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Campaign Idea - Spreading Internet Awareness


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Spreading internet awareness amongst youth

Published in: Marketing
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Campaign Idea - Spreading Internet Awareness

  1. 1. Spreading Internet Awareness Youth Engagement Program
  2. 2. POWER OF INFORMATION can change our lives as it holds the key to success
  3. 3. The larger the WINDOW OF INFORMATION, the more one is geared for future success
  4. 4. However for rural India this WINDOW OF INFORMATION SHRINKS as we traverse down the pop strata METROS Rural India
  5. 5. Internet is undoubtedly the LARGEST WINDOW OF INFORMATION in the world
  6. 6. However, Internet @ 16% Internet penetration >800 million dreams need information for success in their daily life
  7. 7. How about this fact 16% Internet penetration 74% mobile penetration vs.
  8. 8. Hence, Internet on mobile holds the key to Successful India
  9. 9. • Lack of internet literacy & experience • Notion that mobile internet is only for high end phones • Discomfort in using English Language • Lack of awareness on possibilities of Internet Challenges for mobile internet growth
  10. 10. Presenting…… ….a friend , guide , mentor … one who guides one towards success by helping with the right information at the right time.
  11. 11. An INTERNET EDUCATION DRIVE of Idea across MP&CG EDUCATING DIFFERENT CONSUMER GROUPS on the possibilities of Internet MULTIPLE MEDIA APPROACH to build scale, reach & Impact Use of CUSTOMISED CONTENT & TUTORIALS to aid learning process
  12. 12. Let’s EDUCATE TO ELEVATE