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  1. 1. Workshop• Choose a neighbor and share with him or her what you think of her or him ?• Write down about me – what do you think I am stand for ?• Repeat step # 2
  2. 2. Friends of Yoga
  3. 3. friggatriskaidekaphobia
  4. 4. You are the Brand
  5. 5. Why?Water + Sugar + Fizz (put it into a can) = Costs less than 20fils WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE 150fils
  6. 6. Why? Take cheap fabric (the cheapest) make pantsusing a 100 year old design = production cost $7 PUT THE NAME LEVI’S ON THESEORDINARY PANTS : AND CHARGE $40 (no problem)
  7. 7. USD 64 BillionUSD 70 Billion
  8. 8. USD 43 Billion USD 60 billion
  9. 9. “A brand is more than a name or a logo– it is a promise and a contract withevery customer with whom you aredealing. And if people feel that theoffering does not live up to what theyexpect from the brand, they will decideto stop buying”
  10. 10. BrandA brand is the set of expectations,memories, stories and relationshipsthat, taken together, account for aconsumer’s decision to choose oneproduct or service over another.If the consumer (whether it’s abusiness, a buyer, a voter or a donor)doesn’t pay a premium, make aselection or spread the word, then nobrand value exists for that consumer.
  11. 11. Brand Value ?• A brands value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives
  12. 12. WE (you and me) ARE ALLBRANDS
  13. 13. 2 minutesTake person next toyou.Introduce yourself.Tell him what do youthink of him- Strength- first- impressionsVice versa
  14. 14. What does YOUR BRAND reflect? Ask yourself ?What do you want YOUR BRAND to reflect? What are you doing toenhance YOUR BRAND?
  15. 15. $$$ Building your brand $$$?1. What is your Story ?2. What do you stand for ?3. What is your promise ?4. When do you deliver on your promises ? Always & consistently ?5. Brand is intangible and is in the mind of people.
  16. 16. $$$ Building your brand $$$1. What do people say about you ?2. Extra: Do you deliver more than you promise ?3. Little Extra, Always, Consistency, Story, Relationship, Trust is your BRAND.
  17. 17. $$$ $$$$$$$$$$$$$$$$$$$$What is your Brand ?$$$$$$$$$$$$$$ $$$$$$ $$$
  18. 18. Vinod Mehra• Blogs: – – –