McDonald's is working to provide healthier menu options and be part of solving nutrition issues. It has introduced salads, fruit options for kids' meals, calorie counts, and sodium reductions. McDonald's consults with health experts and provides nutrition information both in stores and online. While not all healthier options were successful, McDonald's is committed to continual improvement based on consumer needs.

1. Nutrition on the Menu
MCDONALDS WORKING
TO BE PART OF THE SOLUTION
Bonnie Y. Modugno, MS, RD
www.muchmorethanfood.com

2. Nutrition on the Menu
Introduction
 morethanfoodinc #MMTF
 My work in private practice
 Consultant for MOASC
State of the nation: what are we eating?
McDonalds doing its part

3. Hungry Planet: What the world eats
Weekly food costs
N. Carolina, USA
$341.98
Menzel and DiAluisio. Hungry Planet: What the World Eats. C 2005.

4. Hungry Planet: What the world eats
Weekly food costs
California, USA
$159.18

5. Food At Home
Copyright © 10/7/05 Los Angeles Times

6. Look at the marketplace

7. Look at the marketplace

8. Supermarket Nutrition Navigation System
http://www.hannaford.com/Contents/Healthy_Living/Guiding_Stars/gs_faq.shtml

9. USDA Food Disappearance Data

10. What About Food Choices?
*
*
* *
Bogalusa Heart Study as reported in Afraid To Eat: Children and Teen in Weight Crisis c 1997

11. The cost of food
Cost of food 1985-2000
USDA Data 2002

12. How Much Does 100 Calories Cost?
 Cost in cents
 Vegetables and fruits cost
more per calorie
 Food costs surveyed
Sept/2011

13. The State of the Nation
Eating Away From
Home
 Fast food
Fast food + obesity:
2006: 6,530,000 Google hits

14. State of the nation
 We are eating more,
enjoying it less
 Only 1/3 of adults enjoy
cooking “a great deal”
 55% of adults report that
they eat too much junk
food
 It’s about convenience…
and (cheap) indulgence
Copyright © 2006 Pew Research Center www.pewresearch.org

15. Eating Away From Home
 Casual dining and fine dining restaurants
 Boston Market, California Pizza Kitchen, Champagne, Chart
House, Cheesecake Factory, Chili’s, Coco’s, El Torito, Hard Rock
Café, IHop, Old Spaghetti Factory, Red Robin, The Warehouse,
TGIF, Wood Ranch BBQ
 Kids menus
Modugno, MS, RD. Survey 2005. Unpublished

16. Food Away From Home
What’s on the menu for kids
at sit down restaurants?
N=12
Only 4 out of 61
menu options
included a fruit or
vegetable
(less than 7%)
Modugno, MS, RD. Survey 2005. Unpublished

17. Salads and More
The new look of fast food: McDonalds
(2003)

18. McDonalds and Nutrition
Salads and More “A little change can be good”
 Premium chicken salads (grilled and crispy options)
 Caesar
 Bacon Ranch
 Asian
 Southwest

19. McDonalds and Nutrition
Salads and More: A little change can be good
Happy Meal option
 Swap apple dippers for fries
 Swap 1% milk jug, apple
juice, or water for soda
Extra value meal
 Choice of side salad, fruit
and yogurt parfait, or apple
dippers
 Choice of milk, water, juice
instead of soda

20. McDonalds and Nutrition
Salads and More “A little change can be good”
 Paul Newman Low fat salad dressing
 Italian
 Balsamic vinaigrette
 Ginger sesame
 Low sugar beverages
 Water
 Brewed iced tea
 Diet coke
 Light lemonade
 Premium coffee /teas
 Iced coffee with sugar free vanilla syrup

21. McDonalds and Nutrition
Salads and More “A little change can be good”
 A wider range of snack options
 Fruit and walnut salad
 Snack wrap
 Fruit and yogurt parfait
 Apple dippers

22. McDonalds and Nutrition
Salads and More “A little change can be good”
 Not everything worked
 Ives vegetarian sandwich
 Whole wheat bun
 Something to be learned
 Menu options are
consumer driven
 You can’t do it alone

23. McDonalds and Nutrition
Salads and More “A little change can be good”
 “O” trans fat free foods *
 French fries
 Hash browns
 All chicken choices
 Filet-O-Fish
 Baked goods
 McGriddles, McDonaldland cookies, biscuits
 Future dates
 June 2008 – Fried apple pies
 End of 2008 – baked apple pies, baked cookies
*per labeled serving

24. McDonalds and Nutrition
World Class Consultants
 Katja Van Herle, MD, endocrinologist
 2 million dollar investment to support scientific
research and community outreach to prevent childhood
obesity and type 2 diabetes
 Keynote speaker at CDA Meeting April/2008
 Dr. Dean Ornish, cardiologist
 Keynote speaker ADA Meeting
 Dr. Rowena, dietitian and author
 Keynote speaker CDA Meeting April/2007

25. McDonalds and Nutrition
Commitment to Fitness
 Get Moving with Ronald curriculum
 Bob Greene, personal trainer and fitness author
 Keynote speaker ADA Meeting
 Partner with McDonalds fitness initiative, “Go Active”
 From PlayPlace to the R’Gym

26. McDonalds and Nutrition
Social responsibility
 Food safety
 http://www.mcdonalds.com/corp/values/purchasing/food_safety/international_s
cientific.html
 Animal welfare
 Temple Grandin, PhD
 Since 1997
 Waste and recycling management
 http://www.mcdonalds.com/corp/values/place/enviroment.RowPar.0003.ContentPar.0001.C
olumnPar.0003.File1.tmp/Environmental_Responsibility_(U.S._Communications)_(2006).p
df

27. Salads and More
The new look of fast food: McDonalds
(2012)

28. Nutrition Commitments
Recent  2011 Happy Meal
Promotions  20% reduction in Calories
 Reduction in fat/carbohydrates
 Sodium reduction
 10% reduction already accomplished for
majority of chicken items
 15% reduction across all menu items
(2015)
 Access to nutrition information
 Children’s Food and Beverage
Advertising Initiative

29. Current Promotions
600 Calorie Meals
Favorites Under 400
$1 Beverages

30. McDonalds and Nutrition
Printed nutrition information
 Posted in stores
 Back of table liners
 On line http://www.mcdonalds.com/usa/eat/nutrition_info.html
Online nutrition assessment tool: My Meal Builder
http://www.mcdonalds.com/us/en/meal_builder.html
 Nutrition assessment of all national menu items, meals
 Ability to customize order
Nutrition data app

31. McDonalds and Nutrition
 Its all about the food
 Thank You