1. Home Fitness Solutions

2. INTENSOR:
Integrated Solutions
for home fitness
The project has an advantage of home fitness
machines, fitness trackers and the software as an ideal
affordable fitness solutions in home fitness.
Current stage: home fitness machines of all types,
prototypes of fitness trackers and integration programs.
The project aims to achieve a leading market share in
the Russian home fitness equipment in 5 years and start
international expansion.

3. • High trend for being slimmer,
fitter, stronger and healthier.
• Good result in fitness shows
general success of
individual. Career is not
enough.

4. • Unify approach to customers
• Additional fee’s for individual
trainings
• Overcrowded
• Not convenient schedule
for group classes
• Not fresh atmosphere

5. • Introverts: 36% of population
• Don’t like group fitness
• Don’t like to visit clubs

6. • Many people very shine to
visit clubs due to of extra
weight
• But they need to find the way
how to be fit

7. • All day monitoring of fitness
activity using fitness gadget
• Integration via program with
fitness machine
• Sharing results via Internet
connection with colleagues

8. Benefits:
 Always available at home
 Individual atmosphere
 Convenient time
 Modern devise with always updating software
Reveal concerns:
 Expensive. Specially high quality home fitness machines
 Takes a lot of space ( specially treadmill or elliptic machine)
 Requires service
 Complicated installation

9. 2010: Ideas exchange
between Sportmaster
gurus in sport and fitness
equipment
2011: Start of the
product development
with Kettler producer in
China 2012: at fitness market
Full range of home fitness machines
2013: Leader of on-line fitness
hardware specialty retailers

10. • INTENSOR = coach and tool
for intensive work-out
• Would you like to lose
weight faster?
• Let’s start with
INTENSOR

11. Bikes
Treadmills
Elliptical machinesSmall items

12. • More weights in flywheels in
bikes and elliptical machines
• More incline in treadmills
• Longer steps in elliptical
machines

13. INTENSOR offer
is much more
competitive in
term of workout
effectiveness/pri
ce
Workout effectiveness
Price

14. • Fitness tests
• Training programs
• Sending data to your profile
• Integration with Loop

15. Focus on:
• SMM
• In-store
• Digital tools

16. • Good opportunity in large
groups with popular fitness
themes
• News posting
• Events and contests

17. • Creating a posts on actual
themes
• Using attention traps and
popular bloggers = opinion
leaders

18. Best tool for fitness consumer

19. • Great Demo Opportunities
• Best CPM in target segments
• 5 Sec ad for YouTube
• Viral
• Advices, educating

20. * only Russian market
3.7
7.3
11.2
16.1
23.3
31.1
NET SALES DINAMICS, mEUR
2015 2016 2017 2018 2019 2020
m EUR 2015 2016 2017 2018 2019 2020
NET SALES 3.7 7.3 11.2 16.1 23.3 31.1
OPEX 0.5 0.7 1.0 1.4 1.8 2.4
EBIT 0.3 0.9 1.7 2.7 4.1 5.6
EBITDA 0.3 1.0 1.7 2.7 4.1 5.7
DCF 0.2 0.7 1.1 1.6 2.0 3.0
WACC long term 11%
WACC 18%
NPV 6 years mEUR 8.6

21. Physiology, sport and business
MBA level of education
Experienced in to-level fitness
business in Russia:
Ex Sportmaster top managers in production and
private labeling (Torneo, Stern, etc.)
Launch of 6 new brands in sport and fitness in
Russia
Sourcing experience from best Asian OEM-
suppliers (Kettler, Reebok, Tunturi and other
top-level producers)
More than 15 years career in sporting goods and
home fitness machine industry