from one
another.
Punk, indie, shoegaze, AOR, metal and many, many more all fall under the top level
genre category of rock but can each be considered individual sub-genres. This sub-
genre category is usually more useful in terms of describing music to another person.
For instance, telling someone that a band is a rock band is not as helpful in describing
the sound as saying the band is a punk band - the description of "punk" is more more
useful in telling someone what an artists sounds like.
3. SIGNIFICANCE OF MUSIC GENRE
Understanding genre is also key to understanding audiences. Genres - or more
specifically, sub-genres - tend to have a culture all their own. Fans of a particular
sub-genre of music may tend to flock to the same kinds of venues and same kinds of
shops, listen to the same radio stations, watch the same movies and use the same
websites. This kind of information is invaluable when it comes to promoting and
marketing music and putting together live shows. If you're in or representing, say, a
punk band - a sub-genre with a very clearly defined culture of its own - then you can
increase your chances of success by understanding where punks fans go for their
music in any given area. It will help you reach the right listeners every time, increasing
your chances of success. In fact, understanding the identity of a sub-genre can even
help direct the design of your cover art and merchandise - or dictate whether you
need these things at all.
4. Identifying genre will also help musicians and their representatives choose the right
labels to approach with their music and can even help them decide if they need a
label at all. Whereas music in the pop genre benefits from having a major
label behind it, indie rock can thrive on an indie imprint - and can be self-released
much easier than a record by an unknown pop artist.
Genre is the key to unlocking lost of avenues for music industry success, so resist the
urge to shrug it off as a meaningless label - it really is an important part of
communicating your music to the masses.
5. POP ROCK
As the song I have chosen belongs to the genre of ‘Pop Rock’ so I will be focusing on
this genre in my research.
The origins of the pop rock genre come from the early 1950’s where the guitar and
bass guitar accompanied such singers as Elvis Presley and chuck berry. This music was
popular and catchy to the public yet had the original hints of rock which has changed
ever so much over the years.
As time moved on so did the pop rock genre although now it had became that
umbrella term over many bands and sub genres. Mainstream rock went into soft and
hard rock. Soft rock involving Fleetwood mac and rod Stewart and hard rock being
led zeppelin and the punk scene which had by now developed into a massive scene
with the Ramones, the clash and the sex pistols leading the way.
6. The bands from America which made the new scene of pop rock as we know it today
with bands being male fronted with the iconic style and somewhat childish nature of
partying. Blink 182, foo fighters, red hot chilli peppers and green day being on the
horizon in this era. This style echoed across the us and uk. The style was a mix of punk
rhythms with a mix of catchy pop culture which seemed to speak to the masses. Even
groups could mix grunge with pop to make post grunge under the pop rock banner In
the form of nirvana.
Pop rocks resurgence continued into the early 2000’s with new upcoming bands who
were really just teens playing for the fun of it yet getting a lot of public attention.
Yet, rock as a whole took a serious blow and was almost swiped from the top 40’s.
The bands worldwide knowledge was selling but not selling in masses. Bands image
became one of rebellion and linked to skating. Blink 182 lead this style of pop rock
into the new century.
7. TWENTY ONE TWO
Twenty One Two are a band consisting of two members Mikael Olsson and
Rickard Lindvall.They are also youtubers and upload covers of different songs.
I am using their cover of ‘Shut up and dance’ by walk the moon.To use this song I
contacted them and asked for their permission which they granted me through an
email.
They do many different covers of different songs because of which they do not have
a single genre of music but still their music revolves mostly around ‘Rock’ genre as one
member plays guitar and other plays dums.
As of right now they have 78,000+ subscribers on youtube.
8. MY SONG
For my music video I have chosen ‘Shut up and dance’ cover by Twenty One Two
which belongs to ‘Pop-Rock’ genre.
