1. crux
noun /krəәks/ /kro͝oks/
cruces, plural; cruxes, plural
1. The decisive or most important point at issue
2. A particular point of difficulty
The crux of good website design is …
http://www.facebook.com/event.php?eid=277529252262119

2. Welcome
Thank you for volunteering your time and skills this
weekend!
The following slides serve as a brief introduction to
crUX, our non-profit beneficiary, and the weekend
objectives.
If you have any questions please feel free to drop us
a message on FB.

3. About crUX
crUX brings together UX designers and web
developers to learn, share and apply their knowledge
to build a website for a good cause.
After the weekend, you will leave with the
satisfaction of doing good, and our adopted charity
will receive a new website that you can proudly say
you contributed to.

4. About TWC2
TWC2 has promoted the rights and welfare of migrant
workers in Singapore since it was launched in 2003. It is
a registered society that relies heavily on its members,
volunteers and well-wishers to carry on its work.
TWC2 acts through advocacy (including public
education), research and direct services.
http://twc2.org.sg

5. TWC2.org.sg
• Difficult to update
• Overpowered CMS (Drupal)
• Not addressing target audience
• Disparate content

6. TWC2 Blog
• Separate entity from website
• Different design
• Should be integrated with the
main site

7. Redesign Objectives
• Increase awareness of the seriousness and scale of
problems faced by migrant workers in Singapore
• Foster empathy for workers’ plight and generate
support for TWC2's mission
• Develop awareness for TWC2’s services.
• Encourage donations
• Encourage volunteering
Action: think about some ways these objectives could be presented
visually

8. Target Audience
• Primary: English-speaking Singaporeans and
middle/upper strata foreigners in Singapore.
• Secondary: researchers, tertiary students, foreign
diplomats and experts from NGOs who want to
obtain specific information about some aspect of
migrant worker issues.

9. Proposed Site Content
The Cause Contact us Media releases
• Migrant workers in SG • Contact form • Press release 533
• Google map • Press release 529, etc
Who we are
• Vision and mission What's new Volunteers
• The organisation • Newsflash post 143 • Storypost 626
• The Executive Committee • Newsflash post 139, etc. • Storypost 622, etc
• Regular Staff
• Annual Reports Stories and features (Additional links)
• Storypost 259
What we do • Storypost 258, etc Donate (external link to Sg Gives)
• Our work
• Advocacy Research Paypal (external link)
• Research • Research post 316
• Direct services • Research post 312, etc Volunteer (internal link to static
• The Care Fund page 'Volunteer with us')
• Cuff Road Project International
• Where your dollars go • Foreign news 431 Facebook (external link)
• Volunteer with us • Foreign news 427, etc

10. Methods to Achieve Objectives
• The primary means will be through telling human-interest stories. Each
story gives an in-depth look at some facet of a problem faced by a real
worker. Each story must be engaging, accompanied by photos (or
video), and thus achieve emotional connect with the reader.
• The supporting means will be through feature articles or research
summaries that give a more "helicopter" view of the problem, e.g.
statistical trends, economic analysis, comparative studies across
different countries or different time-periods.
• There should be a section for stories that recognise the work of
volunteers, and encourage others to follow in their footsteps. We
cannot reward volunteerism with money, but we can reward with
public acknowledgment. Likewise, recognition of donors.

11. Additional Requirements
• The masthead/logo should stretch across full width, because current
branding is very poor and needs to be strengthened.
• There should be strong visuals occupying the centre of front page,
with overlaid text that give in a nutshell what the cause is about and
what TWC2 does. Since one visual and 2 sentences won't be able to
tell readers enough, it is proposed to have up to eight rotating visuals
illustrating different facets of the issue and our work.
• There should be a search box to search internally
• The blog-style sets should preferably include a tag-cloud
• Donate, Paypal and Volunteer buttons should appear on every page
(because of side-door entry).
Action: are these client provided requirements the *best* way to
fulfill the underlying need? Can you think of any alternatives?

12. Useful Resources
• http://vandelaydesign.com/blog/design/non-profit-
organization-websites/
• http://wpmu.org/15-beautiful-non-profit-websites-built-
with-wordpress/
• http://designm.ag/inspiration/best-non-profit-websites/
Action: Look through the links if you have time for some
inspiration and tips on designing for non-profits