More Related Content Similar to Free ways to market on facebook bill parkes smx west 2010 (20) Free ways to market on facebook bill parkes smx west 20103. Facebook Makeover in Four Steps
1. Create a plan
2. Develop your look
3. Personalize your presence
4. Work it!
3
4. Step 1: Create a Plan
Goals and objectives
Priorities
Resourcing
Your “hook”
Measures
5. Prioritize Where You Focus
Goal Example Strategies
Familiarity • Build awareness • Hypertargeting campaigns
• Promotions
• Contests
Active Consideration
• Aid consideration • Encourage and promote
customer-generated content
Late-Stage Consideration
Purchase • Support purchase • Social shopping
Loyalty • Reengage • Rewards programs
Advocacy
• Empower • Incentivize participation
7. Step 2: Develop Your Look
Brand expression
Personality
Imagery
Competitive landscape
8. Express Your Brand
Lively,
inclusive
and fun
Use of
brand
standards
Promote
cause
marketing
9. Step 3: Personalize Your Presence
Secure your username!
Control first impression
Custom tabs
Extend use of profile picture
11. Step 4: Work It!
Balance participation vs. broadcast
Leverage existing content and programs
Listen to your fans
Cross-promote
Add value!
13. Add Value!
Balance
added-value,
promotions
Local event
promotion
Unique content
16. Thanks!
For more tips and ideas:
• www.facebook.com/nfusion
• Twitter: @billparkes