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Learning From Luther: The 2nd Mobile Revolution

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Learning From Luther: The 2nd Mobile Revolution

  1. 1. LearningfromLuther:The SecondMobileRevolutionKristofer LayonMIMA SummitOctober 12, 2011
  2. 2. Madonna and Child http://upload.wikimedia.org/wikipedia/commons/9/9d/Don_Lorenzo_Monaco_013.jpg
  3. 3. Madonna Ciccone http://en.gtwallpaper.com/fondecran/madonna/madonna_10.jpg
  4. 4. ArtAlphabetAesthete Software, LLC2009
  5. 5. OrthoAnatomyAesthete Software, LLC2010
  6. 6. Peachpit / New Riders, 2010
  7. 7. Peachpit / New Riders, 2011
  8. 8. PetroglyphsUtah12,000 B.C. http://en.wikipedia.org/wiki/History_of_the_book
  9. 9. PapyrusEgypt2000 B.C. http://en.wikipedia.org/wiki/History_of_the_book
  10. 10. Bamboo bookChina2 B.C. http://en.wikipedia.org/wiki/History_of_the_book
  11. 11. Illuminated manuscriptEngland1400 A.D. http://en.wikipedia.org/wiki/History_of_the_book
  12. 12. x 300
  13. 13. http://en.wikipedia.org/wiki/History_of_the_book
  14. 14. http://en.wikipedia.org/wiki/History_of_the_book
  15. 15. St. John’s Bible
  16. 16. St. John’s Bible• 1999-2011
  17. 17. St. John’s Bible• 1999-2011• $4 million
  18. 18. St. John’s Bible• 1999-2011• $4 million• 360 copies
  19. 19. Printing PressJohannes Gutenberg1441 d.umn.edu
  20. 20. Religious ReformerMartin Luther1483-1546 www.wikipedia.org
  21. 21. Religious Reformer (and first Mobile App Designer)Martin Luther1483-1546 www.wikipedia.org
  22. 22. “As soon as a coin in the coffer rings, the soul from purgatory springs.”IndulgencesJohann Tetzel1465-1519 www.wikipedia.org
  23. 23. Martin Luther
  24. 24. Martin Luther• made content mobile
  25. 25. Martin Luther• made content mobile• made content social
  26. 26. Martin Luther• made content mobile• made content social• made content valuable
  27. 27. Martin Luther
  28. 28. Martin Luther• vision: technology + content
  29. 29. Martin Luther• vision: technology + content• influence: language + nation
  30. 30. Martin Luther• vision: technology + content• influence: language + nation• results: culture + power
  31. 31. Flügschriften
  32. 32. flying writings
  33. 33. Das Twitter http://3.bp.blogspot.com/_CHG2GRbeET8
  34. 34. Religious ReformerMartin Luther1483-1546
  35. 35. Religious Reformer (and first Social Media Strategist)Martin Luther1483-1546
  36. 36. “One must ask the mother at home, the children in the street, the man at the market, and listen to how they speak.” Collinson, Patrick. The Reformation (2004)
  37. 37. Usability evaluation
  38. 38. Usability evaluation• don’t design in isolation
  39. 39. Usability evaluation• don’t design in isolation• test, iterate, repeat
  40. 40. Usability evaluation• don’t design in isolation• test, iterate, repeat• usability always teaches you something
  41. 41. Religious ReformerMartin Luther1483-1546
  42. 42. Religious Reformer (and first Usability Evaluator)Martin Luther1483-1546
  43. 43. Mobile strategy
  44. 44. Mobile strategyGet away from thinking ofmobile as devices andplatforms.
  45. 45. Mobile strategyGet away from thinking ofmobile as devices andplatforms.
  46. 46. Mobile strategy
  47. 47. Mobile strategy• mobile = content strategy
  48. 48. Mobile strategy• mobile = content strategy• mobile = social strategy
  49. 49. Mobile strategy• mobile = content strategy• mobile = social strategy• mobile = usability strategy
  50. 50. Apple ISteve Wozniak and Steve Jobs1976 www.computerhistory.org
  51. 51. Apple IIApple Computer, Inc.1977 www.wikipedia.org
  52. 52. MacintoshApple Computer, Inc.1984 www.wikipedia.org
  53. 53. NewtonApple Computer, Inc.1993 www.wikipedia.org
  54. 54. iTunesApple Computer, Inc.2001 www.apple.com
  55. 55. iPodApple Computer, Inc.2001 www.wikipedia.org
  56. 56. iPhoneApple, Inc.2007 www.apple.com
  57. 57. iPadApple, Inc.2010 www.apple.com
  58. 58. www.apple.com
  59. 59. Growth of mobileSource: Luke Wroblewski, MinneWebCon, April 2011; http://sanfrancisco.ibtimes.com/ (October 11, 2011)
  60. 60. Growth of mobile• 10 billion devicesSource: Luke Wroblewski, MinneWebCon, April 2011; http://sanfrancisco.ibtimes.com/ (October 11, 2011)
  61. 61. Growth of mobile• 10 billion devices• Number of people in the world: 6.9 billion (estimated)Source: Luke Wroblewski, MinneWebCon, April 2011; http://sanfrancisco.ibtimes.com/ (October 11, 2011)
  62. 62. Growth of mobile• 10 billion devices• Number of people in the world: 6.9 billion (estimated)• iPhone 4S: 1 mil. sold on first daySource: Luke Wroblewski, MinneWebCon, April 2011; http://sanfrancisco.ibtimes.com/ (October 11, 2011)
  63. 63. Growth of mobileSource: Luke Wroblewski, MinneWebCon, April 2011
  64. 64. Growth of mobile• Amazon: $1 billion in 1 yearSource: Luke Wroblewski, MinneWebCon, April 2011
  65. 65. Growth of mobile• Amazon: $1 billion in 1 year• eBay: mobile sales up from $600 million to $2 billion last yearSource: Luke Wroblewski, MinneWebCon, April 2011
  66. 66. Growth of mobile• Amazon: $1 billion in 1 year• eBay: mobile sales up from $600 million to $2 billion last year• PayPal: mobile transactions up from $25 to $141 million (6x!)Source: Luke Wroblewski, MinneWebCon, April 2011
  67. 67. Growth of mobileSource: Luke Wroblewski, MinneWebCon, April 2011
  68. 68. Growth of mobile• Google: mobile searches grew 130% in Q3 2010Source: Luke Wroblewski, MinneWebCon, April 2011
  69. 69. Growth of mobile• Google: mobile searches grew 130% in Q3 2010• Pandora: 50% of users subscribe and use on mobileSource: Luke Wroblewski, MinneWebCon, April 2011
  70. 70. Growth of mobile• Google: mobile searches grew 130% in Q3 2010• Pandora: 50% of users subscribe and use on mobile• Email: 70% of smartphone users access email on mobile deviceSource: Luke Wroblewski, MinneWebCon, April 2011
  71. 71. Growth of mobileSource: Marissa Meyer, SXSW, March 2011
  72. 72. Growth of mobile• Google Maps: more than 100 million miles of driving directions per daySource: Marissa Meyer, SXSW, March 2011
  73. 73. Decline of desktopSource: Luke Wroblewski, MinneWebCon, April 2011
  74. 74. Decline of desktop• Home use of personal computers down 20% since 2008Source: Luke Wroblewski, MinneWebCon, April 2011
  75. 75. Decline of desktop• Home use of personal computers down 20% since 2008• Desktop-based Gmail usage down 7%Source: Luke Wroblewski, MinneWebCon, April 2011
  76. 76. Decline of desktop• Home use of personal computers down 20% since 2008• Desktop-based Gmail usage down 7%• Facebook: mobile users twice as active as desktop usersSource: Luke Wroblewski, MinneWebCon, April 2011
  77. 77. Kindle FireAmazon.com, Inc.2011
  78. 78. Kindle Fire
  79. 79. Kindle Fire• hardware
  80. 80. Kindle Fire• hardware• software (OS + apps)
  81. 81. Kindle Fire• hardware• software (OS + apps)• content
  82. 82. Why Kindle Fire matters
  83. 83. Why Kindle Fire matters• 1,000,000 books
  84. 84. Why Kindle Fire matters• 1,000,000 books• superb customer service
  85. 85. Why Kindle Fire matters• 1,000,000 books• superb customer service• intense loyalty + emotion
  86. 86. My challenge + request:
  87. 87. My challenge + request:Someone needs to design a web app store.
  88. 88. My challenge + request:Someone needs to design a web app store.
  89. 89. My challenge + request:Someone needs to design a web app store. Please!
  90. 90. j|ÄÄ çÉâ ÅtÜÜç ÅxR
  91. 91. How will mobile becomeyour competitive advantage?
  92. 92. kris.layon@gmail.com @klayon

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