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www.runnit.co | joe@runnit.co | @runnit_appwww.runnit.co | joe@runnit.co | @runnit_app
www.runnit.co | joe@runnit.co | @runnit_app
•  Motivation is a big barrier to getting
fit
•  Brands Want ways to connect with
customers, low cost product sampling
& feedback
Problem
www.runnit.co | joe@runnit.co | @runnit_app
A Fitness app that rewards users for
running.
Solution
www.runnit.co | joe@runnit.co | @runnit_app
Market Size
1 in 4
Adults in the UK &
America will use a
fitness app in 2014
$26b
Value of the global
mobile health market
by 2017
www.runnit.co | joe@runnit.co | @runnit_app
The product
Select a reward
From the in-app Reward
Store
www.runnit.co | joe@runnit.co | @runnit_app
The product
Complete the
challenge
Runnit uses GPS to track
progress
www.runnit.co | joe@runnit.co | @runnit_app
The product
Unlock the reward
Rewards are distributed
electronically once the
challenge is complete.
We have an exclusive
contract with an
international coupon
distribution company.
www.runnit.co | joe@runnit.co | @runnit_app
Earnt
Unlock the reward
Rewards are distributed
electronically once the
challenge is complete.
We have an exclusive
contract with an
international coupon
distribution company.
www.runnit.co | joe@runnit.co | @runnit_app
Business model
We charge a fixed fee to brands per reward
claimed
500k
Rewards
claimed per
year by end
of 2014
£2.00
Average
reward fee
£1m
Revenue
www.runnit.co | joe@runnit.co | @runnit_app
Existing products
Fitness Mobile rewards
www.runnit.co | joe@runnit.co | @runnit_app
Competitive advantages
Cheapest
for brands
High value
rewards
	
  
App
partnerships	
  
www.runnit.co | joe@runnit.co | @runnit_app
Brand support
Runnit offers real value to brands
Runnit offers Hello Fresh highly-targeted,
engaged new customers with an extremely
high conversion rate.
Ed Boyes, CEO Hello Fresh UK
www.runnit.co | joe@runnit.co | @runnit_app
Runnit is great for our business - it allows us to
reach & engage with new customers in a way
that just isn’t possible with other forms of
marketing.
Brand support
Runnit offers real value to brands
Ruth Elliott, European Marketing Manager, Popchips
www.runnit.co | joe@runnit.co | @runnit_appwww.runnit.co | joe@runnit.co | @runnit_app

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Fitness App Rewards Running with Product Samples

  • 1. www.runnit.co | joe@runnit.co | @runnit_appwww.runnit.co | joe@runnit.co | @runnit_app
  • 2. www.runnit.co | joe@runnit.co | @runnit_app •  Motivation is a big barrier to getting fit •  Brands Want ways to connect with customers, low cost product sampling & feedback Problem
  • 3. www.runnit.co | joe@runnit.co | @runnit_app A Fitness app that rewards users for running. Solution
  • 4. www.runnit.co | joe@runnit.co | @runnit_app Market Size 1 in 4 Adults in the UK & America will use a fitness app in 2014 $26b Value of the global mobile health market by 2017
  • 5. www.runnit.co | joe@runnit.co | @runnit_app The product Select a reward From the in-app Reward Store
  • 6. www.runnit.co | joe@runnit.co | @runnit_app The product Complete the challenge Runnit uses GPS to track progress
  • 7. www.runnit.co | joe@runnit.co | @runnit_app The product Unlock the reward Rewards are distributed electronically once the challenge is complete. We have an exclusive contract with an international coupon distribution company.
  • 8. www.runnit.co | joe@runnit.co | @runnit_app Earnt Unlock the reward Rewards are distributed electronically once the challenge is complete. We have an exclusive contract with an international coupon distribution company.
  • 9. www.runnit.co | joe@runnit.co | @runnit_app Business model We charge a fixed fee to brands per reward claimed 500k Rewards claimed per year by end of 2014 £2.00 Average reward fee £1m Revenue
  • 10. www.runnit.co | joe@runnit.co | @runnit_app Existing products Fitness Mobile rewards
  • 11. www.runnit.co | joe@runnit.co | @runnit_app Competitive advantages Cheapest for brands High value rewards   App partnerships  
  • 12. www.runnit.co | joe@runnit.co | @runnit_app Brand support Runnit offers real value to brands Runnit offers Hello Fresh highly-targeted, engaged new customers with an extremely high conversion rate. Ed Boyes, CEO Hello Fresh UK
  • 13. www.runnit.co | joe@runnit.co | @runnit_app Runnit is great for our business - it allows us to reach & engage with new customers in a way that just isn’t possible with other forms of marketing. Brand support Runnit offers real value to brands Ruth Elliott, European Marketing Manager, Popchips
  • 14. www.runnit.co | joe@runnit.co | @runnit_appwww.runnit.co | joe@runnit.co | @runnit_app