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Podcasting
IST 400 | New Media & Social Technologies

                 iSchool
           Syracuse University

  Eric Hans...
Before we begin
This session is focuses primarily on audio
podcasts, not video

Most of the session applies to both

Defini...
Outline

Pod-whats?
On an iPod Near You
Adcasting (Audio)
Culling ‘Casters
Pod-whats?
Technically Speaking
              A Podcast is:

an audio file (“MP3”), or
a movie file (“MP4”),
and distributed/ syndicate...
MP3s /podcasts
Hooray! My
favorite podcast!
    Yippeee!
Radio v. Podcast
 Editors Formats FCC Lic. Sponsors

                       Maybe, if
 Nope    Kinda    LOL!
             ...
The Daily Source Code

• One of the first podcasts
• New episode every weekday (until recently)
• About 45–60 minutes
• Act...
On an iPod Near You
iTMS Podcast directory

100k+ podcasts (MarketWatch)
Anyone can submit content (per guidelines)
iTunes integration = major...
iTunes Music Store, Podcast Directory [Mac/Windows]
Mevio.com |
         Podshow.com
Music.podshow.com
Integrated social network
Anyone can submit their podcasts
Open to spon...
ODEO.com

Podcast directory
Aggregates podcast content
Tool for discovery/evaluation
Doesn’t create original content
Adcasting
Sponsorship
Sponsorship

Collaboration
Sponsorship
Integration
Voicemail
Promo Codes
Misfire?
Official podcast
Official podcast
Culling ‘Casters
Radio content:

Compelling guest
Expert on particular subject
Entertainer
Charismatic advocate
Timeliness or relevant to p...
Remember
Many podcasts...
    have interviews or roundtables
    usually represent a single person
    are a labor of love...
Remember

Contribute to the dialogue, or
Help facilitate dialogue
Add value to the community, or
Add value to the podcast
Tips: Transparency
Be completely open/honest
Disclose organizational affiliations
Keep it short and to the point
Don’t ask ...
Tips: Personalize

Avoid “e-mail merges” to podcasters
Get to know their program prior
Participate by leaving audio commen...
Tips: Networking

Listen to podcaster’s favorite podcasts
Learn about those podcasters
Podcasters are likely on social net...
Never:

send an attachment, esp. Word docs
send anything “off-the-record”
ignore/fear criticism or feedback
act incredulou...
Thank You
Video/ Photo Credits
•   http://flickr.com/photos/khalid-almasoud/
•   http://flickr.com/photos/boothy/
•   http://flickr.com...
Video/ Photo Credits
•   http://flickr.com/photos/galaygobi/
•   http://flickr.com/photos/thadman/
•   http://flickr.com/phot...
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
New Media & Social Technologies   6 Podcasting
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New Media & Social Technologies 6 Podcasting

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New Media & Social Technologies 6 Podcasting

  1. 1. Podcasting IST 400 | New Media & Social Technologies iSchool Syracuse University Eric Hansen | ethansen+ist@gmail.com
  2. 2. Before we begin This session is focuses primarily on audio podcasts, not video Most of the session applies to both Definition of podcast is ambiguous Media consumption is key
  3. 3. Outline Pod-whats? On an iPod Near You Adcasting (Audio) Culling ‘Casters
  4. 4. Pod-whats?
  5. 5. Technically Speaking A Podcast is: an audio file (“MP3”), or a movie file (“MP4”), and distributed/ syndicated online (via RSS) to computers and usually synched to an iPod or similar device (Zune, Rio, etc.)
  6. 6. MP3s /podcasts
  7. 7. Hooray! My favorite podcast! Yippeee!
  8. 8. Radio v. Podcast Editors Formats FCC Lic. Sponsors Maybe, if Nope Kinda LOL! popular For You Yup Totally sure bet!
  9. 9. The Daily Source Code • One of the first podcasts • New episode every weekday (until recently) • About 45–60 minutes • Active community of listeners/ contributors
  10. 10. On an iPod Near You
  11. 11. iTMS Podcast directory 100k+ podcasts (MarketWatch) Anyone can submit content (per guidelines) iTunes integration = major strength Estimated 50 - 200 million people use iTunes
  12. 12. iTunes Music Store, Podcast Directory [Mac/Windows]
  13. 13. Mevio.com | Podshow.com Music.podshow.com Integrated social network Anyone can submit their podcasts Open to sponsorships, promotions...
  14. 14. ODEO.com Podcast directory Aggregates podcast content Tool for discovery/evaluation Doesn’t create original content
  15. 15. Adcasting
  16. 16. Sponsorship
  17. 17. Sponsorship Collaboration
  18. 18. Sponsorship
  19. 19. Integration
  20. 20. Voicemail
  21. 21. Promo Codes
  22. 22. Misfire?
  23. 23. Official podcast
  24. 24. Official podcast
  25. 25. Culling ‘Casters
  26. 26. Radio content: Compelling guest Expert on particular subject Entertainer Charismatic advocate Timeliness or relevant to program
  27. 27. Remember Many podcasts... have interviews or roundtables usually represent a single person are a labor of love are a creative outlet, not just a soapbox fill niches
  28. 28. Remember Contribute to the dialogue, or Help facilitate dialogue Add value to the community, or Add value to the podcast
  29. 29. Tips: Transparency Be completely open/honest Disclose organizational affiliations Keep it short and to the point Don’t ask for placement, it’s rude Some podcasts will not accept PR
  30. 30. Tips: Personalize Avoid “e-mail merges” to podcasters Get to know their program prior Participate by leaving audio comments Address by the podcaster’s name Keep in mind their audience
  31. 31. Tips: Networking Listen to podcaster’s favorite podcasts Learn about those podcasters Podcasters are likely on social networks Don’t always start with top shows
  32. 32. Never: send an attachment, esp. Word docs send anything “off-the-record” ignore/fear criticism or feedback act incredulous if they ignore you rely on your press release
  33. 33. Thank You
  34. 34. Video/ Photo Credits • http://flickr.com/photos/khalid-almasoud/ • http://flickr.com/photos/boothy/ • http://flickr.com/photos/tpbrown/ • http://flickr.com/photos/keithwj/ • http://flickr.com/photos/emperley3/ • TiVo.com • http://flickr.com/photos/mr-brown/ • Stephen Eick (acm.org) • http://flickr.com/photos/victor_sween/
  35. 35. Video/ Photo Credits • http://flickr.com/photos/galaygobi/ • http://flickr.com/photos/thadman/ • http://flickr.com/photos/mvillasenor/ • http://www.flickr.com/photos/frascelly/ • http://www.flickr.com/photos/solgrundy/ • http://flickr.com/photos/tartanpodcast/ • http://flickr.com/photos/_fabrizio_/

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