The document outlines key criteria to consider when evaluating an advertising agency. It provides a 10-point checklist of things an ideal agency will do, including understanding client goals, keeping the client top of mind, proposing strategies that drive results and ROI, implementing SMART objectives, and leveraging experience to identify new opportunities. It advises clients to do research, assess how their current agency stacks up, and get recommendations to compare agencies and determine if a change would better meet their needs.

1. What to Look for in an Advertising Agency
A Top 10 Agency Checklist

2. You want an agency that is a great fit
One that meets your specific needs.
2

3. 2
You want to align yourself with an agency
that sees eye-to-eye on what is important to
you in order to develop a long-term,
mutually beneficial relationship.

4. 2
Here are a few key criteria to compare to the
relationship with your current agency.; if they
are not meeting your expectations, it may be
time to look around.

5. 2
The Top 10 Agency Check List

6. Make sure the agency you work with will…
3
1. …understand and
align with your goals

7. Make sure the agency you work with will…
3
2. …keep you and your business
top of mind at all times

8. Make sure the agency you work with will…
3
3. …be forthcoming with fresh ideas and
innovative solutions

9. Make sure the agency you work with will…
3
4. …be engaged and
involved with you as well as
serve as a brand advocate
for your products
and services

10. Make sure the agency you work with will…
3
5. …propose strategies that drive results,
generate positive ROI and
improve your
bottom line

11. Make sure the agency you work with will…
3
6. …implement and execute SMART objectives

12. Make sure the agency you work with will…
3
7. …consider the holistic
customer experience with
integrated strategies
and campaigns

13. Make sure the agency you work with will…
3
8. …keep the interest of your entire
company in mind; not just the marketing piece

14. Make sure the agency you work with will…
3
9. …always be available,
responsive and serve as your
go-to resource;
providing collaborative
consulting

15. Make sure the agency you work with will…
3
10. …leverage their
experience, knowledge
and skill set to identify
and create new
opportunities and
best practices

16. 2
Do your research.
This assessment will provide you with new
perspective as to what other options are
available to you to meet your needs.
This exercise allows you to keep your agency in
check or consider a case for change.

17. 2
How does your current agency stack up?
It never hurts to get a second opinion.
It doesn’t cost anything to ask around for
referrals and recommendations to compare
your current advertising agency to others.

18. Need a Lift?
Marketing Lift, a woman-owned and operated small business
based in St. Louis, is a full-service strategic marketing and advertising
agency that designs unique experiences to drive customers toward
connecting, engaging and growing your brand.
Our approach is unique - to build your business with strategic marketing
and advertising plans and programs developed by listening,
understanding, and engaging with you and your audience to drive
efficient and effective solutions that drive ROI in the short and long term.
MarketingLift.net
info@MarketingLift.net | @MarketingLifter
marketing + strategy + social + creative
22