1. Superfoods Selling Successfully Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University-Petersburg, VA

3. Identify Superfoods Consumer

4. Understand Current Trends

6. Superfood definition a food that is considered to be very good for your health and that may even help some medical conditions Macmillan Publishers Limited. (2011). Retrieved from http://www.macmillandictionary.com/dictionary/american/superfood

7. The Market Superfoods Media driving Superfoods popularity 75% of US shoppers value & buy food for health maintenance Halo Effect of “Superfood” Labels Business Insights Marketing Group .(2011). Future ingredient trends in food and drinks. Retrieved from http://www.docstoc.com/docs/33444601/BUSINESS-INSIGHTS-Future-Ingredient-Trends-in-Food-and; MediaPostPublications. (2007). Functional food sales Hit $25 billion In U.S. In 2006. Retrieved from: http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=55835

8. U. S. functional foods sales reached $37.4 Billion in 2009. 6 out of 10 consumers bought functional foods in 2009. Sloane, A. E. (2010). The top 10 functional foods trends. Food Technology.

9. Superfoods Sales Skyrocket Top U.S. Sales representing 21,000 individual U.S. retail stores LaRoche, J. (2011). Super foods. Retrieved from http://www.cnbc.com/id/43005831/Top_Selling_Superfoods_In_The_U_S USDA AMS. (2011). National fruit & vegetable retail report. Retrieved from http://www.ams.usda.gov/mnreports/fvwretail.pdf

10. Identify Superfoods Consumer

12. Organics Purchaser

13. Local/Natural Purchaser

14. Food Allergy Sufferers

15. Older Adults (40+)

17. Be Attractive

18. Lose Weight

19. Improve Performance

20. Demonstrate Knowledge

21. StatusBiltekoff, C. (2011). Consumer response: the paradoxes of food and health. Ann. N.Y. Acad. Sci., 1190. 174-178. doi:10.1111/j.1749-6632.2009.05268.x

22. Make Healthy Eating Easy! Many Consumers Need Help Photo Credit: http://www.healthyrevelations.com/blog/wp-content/uploads/2009/12/eating-healthy.jpg

23. 85% of Americans are still unaware or confused about “functional foods” Urala, N., Schultz, H., & Spinks, J. (2011). Consumer perceptions of “functional foods” in the United States. J. of Food Products Marketing, 17, 407-419. doi:10.1080/10454446.2011.583181

24. Understand Current Trends

25. Photo Credit: http://yankeegalscafe.com/wp-content/uploads/2011/03/out-sick.jpg

27. Lost Productivity

28. Disability

29. Premature DeathsFrazao, E. (1999). America’s eating habits: Changes and consequences. Retrieved from http://www.ers.usda.gov/Publications/AIB750/

31. Hypertension

32. Obesity heart disease, cancer, stroke Frazao, E. (1999). America’s eating habits: Changes and consequences. Retrieved from http://www.ers.usda.gov/Publications/AIB750/

33. Processed Food Dependency 90% of the American diet is composed of processed foods. Photo Credit: http://www.qcap.org/files/lunchtime%20at%20HS(1).jpg Balch, P. A. (2003). Prescription for dietary wellness. (Second ed.). New York, NY: Avery

34. Advertisers spent $7B on food marketing. Selling processed foods is a priority! Gallo, A. E. (1999). Food advertising in the US. Retrieved from http://www.ers.usda.gov/publications/aib750/aib750i.pdf

36. 34% Youth (12-17) are Dieting

37. Highest Obesity Rates

38. 40+ Black & Hispanic Women

39. 1 of 3 Kids Overweight Photo Credit: http://0.tqn.com/d/healthinsurance/1/0/q/-/-/-/obesity_1.jpg Sloane, A. E. (2008, 2010). The top 10 functional foods trends. Food Technology.

40. Trend: Drinks Superfoods Photo Credit: http://media.photobucket.com/image/bare%20naked%20superfood%20juice/Suzanne57/athome%25202008/aa-martini-3.jpg

41. Trend: Supplements Superfoods Photo Credit: http://iconicnutra.com, http://2.bp.blogspot.com/_aHVKbnZ-sGA/TSrSmEppjeI/AAAAAAAAADs/Q9fNsUC1Abc/s1600/superfoodRender.jpg

42. Trend: Pet Superfoods

44. Superfoods Labeling Not Regulated in U.S.Nyholm, C. B. (2007).European countries ban marketing of "Superfoods.” Retrieved from http://www.associatedcontent.com/article/291732/european_countries_ban_marketing_of.html?cat=5

45. Recommend Sales Strategies

46. Selling Superfoods is more than about making money if you are an ethical marketer.

47. Cosmetic Foods anti-aging Healthy Hair http://www.webmd.com Dark Green Vegetables Beans Nuts Poultry Eggs Whole Grains Oysters Low Fat Dairy Carrots Glowing Skin http://www.webmd.com Low Fat Dairy Berries Plums Walnuts Flax Seed Olive Oil Whole Grains Turkey Nuts Photo Credit: http://en.sial.fr/ExposiumCms/cms_sites/SITE_508003/images508003/logo_food_beauty.jpg, http://www.nyofficelady.com/wp-content/uploads/2010/11/healthy-hair.jpg

48. Food Medicine: Nutraceuticals Boosting Immunity http://online.prevention.com/flu_immunity/list/1.shtml Yogurt Oats Barley Garlic Fish Chicken Tea Beef Sweet Potatoes Mushrooms Healthy Blood Pressure http://www.mypyramid.gov Sweet Potatoes White Potatoes Beans Tomatoes Beet Greens Soybeans Lima Beans Winter Squash Spinach

49. Medical Related Diets Dairy-free Gluten-free Low Fat Low Sodium Soy Sugar Conscious Vegetarian Wheat-free

50. Sell NEW, UNIQUE Sloane, A. E. (2010). The top 10 functional foods trends. Food Technology. Retrieved from http://sloantrend.com/Documents/2010-04%20IFTFunctional%20Food%20Trends.pdf

51. COLOR Sell By Nutralite Health Insitute. (2010). America’s phytonutrient report: Heart health by color. Retrieved from http://thecoloringbook.opportunityzone.com/

52. Photo Credit: http://www.hometownseeds.com/images/Carrot%20Seeds,%20Purple%20Haze-Vegetable%20Seeds.jpg You know how to grow carrots…Try to grow a different, new color!

53. Arrange by Color! Photo Credit: http://msnbcmedia1.msn.com/j/ap/whole%20foods%20health-818374907_v2.grid-6x2.jpg

54. TASTE Sell By 58% consumers buy for new/improved recipes 37% seek new flavor combinations 30% desire improved taste & flavor 18% want fresh taste & texture Photo Credit: http://2.bp.blogspot.com/_d8R4n9H7fR0/TOVP9sWG1xI/AAAAAAAAAYc/Ns9KNRMn_lU/s1600/mom-eating-healthy.jpg Sloane, A. E. (2010). The top 10 functional foods trends. Food Technology. Retrieved from http://sloantrend.com/

55. VALUE PRICING Sell By Photo Credit:http://fastfood.ocregister.com/files/2010/02/extra-value-menus.jpg

56. CARING Sell By

57. TEACHING Sell By Photo Credit: http://www.choosemyplate.gov/

58. SIGNS Sell with Eat Your Vitamins! Rich in Vitamin C! Keep Simple! Photo Credits: http://www.ubbcentral.com/store/item/img-large/old-vintage-tin-sign-drink-milk-farm-dairy-original_260813538901.jpg http://greenrightnow.com/wp-content/uploads/2007/09/tomatoes-with-signs.jpg, dianejulia.com/WholeFoods.html

59. WEB & P.R. Sell with Get Mapped at Google.com Get on YellowPages.com List on Local Harvest.org List on Virginia Grown List on Virginia Tourism Brochure (focus health) Biz Cards Call the Newspaper (Food/Living Columnist)

61. Consumer SF Education Vital

62. Current Trends Promote SF Sales