Recommended
Recommended
More Related Content
Similar to Identify Your Target Audience
Similar to Identify Your Target Audience (20)
Recently uploaded
Recently uploaded (20)
Identify Your Target Audience
- 1. *Disclaimer - insights from Wix and Mantra
- 2. What is a buyer persona? What is a buyer persona? A buyer persona is a mold of your ideal customer. - This is a customer that takes an active interest in your brand or products and purchases them.
- 3. Example: Example: You have an online store that specializes in sneakers. Suburban teens interested in sports Older men with lower incomes in urban areas 25-35 year old females with higher disposable incomes and interest in travel The following buyer personas may be most likely to interact with your brand:
- 4. Why are buyer personas important? Why are buyer personas important? Creating these personas lets you “put a face” to the shoppers you want to attract By gaining better insight into who your customers are, you can create marketing material that resonates with them emotionally and intellectually. This humanizes the marketing journey.
- 5. Why are buyer personas important? Why are buyer personas important? Besides the ability to create highly relevant material, working with buyer personas lets you target your audience with greater precision. Ad campaigns rely on this data to reach the right crowd.
- 6. Keep in mind... Keep in mind... Being precise with your target markets helps reduce the size of your audience, in turn maximizing your overall marketing efforts.
- 7. Creating your buyer persona... Creating your buyer persona... Creating a buyer persona usually starts with gender, age, geographic region and income. Putting it together, a basic buyer persona may look something like this: Additional aspects you may want to research, include: Gender: Female Age: 25-35 Region: California Income: $100K-150K Hobbies and interests Ideals and values Lifestyle
- 8. Understanding your customers’ behaviors Understanding your customers’ behaviors Creating basic personas is just the start. Once you have this covered, dive deeper to understand your target audience’s needs, wants and behaviors.
- 9. Understanding your customers’ behaviors Understanding your customers’ behaviors Start by addressing your customer’s pain points. Pain points are any needs or problems people may have, which your products or services can answer.
- 10. Understanding your customers’ behaviors Understanding your customers’ behaviors To rise above the competition, you’ll need additional tactics. A good way to approach this is by connecting with your audience.
- 11. Understanding your customers’ behaviors Understanding your customers’ behaviors Hone in on your customers’ shopping behaviors. This is basically a breakdown of the way they discover, interact, browse and purchase products like yours.
- 12. Learn from Your Competition Learn from Your Competition Follow them on social media or do a secret shopper campaign to learn what works for them. Just because you compete for customers doesn’t mean you can’t learn from them.
- 13. Learn from Your Competition Learn from Your Competition By looking at your competitors, you can also look at the type of customers who are already buying similar products or services of your own. First, take a look at your current customers. Then, take these same factors and compare them to your competitors’ customers.
- 14. Understand Your Value Proposition Understand Your Value Proposition What is it that makes your product special? How does what you do make your customer’s lives better?