Resume Will Fisher

1. WILLIAM B. FISHER
550 Octavia St., San Francisco, California 94102 • 949.212.0556 • wbf104@gmail.com
BUSINESS DEVELOPMENT SPECIALIST
BUSINESS DEVELOPMENT ~ B2B SALES ~ TERRITORY DEVELOPMENT ~ DIGITAL MARKETING
VIDEO MARKETING STRATEGIST ~ CUSTOMER RELATIONSHIP & ACCOUNT MANAGEMENT
• Professional Operations & Sales / Marketing Specialist with a record of achievement in B2B Sales, Social /
Digital Marketing, Management and Finance with Fortune 10 companies as well as start up operations.
• Extensive experience growing sales specifically through innovative prospecting, implementing the most current
technologies (SalesForce, Genius, Exact Target, Jigsaw etc.) and creating customer focused solutions.
• Record of achieving quick turnarounds with measurable and sustainable improvement to business structure,
process, organization and ultimately the bottom line.
KEY TRANSFERABLE SKILLS
Strategic Planning Digital Marketing Implementation Sales Analysis
Customer Relations Organization Building Project Management
KEY SELECTED ACCOMPLISHMENTS
• Part of a 3 person video production sales unit that delivered over 1/3 of Poptent’s 2012 total revenue
• Sales manager of the year two consecutive years, exceeded $150M sales goal by 21% with First Street Financial
• Led highest revenue producing sales team achieving one-third of company’s total revenue
• Conceptualized and piloted a Jr. associate program, generating a 25% origination increase at First Street Financial
EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS
POPTENT, INC. – San Clemente, California & Conshohocken, Pennsylvania 2011 - Present
Internet Social Video Marketing Solutions, Crowdsourced Video Content Production, Advertising
Director of Business Development, Bay Area ’13 / Assist. Director Poptent Productions / A.E. ’11 – ‘12
At Poptent I wore different hats beginning with the development and launch of Poptent’s direct video production
platform. While reporting to VP of Poptent productions over the course of 2012 we contributed over 45% of
Poptent’s total revenue from <5% the year before.
• Collaborated on creation of Poptent Productions: process flow, legal documents and accounting process.
• Was the lead person for all production opportunities.
• Developed the sales roadmap for all Poptent sales personal to follow regarding production opportunities.
• Created collateral, proposal templates and sample timelines for productions to follow.
HOME LOAN CENTER DBA LENDING TREE LOANS - Irvine, California 2009 - 2011
Residential mortgage banking.
Senior Mortgage Banker/Mortgage Banking
As a mortgage banker I originated loan applications, evaluated borrower’s qualifications, credit and income then
customized loan programs to maximize savings or achieve cash out goals, establishing a loyal customer base.
• After one year of service was recognized with a Certificate of Customer Excellence, funded $18.3M in mortgage
loans

2. WILLIAM B. FISHER Page Two
EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS (Continued)
EQUIFIRST CORPORATION – Charlotte, North Carolina 2007 - 2009
Residential wholesale banking and subsidiary of Barclay’s Capital.
Senior Account Executive
Developed relationships with brokers, designed and implemented sales strategies and presented product portfolios.
Trained clients on structuring products to deliver maximum benefits and establishing a loyal customer base.
• 2nd highest producing Account Executive in the West (total 40+ AE’s in western region)
• Rebuilt and maintained a broker base of 50+ accounts in Orange County
• Averaged $3M to $4M in monthly fundings by third month of new assignment
• Consistently ranked among the top 10% of all Account Executives in the company nationwide
FIRST STREET FINANCIAL, INC. - Irvine, California 2004 - 2007
Residential wholesale mortgage banking.
Vice President, Sales Manager ‘05 – ‘07/Account Executive ‘04 – ‘05
Built and managed a team of exceptional account executives. Developed a tradition of exceeding company goals and
forecasts establishing the number one sales team in the company for three consecutive years. Managed a team of
eighteen Account Executives and six Account Managers.
• Responsible for one-third of company’s total production for 11 consecutive months
• Consistently ranked the number one sales team in the company in regards to funding and origination
• Consistently secured individual monthly funding levels of $5M+
• Team funding consistently exceeded $190M
• Team origination consistently exceeded $687M annually
MAMMOTH MOUNTAIN - Mammoth Lakes, California 2002 - 2003
Recreation resort.
Internal Controls Manager, Finance Department
Oversaw activities in the Mammoth Mountain treasury and audit department. Created and managed procedures for
financial reporting. Managed a team of seven auditors.
• Collaborated with multiple departments to develop new control and management procedures resulting in 25%
increase in accuracy and 50% increase in reporting efficiency.
IBM CORPORATION - Cranford, New Jersey 2001 - 2002
The world’s top provider of computer products and services.
Data Storage Marketing Specialist
Responsible for marketing the entire IBM Storage Solutions portfolio of over 100 products to a select list of IBM’s largest
New Jersey enterprise accounts. Collaborated and coordinated with six different cross-functional IBM account teams.
• Increased market share and brand awareness at IBM’s largest New Jersey customer accounts: ADP, UPS, Colgate,
Pearson Tech., Aventis and Dunn & Bradstreet
• Contributed $5.3M to storage teams yearly quota in first quarter
• Attained 100% of first quarter revenue goal and 26% of yearly target

3. WILLIAM B. FISHER Page Three
EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS (Continued)
EDUCATION
BS, Marketing, Pennsylvania State University, University Park