Current Partner Workshop Slides

Agenda
Introductions
Project Leader Essentials - Master the Online Platform
Fundraising Fundamentals - Learn the GlobalGiving 2015 Calendar
Maximize Your GlobalGiving Experience - Perfect the details of your campaign
Town Hall

Who am I?
Who:
Kelly Kurz
What: East African Field Representative
When: February - August
Where: —————————————>
Why: To Experience the Nonproﬁt World in
East Africa and share GlobalGiving
*2nd Time in East Africa

Who are you?
What is your name?
What organization are you from?
When were you founded?
Where are your projects are located?
Why did you come to this workshop?
Introduce yourself to your neighbor!

20
Possible Subjects:
•  Navigating Project Entry (PE)
•  Projects
•  Project Reports
•  Partner Rewards
•  Donor Information and Thank You’s

22
What makes a good Project?
Specific, action
oriented
Easy to understand, jargon-free, project
specific
Close-up, high-resolution
photo
Tangible, realistic,
varied

Microprojects attract new donors!
23
• Microprojects are intended to help you fundraise for an individual or one speciﬁc activity.

• Microprojects have a budget of $250 - $10,000
and are only active on the site for 3 months.

• Microprojects only require 1 report, 90 days
after it is funded.

• Microprojects are tied to an existing parent
project on GlobalGiving.

• Microprojects get a bump up in
GlobalGiving’s project ranking!
‘Support Ian’s Education”
Nyaka AIDS Project

Project Ranking Criteria
"  40% the amount of time since your previous
project report
"  20% the number of donors that your project has
attracted
"  20% the amount of money your project has raised
"  20% how close is the project to being fully funded
24

28
Project Reports
•  Is the report on-topic?
•  Is it written for the correct target
audience?
•  Is it compelling?
•  Are there high-quality photos?

29
•  Includes

at
least
one
vibrant

and
high
resolu6on
photo

•  Report
directed
at
donors
,
thanks
donors

•  tells
a
story
using
specific
people
from
the
project

1
-‐
Poor

•  Does
not
include
photos

•  No
thank
you
to
donors

•  Does
not
tell
a
story

•  Content
is
not
relevant
to
the
project

2
–
Fair

•  Does
not
include
photos
or
includes
poor
quality
photo(s)

•  No
thank
you
to
donors

•  Makes
sense
but
might
not
be
appropriately
directed
at
donors

3
-‐
Good

•  Detailed
update
specific
to
the
project,
but
without
photos

•  Includes
photos
of
various
quality

•  Report
content
does
not
elicit
emo6on,
but
includes
substan6al
content
on
the
project

4
–
Very

Good

•  Detailed
update
specific
to
the
project;
directed
at
GlobalGiving
donors

•  Thanks
donors
several
6mes

•  Includes
quotes
and/or
stories
about
the
project

•  Several
vibrant
and
high-‐resolu6on
photos

•  Elicits
emo6on

5
–

Excellent

Partner Rewards Program
"  Makes it possible for GlobalGiving to be more
transparent in our corporate recommendations and
donor promotions
"  Gives you concrete ways to help your organization
stand out
"  Rewards organizations that are reporting
regularly, participating in campaigns, etc.
"  Helps GlobalGiving better manage a growing
network
30

31
Partner

•  Access
to
GlobalGiving’s
online
fundraising
and
donor
management
tools;

•  Free
monthly
trainings;

•  Inclusion
on
GlobalGiving’s
employee
giving
programs
with
corporate
partners;

•  Access
to
site-‐wide
matching
campaigns;

•  Eligibility
to
receive
gi8
card
redemp9ons
from
donors;

•  Ability
to
post
volunteer
opportuni9es.

Leader

•  Eligible
to
be
recommended
to
a
corporate
partner,
featured
in
GlobalGiving

social
media,
and
highlighted
in
donor
communica9ons;

•  Eligible
for
special
trainings,
matching
campaigns,
and
other
opportuni9es
just

for
Leaders.

Superstar

•  Most
likely
to
be
recommended
to
a
corporate
partner,
featured
in
GlobalGiving

social
media,
and
in
donor
communica9ons;

•  Eligible
for
unique
matching
opportuni9es;

•  Eligible
for
Project
of
the
Month
Club.

38
Thank You’s
•  Acknowledge the donation amount and source
•  Use the ﬁlter to identify repeat donors
•  Ask questions!

41
Subjects:
•  GG Calendar 2015
•  Tools and Trainings
•  Online Fundraising Academy
•  One-on-One Consultation

Arlington Academy of Hope
"  US based org., works in Uganda
"  2012 September Open Challenge
"  Raised $6,895 during the Open Challenge
"  Participated in The Fundraising Academy
"  Raised $33,726 during the June 2013 Partner Rewards Bonus Day&
received a $1,000 bonus for most funds raised
"  Joined Give for Youth by participating in the Give for Youth Open
Challenge-raised $11,910 & received a $3,000 bonus for most funds
raised
42

Iracambi
"  Small organization
"  Based in Brazil
"  2011 October Open Challenge
"  To date Iracambi has raised $39,540 on GG
"  Superstar
"  Several Recurring Donations
"  Participated in The Fundraising Academy
"  Has posted microprojects
"  Spoke to GG’s New York City Leadership Council !
43

Asociacion Grupo de Trabajo Redes (AGTR)
"  Medium sized organization
"  Based in Peru
"  April 2011 Open Challenge
"  To date AGTR has raised$37,711.84!
"  Superstar
"  Project Leader is a GG Ambassador
"  Raised $9,585 during the June 2013 Partner Rewards Bonus Day
"  Recurring donations
"  Participated in the The Fundraising Academy !
44

What do these organizations have in common?
"  Intentionally planned GlobalGiving
into their organizational fundraising
"  Selected and experimented with
different campaigns
"  A c t i v e e n g a g e m e n t w i t h
GlobalGiving activities and staff
45

64
Online Fundraising Academy
What is the Online Fundraising Academy:
A two-month course;
Made up of nine webinar sessions;
Taking place on Tuesdays at 11:00 am Washington, DC time in March and April (Find this time in your city).
A small cohort of organizations will be selected via an online application to participate.
Selected participants are required to:
Participate in at least seven of the nine webinar sessions;
Complete three homework assignments for the course;
Provide feedback and recommendations to discussion group members; and
Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000.
Apply online by February 20th! Feel free to email Alexis Nadin at anadin@

65
One-on-One Consultation
Looking for help with your online fundraising?

Set up a call with one of GlobalGiving's team members to create a
GlobalGiving fundraising strategy that is right for your organization.
projecthelp@globalgiving.org

Why should we bother with
data?
“There’s never enough time/money/resources to have the impact
we’d like!”

!
BUT
With good data, you’ll be able to make the greatest impact with
the resources you DO have!!
67

Running an organization is like
driving a car
"  You’ve only got one tank of fuel and a short time to get to your
destination
"  Without a map, you’d just be able to drive around and hope you got
there, but you stand a good chance of running out of fuel or arriving late
"  BUT, with a map, you’ve got a clear path to get where you need to go
as quickly and efﬁciently as possible!
68

What’s on your Analytics page?
70
Date
Picker

Overview

Numbers

Web
Analy6cs

Charts

What’s on your Analytics page?
71
Project
Report
Metrics

Web
Analy6cs
Charts

Move the slider to see different
time frames
"  January 1-May 17, 2013 !
"  January 1-May 17, 2014

72

What can I do with this data?
Hypothesis: If I make a change to my project page,
visitors will stay on it longer

Steps:
1.  Make a change to your project page (best to test this when
you’re not running other campaigns)
2.  Use the slider to compare the average time on page before
and after you made the change
73

Let’s say we made a change on Feb.14
74
Feb
14
–
April
1
Jan
1
–
Feb
14

Hypothesis: If we do an outreach campaign via facebook, more people will
donate to our project from facebook than have in the past.

Steps:
1.  Start reaching out to supporters on facebook
2.  Use the slider to compare your top donation sources before and
after the campaign. Does the proportion of facebook donors
increase?
75

Same time of year, different
strategy
76
No
speciﬁc
holiday
season
strategy

Facebook-‐focused
year-‐end-‐giving

campaign

Project Report Metrics
How did donors ﬁnd your project pages?
77
•  Sent
Count
–
How
many
people
received
a
copy
of
the
report?

•  Open
Count
–
How
many
people
opened
the
email?

•  Clicked
Count
–
How
many
people
clicked
a
link
in
the
email?

Report
email
metrics
are
captured
back
through
May
2013

Hypothesis: My last report didn’t get a very good open rate. If I change
the tone of my subject line, more people will open my report.

Steps:
1.  When you send your next report, include a subject line that gives
people a concrete reason to open your report
2.  Compare the open rates for each report as a percentage of how
many people received the message to see if your subject line
helped.
78

Let’s try a better subject line
79
Open rate nearly doubled with the more exciting subject line!
Future test: Can we increase click rates?

Key Takeaways
"  Data can help maximize the impact you can have with the limited time
and resources you’ve already got.
"  New Web Analytics page available on your PE Dashboard can share
insights about your donations, project page trafﬁc, and project reports
"  Listen, Act, Learn. Repeat!
80

81
Effectiveness Dashboard
Our Hypothesis =

86
Questions:
How to tap recurring donations?
How can we make the most of
networking with other non-proﬁts?
How do you get donors to
fund your projects?
Can GlobalGiving link up with local mobile banking MPESA to
enable Kenyan organizations receive local donations via MPESA?
Ways we can boost up our
global giving account?
How would one go about
increasing visibility to the
local donors towards
fundraising on global giving?
How can GlobalGiving enable
Kenyan organizations to receive
money from MPESA?
How can we effectively use the global
giving platform to fund raise for the
organization fully as compared to the
35%?

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