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Digital Marketing


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Check out What is Digital Marketing?? and Why there is a Need for Digital Marketing

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Digital Marketing

  1. 1. Digital Marketing<br />
  2. 2. What is Digital Marketing<br />Digital Marketing is the promoting of brands using the Internet, mobile and other interactive channels.<br />Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.<br />- Wikipedia<br />
  3. 3. Why Digital Marketing???<br />
  4. 4. THE WORLD IS CHANGING<br />My in-laws are 60. They use email to reach me!<br />My nephew is 11. He plays golf & races cars…online!<br />My brother saw his dates after 3-4 meetings…online!<br />My husband hasn’t been to a bank in 4 years!<br />
  5. 5. Traditional Approach to Communication<br />One way communication<br />
  6. 6. Auto-Communication -WOM<br />Perceived, rather than real, customer feedback<br />
  7. 7. Today’s Communication<br />Perceived, rather than real, customer feedback<br />
  8. 8. The new marketing paradigm<br />
  9. 9. Some Interesting Facts<br />There are more addresses than there are people on Earth. The current global population stands at more than 6.7 billion.<br />There are about 150 web addresses per person in the world.<br />If you spent just one minute reading every website in existence, you’d be kept busy for 31,000 years. Without any sleep.<br />28.9% percent of total time spent online in India was spent on Google Sites,<br />
  10. 10. What is On-Line Marketing ?<br />“Marketing the products using Internet (Web + WAP)”<br />Emails<br />Video<br />Games<br />Blogs<br />Digital Channels<br />Websites<br />Banners<br />SMS<br />Social Media<br />SEM<br />Mobile Phones<br />Viral Elements<br />
  11. 11. Lets Explore Internet <br />
  12. 12. Journey So Far<br />“Internet today has become part of every day lexicon. It is the new nervous system of mother earth linking up any amounts of facets of humanity with a highlight of Information Technology and Business becoming extremely interwoven ”<br />
  13. 13. INTERNET: THE FIFTH LARGEST MEDIUM GLOBALLY<br />The internet breaks the double digit market share barrier in UK (12.9%) and Sweden (10.5%) reports Zenith Optimedia global ad tracking study<br />The medium overtakes outdoor as the fifth largest ad medium is closing in on radio’s fourth place position<br />The other key markets of internet domination include Japan, Australia, Israel, Norway, South Korea and Taiwan<br />Internet also supports small time advertisers globally for whom the mass media campaigns would be too expensive and have too much wastage.<br />It therefore encourages these advertisers to spend more than they would otherwise have done<br />
  14. 14. INDIA ONLINE : THE EARLY DAYS<br />Online Advertising as well as e commerce was also slow in picking up due to limited audience and poor user experience on the sites<br />Though e mail & chat were the prime reason for adoption (and continues to be), lack of proper access also curbed the growth<br />Then the dot com bubble burst happened in 2000 which further reduced the marketer’s confidence in the medium<br />And then the saga changed…<br />
  15. 15. THE LAST 4 YEARS<br />After a steep decline in spending on internet for the next two years, it was in 2003 that the medium saw “The Light”<br />After coming out of the depression, the internet has shown high growth rate both in terms of internet adoption and market confidence<br />In India the government loosened its knots on access and the private players drove in penetration<br />The current online population in the country crossed the 50 million mark<br />India is the fourth largest Internet population in the world<br />
  16. 16. GROWTH IN THE ACTIVE USER BASE IN INDIA<br />Data Source: I-Cube 20081 conducted by IMRB International<br />
  17. 17. ONLINE DISPLAY ADVERTISING MARKET<br />Data Source: I-Cube 20081 conducted by IMRB International<br />
  19. 19. THE EVOLVING TRENDS<br />“Old media divides the world into producers or consumers, author or readers, Broadcasters or viewers, entertainers or audiences…<br />Internet, by contrast, gives everybody a chance to speak as well as listen”<br />
  21. 21. Thank you<br />