1. BEN FERGUSON
4023 Bogan Bridge Court, Buford, Georgia 30519 | 678.725.2261
atlfergusons@gmail.com | linkedin.com/in/benwferguson
TOP-PERFORMING RETAIL DISTRICT MANAGER
20 years of leadership experience in the retail industry, including 10+ years of multi-unit experience leading up
to 13 stores at a time for the largest wireless telecommunications provider in the country (Verizon). Expertise
in every area of retail management including sales & customer service, clientele development, operations, P&L,
inventory management, shrink reduction, recruiting, training, leadership development, and franchise relations.
ACCOUNT EXECUTIVE May 2016 – Present
Soliant Health – Kentucky, Indiana, Illinois, Missouri, Nebraska, Iowa
Manage every facet of a multi-state territory for this healthcare recruitment agency, with full accountability for
prospecting new accounts, developing existing accounts, building relationships with HR executives from clinics
and hospitals across the region, and preparing and delivering compelling sales presentations.
 Quickly surpassed corporate expectations – acquired the first account in just the second month, twice
as fast as the company average of 4 months.
 Repaired a relationship with a rural hospital account that had gone cold prior to arrival – initiated
communications with the director of HR and successfully revived the account.
 Developed a new communication strategy to contact physicians via mobile phones – rolled this new
system out to all account executives in the division.
 Rated as “consistently exceeds expectations” on the 4-month performance review – the highest rating.
AREA MANAGER Dec 2015 – Apr 2016
The Cellular Connection – 6 stores in Northeast Georgia
Recruited by the president of this Verizon Premium Reseller to turn around an area that was underperforming
for some time. It was badly understaffed prior to arrival, turnover was high, employee satisfaction and morale
were low, inventory processes were weak, and there was very little accountability or leadership. Immediately
developed and implemented a strategy that quickly established this area as the best in the company.
 Built and developed a strong, motivated, and customer-focused team of sales professionals. Recruited,
hired, on-boarded, and trained 4 new store managers and 4 sales associates.
 Established significantly higher standards in all areas of store operations including customer service
and visual presentation – earned perfect scores (100%) on mystery shops for 3 straight months.
 Increased customer satisfaction scores by a remarkable 19 percentage points – improved from 45% to
64% (target: 60%). Ranked 1st
in the company for 3 consecutive months.
 Increased the average units-per-transaction from 2.1 to an astonishing 3.3, a 57% improvement in just
a few months. Easily outperformed the other area (2.9).
 Oversaw the construction, setup, and opening of the company’s new flagship and home office store in
Athens – opened on schedule, fully staffed, and met all company expectations.
 Coached and led 2 top associates to 1st
overall in the company-wide Christmas sales contest.
REGIONAL MANAGER Jun 2015 – Nov 2015
WG Wireless – 7 stores in Southwest Atlanta
Recruited by the president of this Verizon Premium Reseller to turn around a high-profile region that included
2 flagship stores, the highest volume and largest location in the company (Villa Rica at 3,000 square feet) and a

2. home store that included the president’s office. This region was in decline upon arrival and not meeting goals;
sales were down, staffing levels were insufficient, and morale was poor. Turned it around in record time.
 Quickly built a very strong and committed leadership team – recruited, hired, on-boarded, and trained
3 new store managers while also developing and promoting a top sales rep to store manager.
 Reversed a 10% decline in sales and drove the region to +11% over LY – a 21-point swing. Achieved a
remarkable 120% of the sales plan in the 3rd
month, followed by 110% in the 4th
and 5th
months.
 Achieved significant improvement in key metrics – drove insurance attachment to 40% (highest in the
company); increased the average transaction by 12%; kept shrink below 1% every month.
 Created a very successful clientele development strategy that involved tracking purchases by every
customer – this dramatically increased repeat business across the region.
 Implemented a reallocation plan that successfully reduced outdated inventory across the region by
40% – cleared out the remaining aged inventory through eBay.
 Awarded “Regional Manager of the Quarter” based on outstanding performance and overall results.
 Rated as “consistently exceeds expectations” on the performance review – the highest level possible.
AREA MANAGER 2005 – 2015
Verizon Wireless – 11 to 13 stores in Georgia and Alabama
Directed an area that went through numerous realignments over the 10 years, eventually managing the largest
geographic area in the entire company from Northeast Georgia down to Southeast Alabama. Oversaw up to 13
franchise stores at a time ($20M in total annual sales) including 2 flagship stores (one directly across the street
from the Verizon corporate office). Received numerous awards for exceptional performance and results.
 Worked very closely with franchisees to turn around an area that had been struggling – nearly half the
stores were down in sales, several were understaffed, and 2 were up for sale upon arrival.
 Drove the area from 14th
to 1st
overall in the region (18 areas) for sales volume and from 16th
to 1st
in
the region on the overall performance scorecard (Jan 2014).
 Achieved consistent improvement in all key performance metrics including customer service scores
and attachment rates. Ranked 1st
in the region for smartphone take rate in 2012 and 2013.
 Hosted frequent visits from company executives in the flagship store across the street – maintained
exceptional visual standards and a top-performing leadership and sales team at all times.
 Met or exceeded company expectations on every performance evaluation (twice a year).
DISTRICT MANAGER 2002 – 2005
MetroPCS – 5 stores in Georgia
Oversaw every aspect of sales, operations, inventory, staffing, and talent development in 5 corporate stores.
FLAGSHIP STORE MANAGER 1998 – 2001
Fila – Las Vegas, Nevada
Opened/managed the largest and highest volume store in the country while also serving as a regional
recruiter.
 Ranked 1st
in the company for overall performance and results – awarded “Store Manager of the Year.”
 Earned additional awards for the highest sales vs. plan and the lowest inventory shrink in the company.
MULTI-UNIT STORE MANAGER 1995 – 1998
Kinney Shoes – Westminster, California
Managed 2 athletic apparel stores in the same mall for Kinney Shoes – Champs Sports and Going to the Game.
 Turned a C-volume store into an A-volume store in just 12 months; awarded for the best shrink results.
Extensive volunteer and community service experience as a teacher and mentor for Junior Achievement,
coach and chaperone for Special Olympics Georgia, and assistant soccer coach for Atlanta Fire United Soccer.

3. Bachelor of Business Administration – Eastern Kentucky University
Ben Ferguson | atlfergusons@gmail.com | linkedin.com/in/benwferguson