Spreading internet awareness amongst youth

1. Spreading Internet Awareness
Youth Engagement Program

2. POWER OF INFORMATION
can change our lives as it holds the
key to success

3. The larger the
WINDOW OF
INFORMATION,
the more one is geared for future success

4. However for rural India this
WINDOW OF
INFORMATION SHRINKS
as we traverse down the pop strata
METROS
Rural India

5. Internet is undoubtedly the
LARGEST
WINDOW OF
INFORMATION
in the world

6. However, Internet
@ 16% Internet penetration
>800
million
dreams
need information for
success in their daily life

7. How about this
fact
16%
Internet
penetration
74%
mobile
penetration
vs.

8. Hence, Internet on mobile holds the key to Successful India

9. • Lack of internet literacy & experience
• Notion that mobile internet is only for
high end phones
• Discomfort in using English Language
• Lack of awareness on possibilities of
Internet
Challenges
for mobile internet growth

10. Presenting……
….a friend , guide , mentor … one who guides one towards
success by helping with the right information at the right time.

11. An INTERNET EDUCATION
DRIVE of Idea across
MP&CG
EDUCATING DIFFERENT
CONSUMER GROUPS on the
possibilities of Internet
MULTIPLE MEDIA APPROACH to
build scale, reach & Impact
Use of CUSTOMISED CONTENT &
TUTORIALS to aid learning process

12. Let’s EDUCATE TO ELEVATE