1. Social Media
Orange Group
may 2012
some rights reserved - cc 2012
orange.com

2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook
Poland
Orange Corporate page: 218 264 likers +4%
vs apr 12
Orange Worldwide likers Orange Worldwide followers
4 58 0 473 66 2 131 27% Poland
Other countries 42,2%
9,1% France
Orange Polska
Likers : 764 792 Orange Corporate 8,9%
Orange France Followers : 497 Likers : 218 264 5,3% 7,5% Tunisia
Likers : 465 040 Followers : 10 336 source: socialbakers USA UK may 2012
Orange Corporate - Twitter
Poland
@orange: 10 336 followers +3%
vs apr 12
Other
Orange Romania Poland 12%
Likers : 165 455 USA 3%
3%
Dominican Republic 3%
Spain 4% 42% UK
France 33%
Orange Dominicana source: Twitter may 2012
Likers : 217 906
Followers : 51 557 Orange Jordan Orange Corporate - top engaging posts
Likers : 199 551
Followers : 3 024
Tarifs de la nouvelle gamme #Origami #Orange
&
Orange simplifie sa gamme #Origami,
l’enrichit en services et baisse ses prix
Orange Tunisia
Likers : 442 317
Followers : 18 309
Samsung Galaxy SIII is arriving soon in several Orange
countries ! Visit your Orange website and learn more ;)
source: socialbakers may 2012 source: socialbakers may 2012
some rights reserved - cc 2012
orange.com

3. Social Media &
Twitter international telco Twitter Orange account Orange event with Tweetreach
@orange
level of engagement followers evolution Cannes film festival event
+49%
vs march 12
total people reached* with the search «#cannes2012 and Orange» : 487 204
#1 FRA @Orange 81,8 31 may
for a total of 441 tweeterers**
10 336 followers 12000 10 336
followers
#2 UK O2 80,8 20 apr split of tweet type over 15 days top 5 twitterers over 441 (based on the impressions***)
78 127 followers 8 550 @replies
10000 20 mar followers 3%
#3 USA ATT 74,4 7 529
followers
@orange 1 566 744 impressions
132 960 followers @Orange_Cinema 1 006 358 impressions
8000 37% @nivrae 71 974 impressions
#4 FRA SFR_Groupe 55,2 retweets 60% @FredMyscreens 41 674 impressions
7 943 followers regular tweets
@Nico_Gilli 40 078 impressions
#5 UK Vodafone_Group 39,7
6000
1-Mar 10-Mar 20-Mar 31-Mar 10-Apr 20-Apr 1-May 10-May 20-May 31-May
11 139 followers
source: Tweet level by Edelman may 2012 source: Twitter counter may 2012 source: Twitter counter may 2012
blog live orange
May visits and popular articles
28th
1504visits 2000 414 articles
official poster of
Roland Garros 2012
1500
1144 tweets 426 shares 131 Pinit! 93 gplus 78 shares 7 comts
Cannes film festival in
visits/day
1000
1500 the new 2012 Roland Garros poster : what’s your take ?
500 47
in 9 Festival #Cannes2012 in one week the Orange live blog and its bloggers
26 will set off for Cannes!
0 6 Roland Garros: tennis in a connected mode #RG12
source: Google Analytics
1-May 5-May 10-May 15-May 20-May 25-May 31-May may 2012
some rights reserved - cc 2012
orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
*reach is the total number of unique Twitter users
facebook polls and shares who received tweets
**a tweeterer is a Twitter user
***each receipt of a tweet is called an impression
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc
sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )
You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)
some rights reserved - cc 2012
orange.com