Facebook is a social networking service headquartered in California. It was launched in 2004 by Mark Zuckerberg and others. Facebook helps users connect with friends and family and share photos, opinions, and activities. It generates revenue through advertisements. Facebook has over 1.5 billion monthly users and is constantly innovating through new products and features to drive engagement on its platform.

1. Facebook

2. Introduction
• Facebook is a corporation and online social networking service
headquartered in Menlo Park, California, in the United States.
• Its website was launched on February 4, 2004, by Mark
Zuckerberg with his Harvard College roommates and fellow
students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz
and Chris Hughes.

3. • Always changing and growing.
• Successful Business Strategies.
• Creating connect with the people.
• Awesome working environment.

6. Business Model
• Facebook is the leading Social Networking Site (SNS) of
the World.
• Facebook mission is to “make the world more open and
connected”
• Facebook helps Internet users stay connected with their
friends, families, and colleagues.
• Facebook help them express themselves by sharing their
opinions, ideas, photos, and activities.
• Facebook provides a number of products, free of charge &
advertisements remain a key source of revenue for
Facebook

8. • Facebook had 1.59 billion monthly active users at the end of 2015.
• Businesses can also create by making Facebook Pages to engage
with interested customers
• Advertisers can engage with users based upon the information
shared by users such as Age, Gender, Location, Education, Work
history or specific Interests. Facebook offers advertisers an ability to
include social context in their Ads
• Facebook has partnered with companies such as Netflix, Hulu,
Spotify, Washington Post providing online movies, TV shows,
music, and news. Their apps help users share what they are
watching, listening, or reading with their friends and family.

9. • On 9th April 2012, Facebook announced a decision to buy Instagram
for $1 Billion
• Only 13 employees
• 30 million+ Registered Users
• 1 billion+ Photos Uploaded
• 5 million+ Photos Per Day
• 575 Likes Per Second
• 81 Comments Per Second

10. Facebook V/s Twitter

11. Comparison by Numbers
Facebook Statistics:
• 968 million daily active users
• 844 million mobile daily
active users
• 1.49 billion monthly active
users
• 1.31 billion mobile monthly
active users
Twitter Statistics:
• 316 million monthly users
• 80% of active users on
mobile
• 77% of users outside the U.S.
• 500 million tweets sent per
day

13. • Facebook’s audience has been sliding away from the younger
generation of millennials and toward the older demographic of 50-
plus years old.
• That doesn’t mean that there aren’t any young users on Facebook,
because as you can see in the graphic above, 18-29 year olds are still
very active on the site.
• Twitter is primarily used by people who live in cities instead of more
rural areas
• A new SaaS startup would probably do very well on Twitter, but a
company in the agricultural industry might not see the same level of
success on twitter
• Each Facebook post gets thousands of Likes, shares and views. Its
Tweets, on the other hand, don’t get anywhere near the same
amount of activity.

15. Growth Strategies
• Increase the user base-
 Know your customer base
 Make Your Product Easy to Find and Use
 Don’t Assume You Know Your Customer
 Keep Testing
 Look at Customer Data
 Focus on Customer Retention

16. Growth Strategies
• Facebook has distinct set of strategies for its users,
marketers, and developers.
 For users, Facebook strategy elements include expansion of
the user community, offering new products to the users, and
increasing the user engagement.
 For marketers, Facebook strategy elements include
increasing number of marketers, increasing spend per
marketer, and improving the advertising solutions.
 For developers, Facebook strategy elements include
expansion of developer community, improving the
development tools and APIs and improving the Facebook
payment infrastructure

17. Growth Strategies
• Differentiation in its product offerings
• Promotion strategy
• Business models-
 Advertising based business model
 Freemium business model
 Network effects business model.
• Facebook’s community strategy

18. Growth Strategies
• Builds great social products to increase engagement
• Provide users with most compelling experience
• Build engaging mobile experience
• Enable developers to build great social products using social
platforms.
• Improve ad products for users and advertisers

19. Principles
• Ownership and control of information
• Freedom to share and connect
• Fundamental equality
• Social value
• Open platforms and standards
• Fundamental service

20. Principles
• You can make anything better
• Fast failure leads to fast learning
• Ownership is essential
• Work is personal
• Common welfare
• Transparent process
• One world

21. Innovations by Facebook

22. Through Innovation
“Facebook’s mission is to give people the power
to share and make the world more open and
connected”

24. Constant Innovations
• Sponsored Groups, Facebook ads – 2006
• Pages for Business, Fan Button – 2007
• Engagement Ads – 2008
• Like Button, Language, Geo targeting – 2009
• Ads in News Feeds, Page Post Ads – 2012
• Partner Categories – 2013
• Online Games- Pirates King, Candy Crush, Clash of Clans (2013)
• One tap log in on smart phones (2014)

25. Constant Innovations
• Offline View on mobile apps (2015)
• Facebook lite (2016)
• Live Videos (2016)
• 360 Videos (2016)
• Reaction button (2016)
• Oculus VR (Upcoming)

26. Massive Shift to Mobile
• The average time an adult
spends on major media are:
• Radio – 1 hr, 27 min
• TV – 4hrs, 11 min
• Digital – 5hrs, 29 mins
Nearly 1 billion people use
Facebook on their mobile
devices every day. This
presents a huge opportunity
for marketers to reach a wide
audience.

27. Core strategy: HBR Article
• Encourage everyone — even those in the C-suite — to learn by
making.
• All top executives are cast as entrepreneurial thinkers, not as judges.
• Ask what’s essential and contextual.
• Give enough of a compelling experience.
• Physically mix up your work environment on a regular basis.
• Face book's focus on keeping an office in constant flux.

28. Benefits of Innovation
• Creating an Internet of Things Ecosystem
• Creating Experiences People Love
• Taking advantage of mobile technology and internet.
• Facebook amazing digital success story.

29. Lessons Learned
• Don’t be Afraid to Change
• Constantly Keep on Innovating
• See the big Picture and Research well
• Read and Reach

30. Lessons Learned
• Keep it simple (don't overbuild)
• Give it for free (It works)
• Primary Focus should be on PRODUCT (next comes Business)
• Just roll out new features (and tweak them according to the
needs)
• Create value at all possible levels

31. Thank You
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