Leading global brands like McDonald's, Burger King, American Eagle and many more use intelligent marketing strategies like Geofencing to enhance their customer engagement and grow their business eventually. Explore: 1. What is geofencing 2. How top brands are leveraging it 3. Key advantages of geofencing 4. 11 reasons to use geofencing Read the detailed post for everything you need to know about Geofencing: https://webengage.com/blog/geofencing-unlock-brands-growth-potential/

1. ADVANTAGES OF
GEOFENCING
Highlighting key points and use-cases of
geofencing - the best way to reach your users at
the right time and place.

2. What's
Inside?
What is geofencing?
Key advantages of geofencing
Top brands that use geofencing
11 reasons to use geofencing
Summary
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3. What Is Geofencing?
A Geofence gives you the ability to send messages via
SMS, Email or App-based notifications to mobile devices
that enter, exit, or remain parked in the marked area.
Inanutshell...
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4. Advantages of Geofencing
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8. Top Brands That
Use Geofencing
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9. Burger King gave away
burgers for just 1 cent to
users of their new mobile app
on one condition: they had to
go and unlock this offer at a
Mcdonald’s restaurant!
McDonalds vs Burger
King
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10. American Eagle
The brand used geofencing effectively to drive users to their outlets. They
tied up with shopping app 'Shopkick' and used ‘Beacon tech’ to give
users in-app coins by urging them to try products in the trial rooms.
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11. BFG Movie Promotion
The BFG movie’s promoters used
Google’s 'Nearby' feature to promote
‘Dream Jars‘ around London. They
placed live props - dream jars, from the
movie at strategic locations in London.
Any Android user with Bluetooth
switched on would get a push
notification informing them about the
presence of these dream jars.
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12. 11 Reasons To Use
Geofencing
To attract more
footfalls to a
brick-and-
mortar retail
outlet
To find better
users faster for
hyper-local
servicing
To regulate
public transport
and other city-
wide transit
systems
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13. To optimize
logistics and
warehousing
To improve
functionality of
home security
and digital
thermostat
systems
To boost
social
networking
To improve
outdoor event
management
To get feedback
about user’s
experience after
exiting a
geofence
To capture
leads at highly
probable points
of purchase
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14. To target
competitors'
retail locations
to drive traffic
to your site
To drive up
sales inside
retail outlet by
directing traffic
to specific
sections
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15. Summary
Geofencing has given rise to an entirely new category referred to as
location-based marketing. With Geofencing, you can enhance the
perceived value of your brand by being present in your user’s life at
the right moment with the right message.
Read more about Geofencing!
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16. Get Started
With
Geofencing.
WebEngage is a full-stack
marketing automation cloud that
helps 50,000+ consumer
businesses to craft highly
engaging, contextual &
personalized communication for
their users.
Visit webengage.com
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