Social Media                                      Orange Group                                         august 2012some rig...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
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[EN] Orange - Social Media Dashboard - August 2012

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[EN] Orange - Social Media Dashboard - August 2012

  1. 1. Social Media Orange Group august 2012some rights reserved - cc 2012orange.com
  2. 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook UK Orange Corporate page: 241 893 likers +7% vs july 12 Orange Worldwide likers Orange Worldwide followers 5 07 1 813 80 3 176 24,9% Poland Other countries 44,2% 9,2% France Orange Polska 8,8% Likers : 949 241 Orange Corporate Orange France Followers : 668 Likers : 241 893 5,1% 7,8% Tunisia Likers : 534 295 Followers : 19 517 source: socialbakers Romania UK august 2012 Orange Corporate - Twitter Other @orange: 16 517 followers +38% vs july 12 Other Orange Romania Dominican Republic Likers : 194 053 USA 3% 2% 11% Followers : 425 Spain 4% Poland 6% 40% UK France 34%Orange Dominicana source: Twitter august 2012 Likers : 258 227 Followers : 63 635 Orange Jordan Orange Corporate - top engaging posts Likers : 216 476 Followers : 4 048 This morning the Orange social media team took a ride in the Renault Twizy "green shuttle" and drove by famous places in Paris ... Orange Tunisia Likers : 491 539 Joyeux anniversaire @deezer ! 5 ans déjà, merci à Followers : 21 846 tous de faire partie de laventure ! #deezer #musique source: socialbakers august 2012 source: socialbakers august 2012 some rights reserved - cc 2012 orange.com
  3. 3. Social Media & Twitter international telco Twitter Orange Group Twitter Orange account @orange level of engagement level of engagement followers evolution +87% vs june 12 @Orange #1 87,5 UK O2 #1 78,7 FRA 19 517 followers 120 410 followers 20000 #2 77,6 RD OrangeRD 20 july #2 80,8 USA ATT 63 635 followers 15 741 145 784 followers followers 31 august #3 66,7 TN OrangeTN 20 june 19 517 followers @Orange 21 846 followers 12 328 #3 78,7 FRA 19 517 followers 15000 followers #4 64,5 JO Orange_jtg 4 048 followers #4 55,2 FRA SFR_Groupe 8 734 followers #5 37,3 PL Orange_polska 668 followers 10000 #5 46,9 Vodafone_Group 1-Jun 10-Jun 20-Jun 30-Jun 10-Jul 20-Jul 31-Jul 10-Aug 20-Aug 31-Aug UK 11 951followers #6 23,8 RO Orange_romania 425 followers source: Tweet level by Edelman august 2012 source: Tweet level by Edelman august 2012 source: Twitter counter august 2012 blog live orange August visits and popular articles 14th 622visits 1000 33 articles a ride around Paris in the Orange Twizy 750 295 tweets 39 shares 20 gplus 13 shares in visits/day 500 464 a ride around Paris in the Orange Twizy 250 8 36 #jo2012 Twitter au cœur des Jeux Olympiques 2 34 10 appli indispensables pour voyager malin #app 0source: Google Analytics 1-Aug 10-Aug 20-Aug 31-Aug 2 august 2012 some rights reserved - cc 2012 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... *reach is the total number of unique Twitter users facebook polls and shares who received tweets **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com

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