My digital marketing strategy for ESPN

1. ESPN: The Worldwide Leader in Sports
My Digital Marketing Strategy
Conner Stempien

2. Target Audience
• Main target audience is avid sports fans

3. Target Audience
• Also beneficial to target people
under the age of 50, due to their
high involvement with social media

4. Big Idea
• Realize that we are
already the top
provider in sports
coverage news
• Aim to increase that
recognition in order
to expand our
audiences

5. Big Idea
• With recognition of being at
the top, we must aim to
expand
• Create new audiences for our
network
• Ultimately increase # of fans
of ESPN

6. KPI/Metrics
• With already so much
success, it is
important to set
SMART goals
• Set goals that will help
benefit the success
and longevity of ESPN

7. SMART Goal #1
• Focus on ratio of new
to returning users
• Increase percentage
of new users by 5%
by this time next
year

8. SMART Goal #2
• Focus on increasing
subscriptions to live streaming
service, ESPN+
• Have an increase of 10% in
subscriptions by the end of
this year compared to the
previous calendar year

9. SMART Goals Summary
• Important to create goals both
attainable and measurable for
ESPN
• By reaching these goals, it will
ultimately boost revenue for ESPN
as well as increase usage of our
many benefits

10. Brand Overview
• Overall, continue to build on the
success already made
• Increase audience flow as well as
expand fanbase
• Create more attention for features
other than just our social media
handles