Created & presented by Prashant Kumar, Founder at Entropia, at EngageMint, Asia's largest Retention Marketing Conference. Prashant Kumar shares insights on how brands can leverage user data to drive brand stickiness & the five steps one can take for implementing creative personalization. About the speaker: Prashant Kumar is the founder of Entropia, a next-gen marketing services company, based in Malaysia. In his previous stint, he served as the CEO for IPG Mediabrands Asia. IPG Mediabrands is in charge of managing and investing $37 billion in global media assets on behalf of their clients. He's also been a visiting faculty at the Indian Institute of Management (IIM) Kolkata and Bangalore, IAS Singapore, Sunway University Malaysia, Mumbai University etc. Find more about him here: https://www.linkedin.com/in/prashantkumar2006/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=prashantkumar To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

8. Category: D2C Premium Milk Formula
Differentiator: Anti-allergy properties for pregnant women
Margin per unit: $10–media cost per sale
All monies in USD
Media Target
Cost per
view
Sale per
view
Media cost
per sale
Margin per unit
Women, 18+ 1c 0.1% $10 0
Moms 3c 0.5% $6 $4
Pregnant women 15c 5% $3 $7
Pregnant women with rashes 50c 10% $5 $5