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Social Media                                      Orange Group                                         june 2012some right...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
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[EN] Orange - Social Media Dashboard - June 2012

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[EN] Orange - Social Media Dashboard - June 2012

  1. 1. Social Media Orange Group june 2012some rights reserved - cc 2012orange.com
  2. 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook Romania Orange Corporate page: 225 341 likers +6% vs may 12 Orange Worldwide likers Orange Worldwide followers 4 83 2 132 73 5 249 26,1% Poland Other countries 43,3% 9,2% Tunisia Orange Polska Likers : 843 024 Orange Corporate 9% 5% Orange France Followers : 544 Likers : 225 341 7,4% France Romania Likers : 478 636 Followers : 13 242 source: socialbakers UK june 2012 Orange Corporate - Twitter Poland @orange: 13 242 followers +3% vs may 12 Other Dominican Republic Orange Romania USA 2% 10% Likers : 171 422 Spain 3% 4% Poland 6% 43% UK 32% FranceOrange Dominicana source: Twitter june 2012 Likers : 238 991 Followers : 55 192 Orange Jordan Orange Corporate - top engaging posts Likers : 205 292 Followers : 3 235 Marseille 1ère ville couverte en #4G par #Orange & visit the brand new Orange.com website ! Orange Tunisia Likers : 458 589 Followers : 19 550 Do you remember your first mobile phone ? What was it ? source: socialbakers june 2012 source: socialbakers june 2012 some rights reserved - cc 2012 orange.com
  3. 3. Social Media & Twitter international telco Twitter Orange account Orange event with Tweetreach @orange level of engagement followers evolution Roland Garros event +68% vs april 12 total people reached* with the search «#RG12 and Orange» : 327 871 #1 FRA @Orange 80,8 30 june for a total of 576 tweeterers** 13 242 followers 15000 13 202 followers #1 UK O2 80,8 20 may split of tweet type over 1 month top 5 twitterers over 576 80 907 followers 9 422 @replies (based on the total number of impressions ***) 12000 10 apr followers 6% #3 USA ATT 76,6 8 137 @orange 403 058 impressions 136 318 followers followers @afpfr 53 698 impressions 26% 9000 retweets @frenchweb 42 870 impressions #4 FRA SFR_Groupe 55,2 68% @orange_es 42 513 impressions 8 242 followers regular tweets @MartinMedus 35 343 impressions #5 UK Vodafone_Group 39,7 6000 1-Apr 10-Apr 20-Apr 30-Apr 10-May 20-May 30-May 10-Jun 20-Jun 30-Jun 11 367 followers source: Tweet level by Edelman june 2012 source: Twitter counter june 2012 source: Twitter counter june 2012 blog live orange June visits and popular articles 8th 1371visits 2000 168 articles #Euro2012 & Roland Garros 1500 #Euro2012 938 tweets 350 shares 75 shares 69 gplus 3 comts in visits/day 1000 1781 the new 2012 Roland Garros poster : what’s your take ? 500 22 in 8 #leweb12 – comment se faire remarquer par des influenceurs lors d’un salon 46 naissance d’un nouveau blog Orange Business Services ! 0 42source: Google Analytics 1-Jun 5-Jun 10-Jun 15-Jun 20-Jun 25-Jun 30-Jun june 2012 some rights reserved - cc 2012 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... *reach is the total number of unique Twitter users facebook polls and shares who received tweets **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com

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