How To Prepare For A Radio Interview
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In Radio Interviewing 101, Sharvette Mitchell shares the things to do before, during and after a radio interview. These tips will help you be ready for your next media opportunity. Sharvette is the host of a weekly talk radio show. Visit www.Sharvette.com
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How To Prepare For A Radio Interview
- 2. •Who is MEDIA? •Presentation! Presentation! Presentation! •Web Presence •Before an interview •During an interview •After an interview
- 3. TV •Major Networks •Local Networks •Community Access •Web & Internet TV Radio •National Syndicated •Local AM/FM •College Radio •Satellite Radio •Internet Radio Print Media •News Papers •Magazines •Newsletters •Internet Magazines •Blogs
- 4. •Professional Pictures are a must. • You need good Packaging ( Book Covers, Press Kits, Flyers, Brochures and etc.)
- 5. •Personal Website/ Blog •Social Networking Sites ( Facebook, Twitter, LinkedIN and etc.) •YouTube (Book Trailers)
- 6. •Your main website/blog should be updated with current bio, contact information and special event & buzz information. •Logistics: Confirm date, time, time zone, location and length of interview. •Know the show format: Is it a music format or talk radio? Is it live or pre-recorded?
- 7. •Prepare suggested interview questions –> (10 to 15). •Advertise the interview on your website/blog and Social Media sites! Post the station or link to listen… •For live interviews, ask if it can be recorded and a MP3 file provided.
- 8. •Logistics: •Call from a land line in a quiet place. •Don't use speaker phones or headsets. •You want the best sound quality possible!
- 9. •Have your contact information, product info and website info in front of you. This is radio and not TV so notes are ok! •Relax, be yourself and have a conversation. - Don't just answer questions.
- 10. KEY POINTS: •Figure out how to tell your story in different ways. •Don't make the interview just about selling book but share information which establishes you as an expert.
- 11. •Be excited and be gracious! •Thank the host on air and by email or Social Media sites. •Update Social Media sites (post links to your website or purchase information).
- 12. “Media begets Media” •Any level of media exposure should be captured and shared •Update your website, blog , media kits and social media sites with media appearances , event appearances and media exposure •Always be gracious for any level of media exposure and create your own buzz!