1.
!
BUILDING EDUCATION & WORKFORCE READINESS
IN A DIGITAL WORLD
!
Tess Posner
Managing Director
!
@tessposner
@samausa_

2.
Ved Photo
SamaUSA provides low-income
Americans with
digital skills and access to
internet-based jobs to help
them move out of poverty.

3.
OUR MODEL
SamaUSA trains low-income populations to earn money through online job
platforms.
By bringing digital literacy and Internet-based work opportunities to disadvantaged areas,
we aim to transform communities across the nation through technology.
MARKETABLE SKILLS
Business and Personal
Blogging
!
Customer Service
!
Virtual Assistant
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DIGITAL WORK READINESS
Soft skills
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Entrepreneurship
!
Financial Literacy
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ACCESS AND EXPOSURE
Representatives from online
work platforms provide extra
coaching
!
Each graduate is equipped
with a laptop

4.
CURRENT OPERATIONS
SamaUSA developed an online work training program that piloted in March 2013.
!
After meeting our pilot benchmarks, we began grew to serving six communities
nationwide. We currently are expanding both online and internationally.

5.
THE FUTURE OF WORK
Global
Competition +
Collaboration
Knowledge
Economy
Gig
Economy
Remote
Work
Fluid Work
Arrangements
Rapid
Change
Globalization
Technology
Recession
Sources: RAND, DOL, Future of Work, Jacob Morgan
Demographics

6.
56% Female
INCREASING DEMAND OF TECH SKILLS
Percent of
jobs
requiring
tech skills,
2024
In 10 years, 75% of jobs are predicted to
require tech skills, up from 50% today.
Source: Pew Internet Project

7.
RISE OF THE SELF-EMPLOYED WORKER
Today, there are over and they are
projected STRATEGY 53 million freelancers to be 50% of the workforce 2013 (EST.) by 2020.
2014
60%
40%
20%
0%
*Projected
1989 2014 2020
Source: oDesk/ Elance, Intuit Report

8.
VIRTUAL JOB MARKETPLACES BOOMING
Online work is growing over
22%, compared with 3%
in offline jobs.
!
!
There are over 80 online
work platforms posting
millions of jobs per year in
hundreds of job categories.
Source: oDesk/ Elance, Intuit Report

9.
OLD MODELS NEED REFRESHING
Workforce training and education must evolve in
response to the changing economy:
Curriculum
!
Prepare students for the new economy with core skills
needed for jobs of the future.
!
Program Structure
Able to adapt and change along with labor market.
!
1
2

10.
CORE SKILLS FOR THE NEW ECONOMY
Digital skills
!
Entrepreneurship
!
Flexibility and
adaptability
!
Life-long learning
!

11.
SUCCESS STORY: FROM LOCAL TO VIRTUAL
“I’m learning to use the
Internet as a tool to teach
myself new skills”
!
Kristen Logan, 40, Merced, CA
Administrative Assistant
!
!
Virtual Assistant

12.
WORKFORCE EDUCATION PROGRAM STRUCTURE
1 Responsive to labor market changes
2 Agile and Iterative
2 Data-driven

13.
LEAN STARTUP FOR AGILE PROGRAMS
Build baseline
program
BUILD
LEARN MEASURE
Implement baseline
to test assumptions &
measure relevant
metrics
Apply learning to the
next iteration of the
program
This cycle allows us to quickly generate hypotheses, test
assumptions, and make improvements based on collected data.

14.
CHANGE BRINGS OPPORTUNITIES
!
Greater access to
information
!
New sources of income +
jobs
!
Meaningful work +
lifelong learning
!
Collaboration on a global
scale
!

15.
THANK YOU
!
@samausa_
!
facebook.com/samausa1