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Isn’t everyone
          using the internet?                                                                                                                                                       Which is this
                                                                                                                                                                                    percent of the
             Well, as it turns out, no.                                                                                                 9%                                          500 million
             This percent of people                                                                                                                                                 people in the

                                                                                                                                                                                                                               24%
                                                                                                                                       Finland        20%
             NEVER use the internet                                                                              5%                                                                 European Union
                                                                                                                                                       Estonia
                                                                                                               Sweden
                                                                                                 7%                                                   27%
                                                                                                                                        33%            Latvia
                                                                                               Denmark
                                                                             7%                                          33%
                           21%                 11%                                                                                     Lithuania
                                                                       Netherlands           16%                                                                                                                               European Union
                           Ireland            United                                                                    Poland
                                             Kingdom
                                                                       14%                  Germany
                                                                                                               24%                20%
                                                                                     8%                Czech Republic
                                                                     Belguim                                                    Slovakia
                                                                                                                                                                                                                                                   Which is a
                                                                                Luxembourg
                                                              18%                                          18%                   28%            54%                                                                                                whopping...
                                                                                                           Austria
                                                                                                                                                                                                  120
                                                                                                                               Hungary        Romania
                                                              France

                                                                                               39%                                            46%
                                                                                                                                                                                                 million
                                                                                                                    29%
                  41%                  29%                                                     Italy                Slovenia                Bulgaria
                                                                                                                                                                                                 people
                Portugal                Spain
                                                                                                    30%                            45%
                                                                                                                                                             41%
                                                                                                    Malta                          Greece
                                                                                                                                                             Cyprus




          So what type of people are going online?
          Is it more educated people?
                                                                                                                                                                   Yep... definitely. People with high
                                                                                                                                                                   formal education use it loads more
                                                                                                                                                                   than people with no or low education

                        92%                                   97%                            97%                               98%                            90%                              93%
                                              80%                                                                                                                                                                               80%                               87%
                                                                                    78%                          76%
           45%                                                                                                                                   41%                                33%
                                                                                                                                                                                                                   15%                              16%




          European Union                          Denmark                            Sweden                         Netherlands                       Poland                          Portugal                          Greece                         Romania




          Is it more men than women?                                                                                                                                            In most countries it’s
                                                                                                                                                                                more men than women,
                                                                                                                                                                                but not everywhere...
                                                                                                                 91%
                                              81%                                                                            82%                 80% 73%
           70% 65%                                            71%                                                                                                                                                   72% 74%                         70% 73%
                                                                                    56%                                                                                             61% 61%
                                                                                            46%




          European Union                           Austria                             Italy                      Luxembourg                        Germany                           Lithuania                          Estonia                            Ireland




          And what are they doing online?                                                                                                                                  European Union
                                                                                                                                                                                                                  39%

                                                                                                                                                                                                                                                               72%
                                    Loads of                                                                                                                               Luxembourg

                                    different things                                                                        This many people                                                                                                                 70%
                                                                                                                                                                           Finland
                                                                                                                            are using it for
                                                                                                                                                                                                                                                   64%
                                                                                                                            education and                                  Denmark
                                                                                                                            learning                                                       22%
                                                                                                                                                                           Czech Republic
                                                                               News
                                                                                                                                                                                         20%
                                                                                                                                                                           Romania

                                                                                                                                                                                13%
                                Shopping                                                               Education and                                                       Bulgaria
                                                                                                         learning


                                                                                                                                                                                           17%
                                                                                                                                                                           European Union

                                                                                                                                                                                                         27%
                                                                                                                                                                           Denmark
             Entertainment
                                                                                                                                                                                                         27%
                                                                                                                    Looking                                                Latvia
                                                                                                                    for jobs
                                                                                                                                                                                                         27%
                                                                                                                                                                           Finland

                                                                                                                                                                                    9%
                                                                                                                                   This many people                        Romania
                                            Social
                                                                                       Transport                                   are using it to                              7%
                                                                                                                                   look for and                            Czech Republic

                                                                                                                                   apply for jobs                               7%
                                                                                                                                                                           Cyprus




         What’s stopping some people from                                                                                                                                                                          32%
                                                                                                                                                                   European Union
         using the internet?                                                                                                                                                                                                                                       68%
                                                                                                                                                                   Cyprus
         Well, all                                                                                                    This many people
                                                                                                                                                                                                                                                      60%
         these factors                                                                                                don’t have the                               Estonia
                                                                                                                      Necessary skills                                                                                                             58%
                                                                                                                                                                   Malta

                                                                                                                                                                                           15%
                                                                                                                                                                   Denmark
                                                                              Safety                                                                                                 10%
                                                                                                                                                                   Lithuania

                            Equipment                                                                                                                                          5%
                              costs                                                                                                                                Luxembourg
                                                                                                          Lack of skills




                                                                                                                                                                                                   23%
                                                                                                                                                                   European Union
                                                                                                                                                                                                                                            54%
               Disability                                                                                                                                          Latvia

                                                                                                               Access costs                                                                                                                53%
                                                                                                                                                                   Estonia

                                                                                                                                                                                                                             42%
                                                                                                                                                                   Slovenia

                                                                                                                                                                            5%
                                        Harmful                                                                                                                    Netherlands
                                        content                                                                            This many people
                                                                                     Relevance                                                                             4%
                                                                                                                           can’t afford it
                                                                                                                                                                   Malta

                                                                                                                                                                         3%
                                                                                                                                                                   Luxembourg




All figures are in percentages
Data from                             Digital Inclusion                                                                                                                               Content                                         Access

                                      Use                                              Formal Education                                Gender                                         Education               Employability           Barriers
Countries represented in the          Individuals regularly     Individuals never      Individuals regularly   Individuals regularly   Men 16–74 regularly    Women 16–74             Individuals using the   Individuals using the   Households without      Households without
overleaf infographic illustrate       using the internet        having used the        using the internet      using the internet      using the internet     regularly using the     internet for training   internet to look and    internet because of     internet as access
the highest and lowest ranking                                  internet               with no or low          with high formal                               internet                and education           apply for jobs          lack of skills          costs are too high
countries in the these categories                                                      formal education        education


Year                                  2011                      2011                   2011                    2011                    2011                   2011                    2010                    2010                    2010                    2010

EU (27 Countries)                     68%                       24%                    45%                     92%                     70%                    65%                     39%                     17%                     32%                     23%

Austria                               76                        18                     52                      91                      81                     71                      35                      21                      28                      15

Belgium                               78                        14                     58                      95                      81                     75                      39                      14                      28                      25

Bulgaria                              46                        46                     17                      82                      47                     45                      13                      12                      43                      14

Cyprus                                54                        41                     26                      84                      58                     51                      23                      7                       68                      20

Czech Republic                        63                        24                     52                      92                      66                     60                      22                      7                       20                      12

Denmark                               87                        07                     80                      97                      89                     86                      64                      27                      15                      5

Estonia                               73                        20                     62                      86                      72                     74                      33                      25                      60                      53

Finland                               86                        9                      72                      95                      86                     85                      70                      27                      49                      26

France                                74                        18                     60                      95                      76                     72                      53                      15                      38                      36

Germany                               77                        16                     64                      89                      80                     73                      38                      18                      32                      28

Greece                                47                        45                     15                      80                      51                     44                      28                      13                      33                      10

Hungary                               66                        28                     37                      92                      68                     65                      33                      20                      35                      40

Ireland                               71                        21                     44                      93                      70                     73                      44                      20                      28                      10

Italy                                 51                        39                     28                      85                      56                     46                      38                      12                      36                      10

Latvia                                66                        27                     52                      88                      67                     66                      42                      27                      44                      54

Lithuania                             61                        33                     42                      91                      61                     61                      25                      14                      10                      21

Luxembourg                            86                        08                     74                      97                      91                     82                      72                      15                      5                       3

Malta                                 66                        30                     49                      97                      68                     64                      43                      20                      58                      4

Netherlands                           90                        7                      76                      98                      91                     88                      38                      19                      19                      5

Poland                                58                        33                     41                      90                      60                     56                      35                      11                      30                      21

Portugal                              51                        41                     33                      93                      54                     48                      42                      11                      52                      16

Romania                               37                        54                     16                      87                      39                     36                      20                      9                       34                      41

Slovakia                              72                        20                     57                      94                      73                     71                      27                      18                      33                      18

Slovenia                              64                        29                     30                      93                      68                     61                      47                      14                      58                      42

Spain                                 62                        29                     37                      91                      65                     59                      39                      17                      28                      25

Sweden                                91                        5                      78                      97                      92                     89                      50                      26                      36                      27

United Kingdom                        81                        11                     42                      95                      82                     79                      42                      26                      19                      18




          So what can we do about it?
          Here's one idea...
          Internet Buttons is a free webtool that makes it easy to use the internet. It helps overcome many of the barriers
          preventing people going online, making the internet feel safer, more relevant and less scary.




                                                                                                                                                                                                                   Create a page of
                                                                                                                                                                                                                   Internet Buttons
                                                                                                                                                                                                                   for someone you
                                                                                                                                                                                                                   know, who is
                                                                                                                                                                                                                   nervous or new
                                                                                                                                                                                                                   to the Web




                                                                                                                                                                                                                  The buttons link
                                                                                                                                                                                                                  to your favourite
                                                                                                                                                                                                                  websites, making
                                                                                                                                                                                                                  it super easy to
                                                                                                                                                                                                                  use the internet




                 www.internetbuttons.org • www.internetbuttons.nl
                 www.internetbuttons.ie • www.internetstarter.com.pl



                                              there are also
                                                                                                                                        Its free and
                                              loads of helpful
                                                                                                                                        really simple
                                              tips on the site
                                                                                                                                        to set up



          Need more help?
          Telecentre Europe is a network of thousands of places across Europe that help to get people online and learn new
          skills. It continues to ensure that no one is left behind, and that we can have 'Every European Digital'. For more
          information see www.telecentre-europe.org

          Internet Buttons is an initiative by Liberty Global/UPC, created by the not-for-profit company We Are What We Do.

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Internet usage demographics in the European Union

  • 1. Isn’t everyone using the internet? Which is this percent of the Well, as it turns out, no. 9% 500 million This percent of people people in the 24% Finland 20% NEVER use the internet 5% European Union Estonia Sweden 7% 27% 33% Latvia Denmark 7% 33% 21% 11% Lithuania Netherlands 16% European Union Ireland United Poland Kingdom 14% Germany 24% 20% 8% Czech Republic Belguim Slovakia Which is a Luxembourg 18% 18% 28% 54% whopping... Austria 120 Hungary Romania France 39% 46% million 29% 41% 29% Italy Slovenia Bulgaria people Portugal Spain 30% 45% 41% Malta Greece Cyprus So what type of people are going online? Is it more educated people? Yep... definitely. People with high formal education use it loads more than people with no or low education 92% 97% 97% 98% 90% 93% 80% 80% 87% 78% 76% 45% 41% 33% 15% 16% European Union Denmark Sweden Netherlands Poland Portugal Greece Romania Is it more men than women? In most countries it’s more men than women, but not everywhere... 91% 81% 82% 80% 73% 70% 65% 71% 72% 74% 70% 73% 56% 61% 61% 46% European Union Austria Italy Luxembourg Germany Lithuania Estonia Ireland And what are they doing online? European Union 39% 72% Loads of Luxembourg different things This many people 70% Finland are using it for 64% education and Denmark learning 22% Czech Republic News 20% Romania 13% Shopping Education and Bulgaria learning 17% European Union 27% Denmark Entertainment 27% Looking Latvia for jobs 27% Finland 9% This many people Romania Social Transport are using it to 7% look for and Czech Republic apply for jobs 7% Cyprus What’s stopping some people from 32% European Union using the internet? 68% Cyprus Well, all This many people 60% these factors don’t have the Estonia Necessary skills 58% Malta 15% Denmark Safety 10% Lithuania Equipment 5% costs Luxembourg Lack of skills 23% European Union 54% Disability Latvia Access costs 53% Estonia 42% Slovenia 5% Harmful Netherlands content This many people Relevance 4% can’t afford it Malta 3% Luxembourg All figures are in percentages Data from Digital Inclusion Content Access Use Formal Education Gender Education Employability Barriers Countries represented in the Individuals regularly Individuals never Individuals regularly Individuals regularly Men 16–74 regularly Women 16–74 Individuals using the Individuals using the Households without Households without overleaf infographic illustrate using the internet having used the using the internet using the internet using the internet regularly using the internet for training internet to look and internet because of internet as access the highest and lowest ranking internet with no or low with high formal internet and education apply for jobs lack of skills costs are too high countries in the these categories formal education education Year 2011 2011 2011 2011 2011 2011 2010 2010 2010 2010 EU (27 Countries) 68% 24% 45% 92% 70% 65% 39% 17% 32% 23% Austria 76 18 52 91 81 71 35 21 28 15 Belgium 78 14 58 95 81 75 39 14 28 25 Bulgaria 46 46 17 82 47 45 13 12 43 14 Cyprus 54 41 26 84 58 51 23 7 68 20 Czech Republic 63 24 52 92 66 60 22 7 20 12 Denmark 87 07 80 97 89 86 64 27 15 5 Estonia 73 20 62 86 72 74 33 25 60 53 Finland 86 9 72 95 86 85 70 27 49 26 France 74 18 60 95 76 72 53 15 38 36 Germany 77 16 64 89 80 73 38 18 32 28 Greece 47 45 15 80 51 44 28 13 33 10 Hungary 66 28 37 92 68 65 33 20 35 40 Ireland 71 21 44 93 70 73 44 20 28 10 Italy 51 39 28 85 56 46 38 12 36 10 Latvia 66 27 52 88 67 66 42 27 44 54 Lithuania 61 33 42 91 61 61 25 14 10 21 Luxembourg 86 08 74 97 91 82 72 15 5 3 Malta 66 30 49 97 68 64 43 20 58 4 Netherlands 90 7 76 98 91 88 38 19 19 5 Poland 58 33 41 90 60 56 35 11 30 21 Portugal 51 41 33 93 54 48 42 11 52 16 Romania 37 54 16 87 39 36 20 9 34 41 Slovakia 72 20 57 94 73 71 27 18 33 18 Slovenia 64 29 30 93 68 61 47 14 58 42 Spain 62 29 37 91 65 59 39 17 28 25 Sweden 91 5 78 97 92 89 50 26 36 27 United Kingdom 81 11 42 95 82 79 42 26 19 18 So what can we do about it? Here's one idea... Internet Buttons is a free webtool that makes it easy to use the internet. It helps overcome many of the barriers preventing people going online, making the internet feel safer, more relevant and less scary. Create a page of Internet Buttons for someone you know, who is nervous or new to the Web The buttons link to your favourite websites, making it super easy to use the internet www.internetbuttons.org • www.internetbuttons.nl www.internetbuttons.ie • www.internetstarter.com.pl there are also Its free and loads of helpful really simple tips on the site to set up Need more help? Telecentre Europe is a network of thousands of places across Europe that help to get people online and learn new skills. It continues to ensure that no one is left behind, and that we can have 'Every European Digital'. For more information see www.telecentre-europe.org Internet Buttons is an initiative by Liberty Global/UPC, created by the not-for-profit company We Are What We Do.