Social Media for
Northwestern
Technologies
Waxoff Agency
Social Media defined
• Oxford Dictionary

• Professional opinion
Social media takes off
• Like a herd of turtles…
• CompuServe
• ARPANET
Email arrives
• 1971 Ray Tomlinson 1st e-mail
• 1978 Spam
Internet Growth
1998

*

1999

70 M

2004

*

2005
2006

*
400 M

*

2008

*

2009
2011
2012

*

350 M
G+
400 M g+ 2.4 B

...
Social Media & Business
• Advertising
• Internal social networks provide:
• Training
• Collaboration
• Brain storming with...
Northwestern Technologies
• Advertising
• Internal social networks provide:
• Training
• Collaboration
• Brain storming wi...
References
Altenburg, A. (2012, August 28). New Oxford dictionary vocabulary builder.
Retrieved January 11, 2014, from Cop...
References
dAKirby309. (n.d.). Web Google plus alt Metro Icon. Retrieved January 12,
2014, from Icon Archive Web site:
htt...
References
Freevector . (n.d.). CompuServe. Retrieved January 11, 2014, from
Freevector Web site:
http://www.freevector.co...
References
Herron, S. (1997). A natural history of the @ sign. Retrieved January 11,
2014, from Herodios.com Web site:
htt...
References
LINFO.org. (2005, October 11). ARPANET definition. Retrieved January 11,
2014, from Linux Information Project W...
References
NPR. (2009, November 15). The man who made you put awy your pen.
Retrieved January 11, 2014, from NPR Web site:...
References
Oxygen Team. (n.d.). Categories application internet icon. Retrieved
January 12, 2014, from Icon Archive Web si...
References
Tatice. (n.d.). Apple Blue Icon. Retrieved January 12, 2014, from Icon
Archive Web site:
http://icons.iconarchi...
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Miyagi IMKT120 Unit 2 Power Point Presentation for Northwest Technologies

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Unit 2 assignment for IADT - IMKT 120 PowerPoint presentation for Northwest Technologies regarding social media.

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  • Hello, I am Velma Miyagi from the Waxoff Agency to talk to you about social media and how Northwestern Technologies can benefit from these exciting technologies. As a national IT service company that provides software solutions to other businesses, you are certainly no stranger to technology. Many of you more likely already use social media in your personal lives, and most likely consider social media strictly for personal use. I hope to change your minds.We will begin with a definition of social media followed by a brief history with some fun facts thrown in for good measure. We will finish up with a discussion about how social media can benefit Northwestern Technologies and increase your market share and of course your bottom line. Please hold your questions until the conclusion of the presentation at which time I will be happy to answer any questions you might have about social media. Without any further ado, we will begin.
  • To begin, we need to have a common understanding of exactly what social media is. Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking” (Oxford Dictionaires, 2014). Thinking about this dictionary definition, it makes sense that it describes both the technologies involved as well as the purpose. However according to Cohen (2011) Rebecca Lieb, author of The Truth About Search Engine Optimization, defined social media as “…digital, content-based communications based on the interactions enabled by a plethora of web technologies.” Besides being a fun word to say, plethora really nails it as there is certainly a superabundance of social media at our fingertips. Not all social media technologies have survived the evolution of the Internet, and I am quite sure many more will debut and fade away so it is important to understand this phenomenon as we proceed with the presentation.
  • So where did it all begin? From its beginning in 1969, social media was off to a very slow start. It would take a couple of decades to really get moving. According to Marrouat (2014), it all began with CompuServe and ARPANET in 1969. Internet pioneer, CompuServe, emerged on the scene in 1969 as a computer time-sharing service and became the first to offer email to PC users (CompuServe, 2014). ARPANET is an acronym for Advanced Research Projects Agency Network and was set up by a branch of the United States Department of Defense in partnership with four universities and is acknowledged as the world’s first operational packet switching network (dictionary.com, n.d.). The U.S. Defense Advanced Research Project Agency (ARPA) connected a computer in the Department of Engineering at the University of California at Los Angeles over leased telephone lines to a computer at Stanford Research Instititute and sent the first message on October 29, 1969 (LINFO.org, 2005). The University of California at Santa Barbara and the University of Utah were added to the link by December 5.
  • Remember the part about it being a slow start? It took all the way to 1971 to send the first email. According to NPR (2009), Ray Tomlinson figured out he needed a way to separate the sender’s name in the address and because the “at” symbol was the only preposition on the keyboard he is responsible for how emails are addressed. He also sent the first email, but in his words, “The first e-mail is completely forgettable, [a]nd therefore, forgotten.” His innovation was also responsible for changing non-English keyboards around the world to include the “at” symbol after the Internet became more widespread (Herron, 1997).Talk about slow! It would take seven years before spam happens (Marrouat, 2014). No, not the canned pork product by Hormel, the dreaded inbox flooding, unsolicited e-mails we all have been plagued by. According to Glasner (2001), Hormel blames an old Monty Python skit including Vikings singing a chorus of “SPAM, SPAM, SPAM…” drowning out conversation. Hormel stated “…unsolicited e-mail is seen as drowning out normal discourse on the Internet.” Figure 6. (Pasternack, n.d.)
  • According to Information Please (2007) the world population was 5,278,639,789 but only 2.6 M people were using the Internet according to Marrouat (2014) in 1990. However the next 22 years for the Internet would see major advances in technology, and basically if you build it they will come. Click at *: *Some of the new innovations according to Marrouat (2014), the Internet would take on would be the launch of Google in 1998. There were search engines before Google, but unlike the others, Google had a vision for a cleaner layout. * By 1999 the Internet had 70 million users. * Facebook launched in 2004, initially for students at Harvard. * YouTube hit the scene in 2005. *By 2006, Google performed 400 M searches daily and Twitter launched. *The year 2008 welcomed both Android and iPhones to the market. *In 2011, Google+ launched, Facebook had 550 M users and 56 M were using Twitter. *By 2012 Google+ had grown to 440 M users, there were 2.4 B Internet users, 1 B Facebook users, 500 M Twitter users and mobile subscriptions had grown to 6 B. Figure 7. (GraphicsVibe, n.d.) Figure 8. (Oxygen Team, n.d.) Figure 9. (dAKirby309, Web Facebook alt 4 Metro Icon, n.d.) Figure 10. (uiconstock, n.d.) Figure 11. (dAKirby309, Web Twitter alt 2 Metro Icon, n.d.) Figure 12. (Iconshock, n.d.) Figure 13. (Tatice, n.d.)
  • Probably the first thing that comes to mind regarding social media and business would be advertising. Stopping there would be doing social media a huge disservice. In fact, according to Mullaney (2012), a 460-restaurant chain, Red Robin, used its Facebook like, internal social network to teach recipes and methods which avoids mailing out spiral-bound books, and sporadic store visits. Mullaney claims this process shortens new menu items rollouts by five months.  Team building is facilitated by internal social networks. Mullaney (2012) describes how SuperValu, made up of various supermarket chains, used an internal network to connect 11,000 executives and store managers to solve problems. Stores with common problems, for example those located in college towns or those in beach communities, can discuss problems and come up with solutions without having to physically travel to meetings.Social media also provides a way for companies to hear what their customers think. According to Mullaney (2012), Dell received in excess of 17,000 ideas for new or improved products and adopted the lion’s share of 500. One such idea was a backlit keyboard for working on airplanes. Figure 14. (Yammer, n.d.)
  • Northwestern Technologies can use social networking to build relationships with customers while advertising on social media. In addition to building these relationships, it is possible to listen to customers, through social media, and find out what they are talking about. Like Dell, Northwest Technologies should afford customers the opportunity to tell you what they are thinking. Not only can you learn what customers are thinking but also what other customers think about what customers post. It is brainstorming on an entirely new level. Northwestern Technologies can use internal social networking to enhance collaboration, training and problem solving within your organization. Like SuperValu, Northwestern Technologies can allow employees to organize themselves into groups that have similar interests to solve problems and form other groups for training like Red Robin. Quite simply, social media is a cost effective means to increase business by fostering great customer relations and team building within the company. Figure 15. (Sharma, n.d.)
  • Miyagi IMKT120 Unit 2 Power Point Presentation for Northwest Technologies

    1. 1. Social Media for Northwestern Technologies Waxoff Agency
    2. 2. Social Media defined • Oxford Dictionary • Professional opinion
    3. 3. Social media takes off • Like a herd of turtles… • CompuServe • ARPANET
    4. 4. Email arrives • 1971 Ray Tomlinson 1st e-mail • 1978 Spam
    5. 5. Internet Growth 1998 * 1999 70 M 2004 * 2005 2006 * 400 M * 2008 * 2009 2011 2012 * 350 M G+ 400 M g+ 2.4 B 550 M 1B 56 M 500 M 6 B subscribed
    6. 6. Social Media & Business • Advertising • Internal social networks provide: • Training • Collaboration • Brain storming without traveling • Customer input
    7. 7. Northwestern Technologies • Advertising • Internal social networks provide: • Training • Collaboration • Brain storming without traveling • Customer input
    8. 8. References Altenburg, A. (2012, August 28). New Oxford dictionary vocabulary builder. Retrieved January 11, 2014, from Copyediting Web site: http://www.copyediting.com/new-oxford-dictionary-vocabularybuilder Cohen, H. (2011, May 9). 30 Social Media Definitions. Retrieved January 10, 2014, from Heidi Cohen Web site: http://heidicohen.com/social-media-definition/ CompuServe. (2014). About CompuServe. Retrieved January 11, 2014, from CompuServe Web site: http://webcenters.netscape.compuserve.com/menu/about.jsp dAKirby309. (n.d.). Web Facebook alt 4 Metro Icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/dakirby309/windows-8metro/64/Web-Facebook-alt-4-Metro-icon.png
    9. 9. References dAKirby309. (n.d.). Web Google plus alt Metro Icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/dakirby309/windows-8metro/64/Web-Google-plus-alt-Metro-icon.png dAKirby309. (n.d.). Web Twitter alt 2 Metro Icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/dakirby309/windows-8metro/64/Web-Twitter-alt-2-Metro-icon.png dictionary.com. (n.d.). arpanet. Retrieved January 11, 2014, from Online etymology dictionary: http://dictionary.reference.com/browse/arpanet Elon University School of Communications. (n.d.). 1960s-1990s-Internet. Retrieved January 11, 2014, from Elon University School of Communications Web site: http://www.elon.edu/eweb/predictions/150/1960.xhtml
    10. 10. References Freevector . (n.d.). CompuServe. Retrieved January 11, 2014, from Freevector Web site: http://www.freevector.com/logo/compuserve/ Freshtight Designs. (2014). Social Media Marketing. Retrieved January 11, 2014, from Freshtight Designs Web site: http://freshtightdesigns.com/services/social-media-marketing/ Glasner, J. (2001, May 26). A brief history of SPAM and Spam. Retrieved January 11, 2014, from Wired.com Web site: http://www.wired.com/techbiz/media/news/2001/05/44111 GraphicsVibe. (n.d.). Google icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/graphicsvibe/classic-3d-social/64/google-icon.png
    11. 11. References Herron, S. (1997). A natural history of the @ sign. Retrieved January 11, 2014, from Herodios.com Web site: http://www.herodios.com/atsign.html Iconshock. (n.d.). Android platform Icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/iconshock/real-vistamobile/64/android-platform-icon.png Information Please. (2007). Total population of the world by decade, 19502050. Retrieved January 12, 2014, from Information Please Web site: http://www.infoplease.com/ipa/A0762181.html Levin, H. (2004, July 11). Holy cow! Retrieved January 11, 2014, from Grow a Brain Web site: http://growabrain.typepad.com/growabrain/animals/page/5/
    12. 12. References LINFO.org. (2005, October 11). ARPANET definition. Retrieved January 11, 2014, from Linux Information Project Web site: http://www.linfo.org/arpanet.html Marrouat, C. (2014). An amazing timeline chronicling the history of social media. Retrieved January 11, 2014, from Educators Technology Web site: http://www.educatorstechnology.com/2013/12/anamazing-timeline-chronicling-history.html Mullaney, T. (2012, May 16). Social media is reinventing how business is done. Retrieved January 12, 2014, from USA Today Web site: http://usatoday30.usatoday.com/money/economy/story/201205-14/social-media-economy-companies/55029088/1
    13. 13. References NPR. (2009, November 15). The man who made you put awy your pen. Retrieved January 11, 2014, from NPR Web site: http://www.npr.org/templates/story/story.php?storyId=1203645 91 Oxford Dictionaires. (2014). Definition of social media in English. Retrieved January 10, 2014, from Oxford Dictionary Web site: http://www.oxforddictionaries.com/us/definition/american_engl ish/social-media Oxygen Team. (n.d.). Categories application internet icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/oxygenicons.org/oxygen/64/Categories-applications-internet-icon.png
    14. 14. References Oxygen Team. (n.d.). Categories application internet icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/oxygenicons.org/oxygen/64/Categories-applications-internet-icon.png Pasternack, A. (n.d.). Q+A: Ray Tomlinson sent the first email but his inbox is still a mess. Retrieved January 11, 2014, from Motherboard Web site: http://motherboard.vice.com/blog/q-a-ray-tomlinsonsent-the-first-email-but-his-inbox-is-still-a-mess Sharma, P. (n.d.). Five ways social media has changed the world for the better. Retrieved January 12, 2014, from Gets Updates Web site: http://www.getsupdates.com/2013/01/five-ways-social-mediahas-changed.html
    15. 15. References Tatice. (n.d.). Apple Blue Icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/tatice/operatingsystems/64/Apple-Blue-icon.png uiconstock. (n.d.). YouTube Icon. Retrieved January 12, 2014, from Icon Archive Web site: http://icons.iconarchive.com/icons/uiconstock/socialmedia/64/Y ouTube-icon.png Yammer. (n.d.). The world moves fast. Move faster with Yammer. Retrieved January 12, 2014, from Yammer Web site: https://www.yammer.com/?return_home=true

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