DubLi “Inside Magazine” 05/2015

1
DUBLI NETWORK MAGAZINE I NO. 06
MARKETING
PARTNER PROGRAM
SUCCESS STORIES
SPECIAL
REPORT
TIPSfOR
CULTIvATINGhAPPy
CUSTOMERS
BUILdING ANd
MAxIMIzING
yOUR PARTNER
PROGRAM
RELATIONShIPS
NEW!
SOCIAL
NEWSLETTER
+
KRISTIAN
hOENICKE
USA
TIMOThy ONG
SINGAPORE
SARfARAz SAyEd
INdIA
JARvIS ChO
JAPAN
dUBLI’S
UNLEAShEd
POTENTIAL
TO dRIvE
ThE INdIAN
ECOMMERCE
MARKET
Roar$TheTiger

2
DearValuedBusinessAssociate,
We welcome you to this, our newest edition, of
InsideDubLiandtothefutureofallthingsDub-
Li. Never before in the history of our company
have we experienced such excitement, opportu-
nity and such substantial growth. A testament
to this growth was our first quarter of fiscal 2015
where we earned more revenue than all of 2014
as a result of continued strategic focus on selling
more V.I.P. subscriptions. We attribute this as-
tounding growth to our hyper-focused Business
Associates on building their organizations, con-
sumer acceptance of our Cashback model and
economic trends that support DubLi’s overall
businessmodel. DubLiremainsinauniqueposi-
tionintheglobalecommercesectoraswearethe
only true pure-play global Cashback provider.
This, coupled with our own on the ground sales
force in DubLi Network, and our co-branded
Partner Program provides the recipe for success.
No other company can reach the global consum-
er as DubLi can and certainly not an educated
customer base. Our worldwide appeal of new
Business Associates who see the opportunity in
both Cashback shopping as well as the Partner
Program is second to none. In fact, we are proud
to announce that DubLi currently hosts Partner
Programs in over 40 countries around the world.
Partners both large and small have experienced
the unique value proposition DubLi brings to
the consumer audience.
DubLi’s business model empowers the consumer,
the Business Associate and the Partner to partici-
pate in their financial future. As our valued Busi-
ness Associates around the world know, a new era
has arrived where smart consumers only want to
be exposed to offers that speak directly to their
current interests, likes, wants and needs. They
want to be treated as individuals. This is why the
DubLibusinessmodelworks:BusinessAssociates
speak the language of their prospects, consumers
are afforded a myriad of shopping and travel op-
portunities to meet their own unique likes, wants
and needs and Partners benefit from offering our
valuable product to their constituents. Regardless
of whether a Partner identifies their audience as
a consumer, donor, volunteer, customer or mem-
ber, at the end of the day, each is an individual
consumer in some way, shape or form.
ThroughoutthiseditionofInsideDubLi,youwill
see a variety of tools and concepts presented in-
cluding tips for cultivating long-term customers,
how to maximize your Partner Program relation-
ships, the new DRC24seven system and a host of
success stories from Business Associates around
the world. All of these articles set the stage for
DubLi’s future success. We are pleased to an-
nounce the next worldwide event will be held in
September at the magnificent Atlantis, The Palm
in Dubai. This event will feature three days of
networking, education and fun as well as several
presentations from DubLi’s management. Man-
agement will unveil several strategies regarding
the company’s next phase of growth, new devel-
opmentsandnewhighlightsthatwillundoubted-
ly help our Business Associates around the world
take their businesses to new levels. There is more
information detailing the event within the pages
of this magazine so please read on.
With warmest regards,
Michael B. Hansen
Founder of DubLi and Director
Welcome to
“INSIdEdUBLI”
2
ENJOY LIFE
WITH DUBLI CASHBACK.
3
ENJOY LIFE
WITH DUBLI CASHBACK.

4
CONTENTS
fEATURES
Ecommerce in India Jarvis Cho, Japan DubLi Social
Customer Service
Partner Program
Online Marketing
Sarfaraz Sayed, India
Kristian Hoenicke, USA
Timothy Ong, Singapore
ThETIGERROARS:
dUBLI’SUNLEAShEd
POTENTIALTOdRIvEThE
INdIANECOMMERCE
MARKET
“ThEGREATThING
ABOUTNETWORK
MARKETINGIS
MEETINGGREATMINdS;
NETWORKINGWITh
PEOPLEThAThAvE
SAMEPASSIONINLIfE.”
NEW,SOCIALLy-
fUELEdNEWSLETTER
COMMUNICATIONfOR
ThEU.S.MARKET
TIPSfORCULTIvATING
hAPPyCUSTOMERS
BUILdINGANd
MAxIMIzINGyOUR
PARTNERPROGRAM
RELATIONShIPS
dRC24SEvEN,ThENEW
LANdINGPAGESySTEM,
WILLMAKERECRUITING
EffORTSMUChSIMPLER
“SUCCESSCANNOT
BEdEfINEdWIThOUT
fAILURES.”
“IhAdTOGETSTARTEd
ANdGOBIG.”
“IThINKThEPARTNER
PROGRAMhASThE
GREATESTPOTENTIAL
fORGROWThINThE
fUTURE.”
CAREERS NEWS
4
Dubai Summit 2015
World Tour
JOINThEWORLd-CLASS,
MOSTEPICEvENTEvER
INThEhISTORyOfdUBLI
NETWORK!
dUBLI’SWORLdTOUR
PhOTOCOLLAGE
55

6
InsideDubLi•FEATURES
The Tiger Roar$
India - Asia’s Next Superpower
6 7
FEATURES •InsideDubLi
The Tiger Roar$
ChinawaslongthesynonymastheAsian
economicsuperpower,however,overthe
lastdecade,Indiaisjustasmuchon
therise.WhileThePeople’sRepublic
ofChinaisknownastheleading
manufacturinghuboftheworld,
Indiahasgrownintoamajorplayer
intheglobalmarket,showcasing
tremendousgrowthwithinthe
IT,telecommunicationsand
ecommerce.TherisingInternet
penetration,youngerpopulation,
andanupwardlymobilemiddleclass
areboostinggrowthindigitalretailing
throughoutIndia.

While India is still evolving
in ecommerce, similar to
the Chinese market during
2005, the Indian ecom-
merce industry is ex-
pected to reach
$22 billion this
year.
All these key
components
contribute
to DubLi’s
innovative
business
model and
will help
to build a
substantial
brand image.
And -- this is
an enormous
opportunity for
Business Associates
to understand how you
too can capitalize on
these favorable trends.
8
624M
75%
MILLENNIALS (AGE 18-36)
INTERNET USERS (AGE 18-36)
W
hat makes
India so
interest-
ing? In-
dia is one of the most
intriguing emerging
markets in the world to-
day. Home to 1.2 billion
people, India is ranked
the fourth biggest econom-
ic superpower, after the USA,
China and Japan and ranks fifth among the top
30 emerging markets for retail. India is demo-
graphically viewed as a very young market with
52% percent of its population under the age of
25. This generation of “Millennials or Gener-
ation Y” (18-36) is India’s largest population
segment and the vast majority of smartphone
owners. In comparison; in the US, Millennials
make up 77 million people according to Niel-
sen Research. In India the Gen Y demographic
is 624 million strong or 8 times bigger than the
US! And 75% of all Indian Internet users are
THE HOME TO 1.2 Bn pEOplE,
INdIA IS RANKEd ThE fOURTh BIGGEST
ECONOMIC SUPERPOWER, AfTER USA, ChINA ANd
JAPAN ANd RANKS fIfTh AMONG ThE TOP 30
EMERGING MARKETS fOR RETAIL.
9
52%
MILLENNIALS (AGE 18-36)
in this age group; those who shop more than
the balance of the population. The megatrend
of our age is the rise of this new consuming
younger class, which has long been regarded as
the periphery of the global economy.
There are over 150 million middle-income
households on the South-Asian subcontinent,
thus being the largest middle-income group in
the world. The service sector makes up 56.9%
of GDP, followed by the industrial sector at
25.8%, and agricultural sector amounting to
17.4%. And better yet, the full potential is still
unexplored and unexploited. We are only at
the very beginning of what could be the biggest
ecommerce market ever in the history of the
world.
Unlocking the Potential:
Rapid Technology Adoption
India offers all the “spiced-up ingredients” for
a dynamic online business marketplace. The
primary reason is the exponential growth of In-
ternet users, which soared from only 7 million
users in 2001 to 20 million in 2004 to almost
250 million in 2014 and is likely to reach 370
million this year. India already has the third
largest Internet user base in the world and the
highest incremental growth of any emerging
market. India’s Internet user base grew more
than 5 times between 2005 and 2011, while
during the same period, for example, Malaysia’s
Internet user base grew 1.8, and South Africa’s
grew 1.9 times respectively.
To understand the mammoth potential of
e-tailing (aka online retailing) in India, let
these numbers illustrate the growth potential of
the ecommerce sector in the country. In 2014
Internet users in US amounted to roughly 280
million and in India, as already mentioned, to
250 million. While in the US the Internet pen-
etration as a percentage of the total population
that uses the Internet was 87% in India it was
only 19%. And India’s likely Internet penetra-

a McKinsEy sTudy
PROJECEd ThAT ThREE OUT Of fOUR
OR 75 PERCENT Of ALL NEW INTERNET
USERS IN INdIA ARE ExPECTEd TO GO
ONLINE USING MOBILE dEvICES.
10
tion rate of 28% in 2015 will be far
less than the projected world average
of 43%. Due to the sheer size of the
population and huge growth of new In-
ternet users, this means that India would be
the second-largest Internet using nation in
the world, after China and will beat the US
this year.
There are more Internet users than people who
have completed primary education. In other
words: virtually everyone is accessing the In-
ternet, regardless of their educational level.
While the Internet had spread relatively slow-
ly after the turn of the millennium, it was ini-
tially accessible only in urban areas to the En-
glish-speaking (upper) middle class. But from
2010 onwards, a nationwide mobile Internet
movement decreasing data rates and cheap An-
droid-based devices (approx. 75 USD Dollars)
resulted in tremendous growth allowing access
to a daily growing number of potential custom-
ers. Thus, the majority of India’s Internet users
are likely to be mobile-only subscribers, while
the growing 3G/4G proliferation is likely to re-
duce connectivity costs and overcome the chal-
lenge of limited fixed-line connections.
After the explosion of mobile phone users to
more than 800 million over the last 10 to 15
years, the mobile Internet usage is a power-
11
ful ecommerce force multiplier. A McKinsey
study projected that three out of four, or 75%,
of all new Internet users in India are expected
to visit the Internet using mobile devices. Ac-
cording to the statistical data, the number of
data connections grew by 111% in 2012 and by
63% in 2013. During the period between 2013
and 2014, there were 910 million mobile sub-
scribers. Virtually all the new Internet users are
“mobile-first” or “mobile only” users, which use
the Web exclusively via mobile phone.
This is even more important in rural areas of
India, where the coverage of fixed-line connec-
tions are much less than that in the urban area.
Furthermore, a large portion of the population
lives beyond the six metro cities. As far as on-
line shopping is concerned, some items would
likely never been sold, as one would have to
travel thousands of miles to the nearest city.
Tapping into markets that are difficult to reach
in India is a huge potential for the ecommerce
business as up to 40-50% of online sales comes
from the non-metro areas.
Nevertheless, the Indian Government has am-
bitious plans to provide broadband connectiv-
ity to the villages, the gram panchayats, i.e. to
all parts of the country, at a cost of $4 billion.
The target date for completion of the National
Optical Fiber Network (NOFN) is set for June
111%
910MN
MOBILE DATA CONNECTIONS
GROWTH 2012
MOBILE USERS 2013-2014
11
vIRTUALLy ALL NEW
INTERNET USERS ARE
“MOBILE ONLy” USERS,
WhICh ExCLUSIvELy USE
ThE WEB vIA MOBILE
PhONE.

Flipkart, Snapdeal and others already demon-
strated tremendous potential in India. DubLi
joins the mix with an international experience
as well with local market knowledge. Unlike
other ecommerce companies in India, Dub-
Li is not competing for a market share within
the ecommerce landscape. While the majority
of other ecommerce players in India are strug-
gling to generate traffic on their private-label
websites, DubLi’s customers can still shop their
favorite brands on sites they know and trust.
There is also no need to tackle a hypercompeti-
tive pricing environment, since DubLi is about
earning industry-leading Cashback and, thus,
saving consumer’s money making it a much
more competitive offering.
While mobile phones are revolutionizing
the way consumers live, they are also help-
ful in determining the ecommerce demands
and needs more than ever. It’s not just about
having an ecommerce platform; it is crucial
to meet customers where they already are: on
their smartphones, i.e. the mobile web. As
2016, as the NOFN is key to various “Digi-
tal India” initiatives. Similar to the creation of
“Smart Cities,” the large scale digitization of all
government records and the Digital “Shaksharta
Abhiyaan” or the National Digital Literacy Mis-
sion (NDLM) will prove beneficial. These key
initiatives will translate into a significant contri-
butiontoGDP.Itisjustamatteroftime.Indiais
truly poised for growth as a digital destiny.
The Indian Internet economy will be compara-
ble to many developed countries such as the US
and Japan and will have even larger impact on
the Indian nation in the near future. Once sim-
ply labeled as “web presence” or “technology,”
the Internet is on a journey to transform lives of
more than half a billion people, by bringing peo-
ple and businesses together to change society.
dubLi’s Leadership Perspectives and Key
Advantages in India
Consider this: DubLi is not tapping into a new
market;ecommercecompanieslikeAmazon.in,
13
indian inTErnET
ECONOMy WILL BE COMPARABLE TO
MANy dEvELOPEd COUNTRIES SUCh AS
ThE US ANd JAPAN.
mentioned earlier, smartphones are the most
influential driver of ecommerce in India, as
they are a staple of everyday life in almost every
corner of the world. More than 13% of all on-
line shopping transactions occur via mobile de-
vices today, and this number will surely expand
as the number of smartphone users is expected
to grow at a CAGR of 91% from 2012 through
2016, i.e. from 29 million to 382 million users.
This is a huge potential customer base to build
on. With DubLi’s mobile-friendly website, and
soon to be released mobile app, there are no
hurdles towards enjoying a simple and rich on-
line shopping experience.
There are a lot of challenges other ecommerce
companies’ face in India, which DubLi, thanks
to its unique positioning, does not have to ad-
dress. Consider product and market strategies
like product portfolios, competition in pricing,
warehousing, inventory, distribution, logistics,
etc. paired with high costs threatening already
wafer-thin operating margins. The above men-
tioned requirements will have an impact on the
existence of every other ecommerce compa-
ny in India. To showcase this in numbers: For
every 100 Indian Rupee spent online, Rs 35 is
spent on supporting services like warehousing,
payment gateways, and logistics, while delivery
costs account for another 8-10%, which results
in ecommerce players struggling with efficien-
cy and suffering profit margins. This is also one
of the key advantages DubLi has in the Indian
market which will accelerate shopping growth
and BA’s success at an immense speed. DubLi is
a facilitator of online retail.
India’s ecommerce B2C ecosystem is made
up of 70% online travel and ticketing includ-
ing booking of airline tickets, railway tickets
and hotel bookings while 25-30% account for
non-travel related online commerce. DubLi
covers the demand of the B2C online market
with its Travel portal but also fits perfectly into
India’s B2B e-commerce market, which far
exceeds Business to Consumer transactions.
DubLi’s Partner Program is especially designed
for companies and organizations of any size to
13

india’s ExpOnEnTially
GROWING ECOMMERCE INdUSTRy IS
ALSO AN EMPLOyMENT ANd/OR A dIRECT
SELLING BUSINESS OPPORTUNITy fOR
vARIOUS dEMOGRAPhIC GROUPS.
14
co-brand its global Cashback travel and shop-
ping ecommerce platform.
India’s growing ecommerce industry is also an
employment and/or a direct selling business
opportunity for various demographic groups.
The “Active Aspirers”, those up to 22 years of
age, are digital natives and avid users of social
networking sites and entertainment-related
content and seek career related-information on
the web. Even though most of them have limit-
ed disposable income, they like to shop online
and spend a lot of time searching the net to find
good deals and discounts.
The “Social Shoppers”, comprised of 25-55 year
olds, tend to use social forums and online chat
cessory brands and collections that are not
available within her local area. The Dub-
Li Shopping Mall is a leader in international
shopping and features exclusives stores that
ship worldwide. However, DubLi’s local Indi-
an Shopping Mall features the top Indian mer-
chants like Amazon.in, Flipkart, Snapdeal, Ja-
bong, eBay, LensKart, Homeshop 18, YepMe,
CBazaar and BOOKadda and several hundred
other popular merchants.
“Late Learners,” those over 55, use the Inter-
net to learn about online shopping. Although
not too tech-savvy, this group has high spend-
ing power and is beginning to embrace ecom-
merce. “Data Discoverers” accounting for more
than 50 million people, mostly use their mobile
rooms regularly and
haveasignificantshop-
ping power. They like
to shop for air travel
and holiday packages
and are on the lookout
formusicandotheren-
tertainment content.
DubLi’s Indian Mall includes many important
travel-related sites such as Expedia.co.in, Yatra.
com, Emirates, Etihad Airways, Qatar Airways,
MakeMyTrip and Priceline.
The emerging middle income segment, the
“Novel Networkers,” is dominated by females,
who use the Internet actively for shopping and
also as a medium to research fashion and ac-
phones for research
and to discover useful
data and information
online that could have
a practical and positive
impact on their lives.
Over 280 million us-
ers will dominate this
demographic segment by 2018. Together with
the Entertainment Enthusiasts, who will make
up 95 million users three years from now, they
are the most influential group to watch.
The last of the demographic segments are the
“Professional Pros,” who rely on the digital
world as their primary source of information,
with 70% of them being digitally influenced in
acTivE
aspirErs
sOcial
sHOppErs
EnTErTainMEnT
EnTHusiasTs
15
account through the eWallet or DubLi Prepaid
Debit MasterCard.
India’s Emerging Ecommerce Market
Provides Opportunities for Growth
According to Google, approx. 35 million peo-
ple are now buying everything from apparel
to electronics, cosmetics and furniture from
online stores, compared to 8 million online
shoppers in 2012. By 2016, the online shop-
per base is expected to grow considerably -- al-
most three times to 100 million. Although the
US still remains the largest ecommerce market
with an estimated sales volume of $206 billion
in 2016, the industry is growing at a far slower
pace (2014: $196 bn, 2015: approx. $201 bn).
laTE lEarnErs
prOFEssiOnal
prOs
INdIA’S E-COMMERCE B2C
ECOSySTEM IS MAdE UP Of
70% Of ONLINE TRAvEL ANd
TICKETING 70%
their product purchase cycle. Their interest in
online shopping is led by convenience, saving
time and effort. Approximately 15 million us-
ers will belong to this group by 2018. Efficiency
and productivity are the primary focus of this
sophisticated segment, for example using the
Internet to pay bills via mobile banking.
One of the biggest trouble spots for ecommerce
companies in India is the method of payment,
with Cash on Delivery (CoD) being most pop-
ular. While most ecommerce players are just
launching their eWallets, DubLi already has a
proven and established payment and transac-
tion system. Cashback earned on the DubLi
portal will be deposited to the DubLi Cash
Organizer and from there either to the bank
nOvEl
nETWOrKErs

16
Google has also estimated Indian ecommerce
to surpass $30 billion by 2020, from only $6
billion today. These figures are projected on the
estimation that the Indian retail market would
have a size of $1 trillion by 2020 and a 3-4%
ecommerce market share in online retail.
Online jewelry sales in 2013, for example,
amounted to only $0.08 billion, that is 0.2%
of all offline sales worth $44.92 billion. Of-
fline fashion and footwear in the same period
reached $42 billion, while its counterpart in
online sales made up only 1% of all sales or $0.5
billion.
Accordingtoa2011publishedReportbyAven-
dus Capital, a leading Indian Investment Bank
specializing in digital media and the technolo-
gy sector, the most important equation, which
indicates the total sales dollar value of the In-
dian ecommerce market will be the following:
In 2016 the estimated number of Internet us-
ers will be around 400 million. The percentages
of Internet users who visit ecommerce sites are
approximately 60%. These numbers multiplied
by the percentage of visitors who buy at an es-
timated conversion rate of 2.9% in 2016 and
multiplied by 1.7 orders per buyer per month
gives the number of orders per month, which is
expected to be 12 million in 2016. The number
of orders per month multiplied by an average
order value of $60 in 2016 (in 2013 it was $31
and in 2012, $18), gives an annualized gross
merchandise volume (GMV) of $8.5 billion in
2016 (2013: $2 billion).
The significant jump in average order volume
is due to a penetration of new categories like
jewelry, baby care, home décor etc., which have
been traditionally influenced by women deci-
sion makers. Another factor for increased or-
der value is the fact that the users are becoming
more comfortable buying higher priced items
online than 2-3 years ago.
In December 2012, tech giant Google initiated
the Great Online Shopping Festival (GOSF),
India’s own version of “Cyber Monday.” The
Monday after Thanksgiving has not only be-
17
accOrding TO gOOglE,
ABOUT 35 MILLION PEOPLE ARE NOW
BUyING EvERyThING fROM APPAREL
TO ELECTRONICS TO COSMETICS ANd
fURNITURE fROM ONLINE STORES,
COMPAREd TO 8 MILLION ONLINE
ShOPPERS IN 2012.

18
THE signiFicanT juMp
IN AvERAGE ORdER vOLUME WAS dUE TO
ThE PENETRATION Of NEW CATEGORIES
LIKE JEWELRy, BABy CARE, hOME déCOR
ETC., WhICh hAvE BEEN TRAdITIONALLy
INfLUENCEd By WOMEN dECISION MAKERS.
19
come the most important online shopping
day in the United States, but in India as well.
Taking the concept of Cyber Monday to India’s
ecommerce landscape created an industry wide
initiative that attempted to boost online shop-
ping in India and to offer users special deals and
discounts on lifestyle, electronics, books and
media, home and kitchen, groceries, mobile
apps, automobiles, and real estate that they can
find on the web on a single day among major
online players in the country.
Basically, the most important key driver of
ecommerce business in India are the increasing
broadband Internet (technology innovations),
the rising standards of living and a growing,
upwardly mobile middle class with high dis-
posable incomes (economic conditions), busy
lifestyles, urban traffic congestion and lack of
time for offline shopping, (consumer behavior)
as well as the huge, young consuming class (de-
mographic changes). The Millennials, the early
evangelists of the Internet in India, will become
older and continue to be active online, having
more income and will transact more online in
three years from now. Inevitably this will lead
to the next wave of ecommerce growth and is
expected to give a momentous rise for DubLi’s
direct selling business opportunity.
dubLi Brings Best Practices to the Indian
direct Selling Industry
DubLi promotes the highest standards in busi-
ness and brings best practices to the Indian di-
rect selling market. This is immensely import-
ant as a lack of regulation within the direct
selling industry (aka network marketing indus-
try) in India until recently has been a breeding
ground for fraudulent companies and Ponzi
schemes, and they still exist in a pretty large
numbers in the country today. Besides the lack
of regulatory clarity, the major driver for illegal
pyramid companies is the fact that modern di-

20
rect selling actually proliferated in the mid-90s
post economic reforms, when the country en-
couraged foreign direct investment and devel-
oped the service sector. Today, the major players
in the Indian direct selling industry sell mainly
products related to wellness, personal care, home-
ware and household durables. The consumer base
ismostlyfemale,whichisindicatedfromthefact
that cosmetics have been found to be the second
most popular product category capturing a 30%
market share, right behind wellness products,
which consumers preferred the most (34%).
DubLi’s business, with its global shopping mall
and travel portal as well as attractive Cashback
with every purchase is practically determined
to take off, driven by a real existing customer
market with no need to change existing con-
sumer’s habits, everyday behavior and beliefs or
persuading them to buy a specific product.
The era of new technology in the form of
smartphones, tablets and touchscreens, backed
by an expanding Internet penetration and in-
formation available on the World Wide Web
has given nearly all direct selling companies
challenges in terms of keeping and acquiring a
loyal customer base and developing an interest-
ing and unique product and service portfolio.
Digital technologies have reshaped retail and
the way consumers search for products, ser-
vices and best deals. In order to be able to hold
product exclusiveness , traditional direct selling
corporations are forced to invent new products
every year as the retail market is swept by all
the product trends (e.g. special creams, super-
food juices, energy drinks, household durables)
at much more competitive prices, which were
once a “monopoly” domain of network mar-
dUBLI PROMOTES HigHEsT sTandards in BusinEss
ANd EThICAL TRAdING ANd BRINGS BEST PRACTICES
TO ThE INdIAN dIRECT SELLING MARKET.
21
keting companies. Because of the substantial
cost involved in product or service develop-
ment, traditional direct selling companies face
thin margins as the result of a discount society,
but are still rather high-priced than similar or
same products on the retail market.
DubLi is unlike any other network marketing
company. DubLi’s ecommerce platform is the
place where “things are happening anyway;”
customers shop 24/7 and look for the best deal
and savings. There is no need for market, cus-
tomers and competitive analysis or designing
innovative, cost-effective products, and devel-
oping sophisticated marketing tools, like other
traditional network companies need to do in
order to sustain.
Moreover, due to the facilitating nature of its
business, DubLi can focus on customer service
and BA support, career plans and education,
empowering individuals to improve their in-
come and quality of life. DubLi’s ecommerce
platform is perfectly adapted to the needs of
the new technology and customer’s demands.
The direct selling industry is a form of mi-
croenterprise that allows an improvement of
one’s economic status through hard work and
free enterprise, stimulating individual cre-
ativity and personal responsibility by being a
self-employed distributor. DubLi provides the
entrepreneurial opportunity to each individu-
al regardless of his or her social and financial
status. In many emerging economies, like India,
self-employment in the network marketing in-
dustry is a lucrative career opportunity due to
very low start-up costs, especially for women.
Women are the real engines on a global scale

22
E-commerce revenue growth
in India in bn USD
as well as the Millennials or the Generation Y
—over 600 million—will be the main focus for
(online) retailers in India.
The long-term winners in the network mar-
keting industry will be the ones who use the
existing infrastructure and don’t need to enter
the low price arena, like DubLi. Since the glob-
al recession in 2009, consumers spend much
less on themselves, since their personal balance
sheets decimated as their retirement plans and
real estate have lost much of their value. Com-
bined with high unemployment until today,
retailing (and, of course, also online retail) has
gone through major changes. Savings and spe-
cial deals are “the new normal,” and businesses
who do not respond to this new reality, will be
rendered obsolete.
The way consumers shop, where they shop and
when they shop has entirely changed the re-
tailing landscape. Moreover, the Internet has
provided transparency, information and
options that enable consumers to shift
demand rapidly to retailers and brands
that they prefer. DubLi has recognized
those transformations and trends, and
has acquired the brands, resources and
value proposition to be positioned effec-
tively in the global ecommerce market.
of the network marketing industry, making up
the majority of all direct sellers. DubLi makes it
possible for women to have it all – a family and a
career – making her a customer at the same time.
The Big Picture
Ecommerce is one of the fastest growing sectors
in India today. Ecommerce in India is likely to
reach $6 billion in revenues by 2015, a 70% in-
creasefromayearago.TheDirectSellingIndus-
try in India is growing at a robust rate of 20%
per year. During 2011-2012 around 80% of the
direct selling companies grew at double-digit
rates. In comparison, in the US the direct retail
sales grew 5.9% in 2012. This year, the network
marketing industry is estimated to reach ap-
proximately $2 billion.
By 2020, it is expected that 325 million
people in India will reach working age,
among the largest in the world. During
the same time period the rest of the de-
veloped world will be faced with an
aging population. A welcoming
market, a huge popu-
lation with high dis-
posable income and a
labor force of billions
hungry for opportunity
ThesemajorfactorswillincreaseDubLi’smagni-
tude in the in the e-tailing space in India as well.
Asia’snextsuperpowerispoisedforanexploding
growthinthenext3to5years,andDubLiisper-
fectly positioned as a facilitator of ecommerce to
take advantage of its mammoth potential today.
The hybrid business strategy (B2C and B2B) of
DubLi ensures full ecommerce market coverage,
a clear and sustainable competitive advantage
to adapt to environmental changes and to build
customer loyalty now and in the future.
23
ThE INTERNET hAS PROvIdEd
TransparEncy,
INfORMATION ANd OPTIONS ThAT
ENABLE CONSUMERS TO ShIfT dEMANd
RAPIdLy TO RETAILERS ANd BRANdS
ThAT ThEy PREfER.

24
InearlyApril,DubLiNetworklaunchedalandingpageprogram
availabletoallBusinessAssociates. Landingpagesarethemosteffective
andefficientmarketingsystemforbuildingandexpandingyourbusiness.
ThenewDRC24systemwascreatedexclusivelyforDubLiNetwork.
Thisnewsystemwillmakeyourrecruitingeffortsmuchsimpler. Landing
pagesareafocusedandcustomizedsalespitch,specificallydesignedto
encourageyourvisitorstotakeanimmediateactionwhilehavingtheability
toincreaseyourconversionratessignificantly.
24 25
FEATURES •InsideDubLiFEATURES •InsideDubLi
25

26
homepage. Land-
ing pages allow you to
track and report your suc-
cess on a real-time basis guiding
you to use your time and resources more
efficiently. The accuracy of reporting is greatly
enhanced by using multiple landing pages by
virtue of the fact that you have no competing
information on the page.
Whensomeonelandsonahomepage,theyhaveso
many potential pathways that it’s easy to lose track
ofthemwhentheywanderofftopic. Ifyouhaveto
mentioneachpromotiononyourhomepageitwill
getmessyquickly.Byusingalandingpage,youcan
dedicatetheentirepagetoasinglepurpose.
WhyYou Should
Use Landing
Pages?
Online marketing that uses landing
pages typically sees a conversion
rate improvement of at least 25%. How do
landing pages do this?
One of the most critical aspects of this conver-
sion marketing technique is message matching.
Maintainingmessagemomentumiseasierwhen
you are not directing your visitors to the home-
page where they might not be able to find their
area of interest but rather are directed exactly to
where you want them to be and to where they
are most likely to act.
Testing multiple versions of a separate landing
page is much simpler than trying to change a
26 2727
Grow your business faster which
translates into greater earnings
for you!
The DRC247 system will allow you to grow
your downline faster, enhance your customer
base and, ultimately, generate more earnings.
With the exclusive DRC247 team building
system, you will maximize your career path.
Take advantage of the tools to generate high-
er incomes than you
everdreamedpossible.
The system is available with a
FREE 7-day Trial Version for you
to experience! You will be amazed at
your success rate!
Get immediate access to the Premium
Package with one of these options:
6 Months: €97 - $130
12 Months: €147 - $196
24 Months: €197 - $263
(Prices are displayed in Euros and will be con-
verted to US$ based on the daily currency ex-
change rate. This package is not commissionable
in the DubLi Network Compensation Plan.)
27
ThE NEW LANdING PAGE PROGRAM IS AN
all-EncOMpassing SySTEM
ThAT ALLOWS BUSINESS ASSOCIATES TO
SENd LANdING PAGE LINKS TO POTENTIAL
PROSPECTS ANd ThEN PROvIdES A fULL
fOLLOW-UP SySTEM.

What is included in the Landing
Page package?
The new landing page program is an all-encom-
passing system that allows Business Associates
to send landing page links to potential pros-
pects and then provides a full follow-up sys-
tem, online videos, presentations and a variety
of valuable resources to help track, maintain
and manage contacts and prospects. There are
a variety of landing page options for to choose
from depending on the prospect, prior interac-
tion and communication and the prospects lev-
el of interest. The system has automated emails
built in as well as ongoing webinars that allow
Business Associates to track how much time a
prospect spends in your personal system.
With an account, you are now able to send all
your contacts a variety of capture pages that do
all the talking for you. Once a landing page has
been sent to a prospect, the system itself takes
over. Interested parties are contacted with
automated emails, created by DubLi, and are
assisted with pre-recorded multimedia presen-
tations. This proven system has been shown
to increase Network registration rates by 50%
from cold calling while saving up to 60% of a
Business Associates time in the process.
Several personalized landing pages are avail-
able for your use. Just direct your marketing
effortstooneoftheseexclusivepages.Assoon
as a prospect enters their contact details, they
will be forwarded to an online presentation
while, simultaneously, their contact details
will be stored in your contact management
28
29
system and marked with the corresponding
status. Furthermore, you will be notified via
email about every new prospect who regis-
ters on one of your landing pages. In addi-
tion, you can share your landing page links
on social media platforms and thus attract
new customers with a simple click of your
landing page button.
Professional webinar recordings, hosted
by DubLi Network Leaders are integrated
into the automated webinar system. You can
play the webinars to your audience over and
over again as if it were a live webinar. The
best part is that at the end of the webinar
your prospect will only see your DubLi Net-
work sign up page and can take immediate
action. In addition, the prospect will only see
your contact details if they should still have
any questions, 100% personalized for our
valued Business Associates.
The system is a professional administration and
management of tool that saves the Business As-
sociate not only valuable time but also ensures
that no contact is forgotten. The contact man-
agement area allows you to keep an overview
of your prospects, guests and any other contact
that has visited your page. You can always re-
view your prospect status, personal notes you
have entered and the automatic correspon-
dence history so you can always keep track of
how your discussions have progressed and what
information has been exchanged with each in-
dividual prospect. The landing pages employ
responsive web design so you can view your ac-
count from any smartphone, tablet or comput-
er whether you are on-the-go or at home.
29

30
AMONG OThER TOOLS, yOU CAN EASILy
ManagE yOur lEads
ANd TRAffIC By INdIvIdUAL LANdING
PAGE TEMPLATE, TRAffIC SOURCES
ANd BANNERS ANd ThERE ARE MANy
TIPS ANd TRICKS AvAILABLE.
prospects are periodically contacted with ready-
made emails. The aim of this always is to encour-
age the prospect to call you, attend an online pre-
sentation, webinar or an informational meeting.
Statistics show this measure converts up to 10%
more prospects into active Business Associates.
As a special feature to the online presentations
you can see how long a party has viewed the pre-
sentation, which is not possible for a DVD or a
YouTube video. So you can immediately better
assess the quality and interest of your prospects.
Among other tools, you can easily manage your
leads and traffic by individual landing page
template, traffic sources and banners and there
are many tips and tricks available. There are
tools available to help
generate and monitor
tracking of your leads
and traffic.
Using the system is
quite easy. However,
should you require as-
sistance in using the
new system, online
education is available
from the moment you
first login to your account. Advertising banners
and materials are already available for your use as
soon as you login. There are a several variations
of banners available for your selection. Expand
your reach with just one click and embed the
banner on any site. You can easily program the
system to notify you automatically when a new
prospect has entered one of your personal land-
ing pages and started viewing online presenta-
tion.
Thesystemcomesfullyequippedwithacall-back
system which notifies you via email of requested
call-back and also allows you to schedule thecall-
back. You preselect the possible call-back times
so that the prospect can only choose from time
slots that are most convenient for you.
Please go to your back office or directly to
www.drc24seven.com
and SIGN UP TODAY!
You will be notified automatically whenever a
new prospect registers on your personal landing
page or has started watching the online presenta-
tion. You will also be notified once a prospect has
watched at least 90% of the online presentation.
This way, you will immediately recognize your
“hot” candidates.
Alwayskeepaseamlessoverviewofyourcontacts,
prospects, guests and partners – even when you
are recruiting at lightning speed. Those who have
immediate access to their important prospect
information win them over at just the right mo-
ment of interest.
Your prospect status, personalized notes and
automatic correspon-
dence history show
you instantly which
information you have
already shared with
your prospect – even
after an extended peri-
od of time.
The system includes
a Time Management
tool that reminds you
automatically to contact someone at a date in the
future. In addition, the calendar allows you to
store dates based on how you assess the serious-
ness of the prospect in order to maximize your
recruiting time. A prospect is on vacation and
wants to be called again in 14 days? No problem!
The appointments reminder automatically in-
forms you of this contacts related appointment.
Furthermore,theappointmentmanagementtool
saves the prospect in a way that allows you to as-
sesstheirindividuallevelofinterest.Thisway,you
avoid wasting precious hours.
The automated email follow-up system allows
youtomovetheprospecttonextstageinthesales
processtoacall withyou or to visitan onlinepre-
sentation. The emails have been customized with
our Business Associates and the DubLi Network
business in mind so your prospect will feel that
the email was written directly for them. The sys-
tem also allows you to customize your targeting
with various filters. The follow-up system is like
your own virtual personal secretary. Undecided
31
AdMINISTRATION
Of CONTACTS
AdMINISTRATION
Of APPOINTMENTS
MULTILINGUAL
ONLINE EdUCATION
MESSAGING
ONLINE
PRESENTATION
ONLINE WEBINARS
WIdE vARIETy Of
AdvERTISING TOOLS
PERSONALIzEd
LANdING PAGES
LEAdS ANd TRAffIC
fOLLOW-UP SySTEM
CALL-BACK SySTEM
12exclusive
marketingtools

W
e are thrilled to announce that dubLi Network will host, what is sure to be, its
mostepiceventeverfromSeptember 18-20 at Atlantis,The Palm,Dubai.
This event will be unlike any other event in dubLi’s history-and will showcase ThE Opportunities
of the century! We hope you will join us for three powerful days of networking, information and
lots of fun! Management has already begun preparing for this event which will include numerous
strategic developments to help you build and grow your organizations worldwide, history-making
news and information that will change the face of Cashback shopping around the globe and
significant training and knowledge base concepts that will undoubtedly knock your socks off.

We expect tickets to sell out fast, so get your tickets now on
Dates: September 18-20
Venue:Atlantis,The Palm
Price: $395
Ticket includes:
• 3x all-day access to the event
to hear all of the ground breaking announcements
• 3x Lunch buffet & 6x Coffee Breaks
• free Merchandise Gift
• Raffle Ticket – good for amazing prizes!
• World Class Network Marketing Training from Industry Leading Legend
http://events.dublinetwork.com

36
InsideDubLi•CAREERS
Success Profile
JARvISChO
AGE: 40
RANK: SALES dIRECTOR
COUNTRy Of RESIdENCE: JAPAN
“The great thing about network marketing is meeting great
minds; networking with people that have same passion in life.”
36
Describe yourself in 3 sentences.
I have dedicated all my energy to serving peo-
ple, creating value and building team of people
who have big dreams. I believe all people have
dreams and goals in their lives but taking ac-
tion and working together, collaboration and
caring for one another on a human level are the
keys to success. I want people to feel they are
special and have leader to guide them towards
a direction that create happiness in their lives;
as a business coach and entrepreneur. I want to
make people realized their inner strength, em-
power themselves and make them create Virtu-
al Values to Serve others.
Your favorite shopping area at DubLi:
My favorite shopping area with DubLi is the
travel portal. I travel a lot and having Hotels.
com and Expedia provide great savings for me.
How long have you been in network mar-
keting/direct selling and what made you
come into this industry?
I have been Network Marketing for more than
10 years, not only as a distributor but also as
a business consultant. The great thing about
network marketing is meeting great minds;
networking with people that have same pas-
sion in life. In order to best attract the right
people into the business, your self-image,
mindset and branding is crucial. This indus-
try is all about leadership. My thinking on
leadership is not to tell people what to do or
follow but rather to guide and direct people
towards the same goal and then guide them
through the process.
How did you hear about DubLi? What
made the DubLi Network opportunity
so appealing to you?
37
CAREERS •InsideDubLi
37

38
I heard about DubLi from my good friend, Jerry
Chenandwedecidedwewantedtoworktogeth-
er to change people’s lives. Moreover, with our
strength and relationships in Asia, we are deter-
mined to open to countries such as Japan, Hong
Kong, Taiwan, Singapore and China, etc in the
future. My vision is to have this great business
opportunity throughout Asia. I see the great vi-
sion to have a Japan Mall open soon. I am
determined to have the people not
only in JAPAN but also through-
outAsiaenjoy this great business
model of Cashback!
WhichpartsoftheDub-
Li Network business
do you think have the
potential for the most
growth in the future?
Why?
TheDubLiNetworkbusi-
ness is not like most tra-
ditional network market-
ing businesses. If we think
about the business model, we
are focusing to create more val-
ue and Cashback to the custom-
er. DubLi Network creates a way
for individual to start a business
and is great “Messenger” and
“Leader” for individuals
who want to start
their own
business. Starting a business is not hard but
we must treat this business as a Million Dol-
lar Business, take care of it and treat it as any
REAL BUSINESS. During this growth phase
of DubLi, we have the opportunity to become
a driver of our lives to expand into new mar-
kets, creating new shopping malls, customers,
Business Associates in different countries.
How has the DubLi Net-
work business opportunity
empowered you? What
milestones have you
reached in your Dub-
Li Network career
so far and what are
the next milestones
you are going for?
The DubLi business
has empowered me to
become a great lead-
er and to care for and
guide others. This busi-
ness is all about leader-
ship,takingactiontoserve
others. Servingpeopleisnot
becoming their support center
but serving others to realize they,
too,canalsobecomegreatleaders.
Thus far, I am Sales Director with
DubLi Network and I want to
create more SD’s in the business,
showing them the blue-
39
print for success. Through this process I am de-
termined to meet the requirements for DubLi
to OPEN A JAPAN Local Mall within 2015,
creating additional value in the Japanese mar-
ket!
How do you handle/manage your
DubLi business on a day-to-day-basis?
Each day I encourage my team to read and un-
derstand the core values of the DubLi Network
business. The core value is not to become a
sales person as we giving away great saving and
Cashback to the customer. All consumers love
to shop, travel and get more Cashback. As a
Leader, I want people to understand the core
value and essence of the DubLi business. As a
messenger, I create webinars, offline meetings
and events to spread the word about DubLi’s
Cashback business.
What drives you and how do you moti-
vate your team?
I coach and teach my team that they are spe-
cial and that they are responsible for their own
destiny. Coaching people to realize they live in
borderless society and anything they can per-
ceive they can achieve. Motivation within the
mind is better than teaching people how to do
something. In each of the webinars I host there
is only one message I want people to know:
“YES!! I CAN DO THIS!!” giving them the
confidencetopursuetheirdreams.Itrytomoti-
3939

40
40
vate people that they are special, anything they
do in life they can Succeed with the RIGHT
PEOPLE and the RIGHT BUSINESS, and
the Business is the DubLi Cashback business.
Who has been your greatest mentor in
your professional life? Why?
My greatest mentor is my father and my own
life experiences. I am a people person and ac-
tion taker and truly believe life is all about expe-
riences. Through the process of life experiences
people gain the knowledge and wisdom to mas-
ter their future experiences. Do not be afraid to
take action, break away from your comfort zone
and create value for other people. Through the
process you will gain additional life experiences
and become your own life mentor and coach.
41
41
How important are personal values in
life and business? To which ones do you
hold onto and why? Describe how you
lead by example.
Trust is the key to success to any business. When
youcantrustpeople,youcanfulfillyourworkand
goals. Once you have trust with other people you
can create a great people business and leadership
within the business. Trusting people and giving
them responsibility to fulfill a task and a job well
done is the basic principal of building trust.
What do you do to celebrate new
achievements or successful days?
I celebrate my success with family and friends.
In any business success is not only your own
success but also shared with a great team and
business partners.
When you look out 5 years into the
future where do you see yourself and
your DubLi Network business?
I see myself leading people and sharing the
life experiences I’ve had with a massive amount
of people not only in Asian but also around the
globe. I want to share my experiences on how
I created different shopping malls in Asia and
globally, starting new projects and developing
a great shopping and saving environment with-
in the Asian market. I am very determined to
OPEN NEW Local Malls especially the first
Asian market, JAPAN! This will be my first
milestone in my DubLi Business.

42
42
“Success cannot be defined
without failures.”
42
AGE: 32
RANK: SALES dIRECTOR, fOUNdING MEMBER dUBLI NETWORK INdIA
COUNTRy Of RESIdENCE: INdIA
Success Profile
SARfARAzSAyEd
43
Iampassionateandcourageousaboutmywork.
I have a strong mindset and set of self-beliefs.
I try to always stay focused, steady and consis-
tent in my personal and business career. I like
to meet different people and new cultures and
learn from them.
My favorite area at DubLi.com is the Shopping
Mall. My favorite store is www.flipkart.com.
How long have you been in network mar-
keting/direct selling and what made you
come into this industry?
I have been business minded since childhood. I
am from rural area in India, where we used fly
kites for fun. I would build my own kites and
sell them in an MLM structure, even before
I was aware of network marketing. In a more
formal sense, I started my network marketing
career in 1998, as a freshman with Amway. To
date, throughout my journey, I have been in-
volved with many products and ecommerce-re-
lated companies both over the short and long
term. The knowledge I gained, both good and
bad, has positioned me perfectly for a strong
contributor to network and digital marketing.
My past has guided me to making the right de-
cision and choosing the right company today.
I first learned of DubLi from an old business
partner. The day I heard about it, I did some re-
search about DubLi and found that this is the
company in the midst of an ecommerce revo-
lution. With a technical background, I found
it very easy to work this business. The DubLi
platform, where we help online consumers save
money on their daily expenditures without
changing their habits, just makes sense.
Which parts of the DubLi Network
business do you think have the potential
for the most growth in the future? Why?
The DubLi Partner Program has the most po-
tential and has a good future. The Partner Pro-
gram allows for-profit and non-profit organi-
zations to generate revenue without any extra
infrastructure or overhead costs. A Partner can
43

44
InsideDubLi•CAREERSInsideDubLi•CAREERS
use their existing resources to create revenue
and enhance their brand within their own mar-
ket. In other words, the Partner Program is a
simple and smart way to increase business and
brand image within the Partners market with a
minimum amount of effort and time. The Part-
ner Program provides a large scale business op-
portunity in a professional manner.
HowhastheDubLiNetworkbusinessop-
portunity empowered you? What mile-
stones have you reached in your DubLi
Network career so far and what are the
next milestones you are going for?
Throughout my networking journey, I have
struggled to find the right platform to showcase
my personal values such as self-belief, passion,
courage, inclusiveness and consistency. Dub-
Li has empowered me to define and showcase
these values to a global audience. This is my
greatest win. Using my core values, I have been
successful in building an optimistic and dedi-
cated team in India and abroad. As a result, I
have found financial freedom and the power of
internal leadership skills.
My life principles are my values. As a result, I
have been successful in reaching “Sales Direc-
tor” and the “Founding Member of DubLi
Network India” recognition during 2014.
Moving forward I aim to teach and train my
DubLi team, which I call my family, similar
values so that they, too, can mirror my success
in their DubLi career which, in turn, helps me
and my whole DubLi family to achieve all the
wonderful benefits and recognition provided
by having a DubLi business.
I chose DubLi as an online digital franchise
business system and I have an IT and ecom-
merce background. I prefer to handle my
DubLi business in a simple and smart manner.
Typically, I use free online marketing tools and
techniques to recruit like-minded business
people into my organization. Once I receive an
initial response, I use telephonic prospecting to
further engage my leads. I don’t consider my-
self either full-time or part-time in my DubLi
business, but rather it’s all-time, because I am
connected all the time via online tools and sys-
tem. These tool and systems make my life easier
and comfortable within my DubLi Network
business on a day-to-day-basis.
vate your team?
Again, my personal values are the key drivers
in my life and in business. I would like to du-
plicate similar values within my team. I try to
keep my team motivated by demonstrating
the right vision and long-term business focus.
I support them by providing insightful knowl-
edge and education about the DubLi business
model and help them to design their success
goals, per their individual needs. I teach them
about how to maximize their investment in the
45
CAREERS •InsideDubLiCAREERS •InsideDubLi
easiest way. I encourage both moral and mental
strength. I help them direct their future based
on their own goals and milestones. I believe in
80% relationship and 20% business.
My greatest mentor in my personal and profes-
sional life is our main creator “Allah” and his
principles of peace. Secondly is my family. With-
out the grace of Allah and the support of my
family it would not have been possible reach the
level of success I have reached today in both my
professional and network career. My main men-
tors for DubLi success are Mr. Thomas Schmitz,
Mr. Manmohan Singh Talwar and, my sponsor,
Mr. Sunil Pant. They have guided me each step
of the way in my DubLi business development.
I learn a lot from them; get great guidance and
needful support from all of them.

46
47
lead by example.
As mentioned, my personal values are very im-
portant in both life and business. Values define
attitudes and act as behavioral anchors of each
person. Audiences always trust and believe
based on the individual values of a person.
One of the most important values that I hold
onto always is belief in self and consistency. In
my DubLi career I am always consistent with
my business development. In an uncertain
business environment, I keep myself and my
beliefs focused on my goals and objectives.
This helps my personal branding within the
market and has helped me to reach the success
I have achieved today and to build excellent
team. This has also helped me to earn more re-
spect from my team and DubLi management.
Whenever I am happy or achieve success, I al-
ways first remember almighty “Allah” and my
family. Secondly, I share my gratitude with
my mentors and the team who helped me to
achieve success whether directly or indirectly.
I celebrate my success peacefully. I like to de-
vote my time to my family and team. I enjoy
healthy food parties and believe strongly in
donating time to help local charities.
When you look out 5 years into the fu-
ture where do you see yourself and your
DubLi Network business?
I want to see myself as a brand ambassador and
an example for my personal values to the whole
world. I want to be a successful creator for my
whole team. I’d like to see every one of my team
members earning a minimum of $1000 per
month through their DubLi business. I want to
convert my 5 years in to my team members 5
years. Obviously, if my team is successful that
means that I, too, have been successful in all as-
pects of my DubLi business.

48
Success Profile
KRISTIANhOENICKE
AGE: 47
RANK: vICE PRESIdENT
COUNTRy Of RESIdENCE: USA
“Thereareseveralthingsmygreatestmentorsallhaveincommon;
integrity, personal responsibility, high personal productivity,
tenacity, the perpetual student and last, but definitely not least,
my favorite mentors are all big-time rule breakers!”
48
4949
able to anyone (job), or not being in direct con-
trol of my own financial results. I saw success-
ful network marketers in my community living
amazing lives full of financial and time freedom
and I knew I could write my own ticket with
this kind of a model.
I don’t recall how I first heard about DubLi but
I remember it was years ago. At the time, I had
been away from network marketing for awhile,
and wasn’t at a place in my life where it made
sense for me to even consider. When I saw what
DubLi had grown into by the summer of 2014, I
could no longer resist. As I began to understand
DubLi’s business model, I knew I’d never seen
anything like it in all of network marketing and
knew that this was something I could fully get
behind. I had to get started and go BIG!
I had a job once, when I was a teenager. Ever
since then I’ve been a serial entrepreneur, run-
ning everything from a publishing company
to an internet startup to a lawn maintenance
business and many others. Although easily
distracted by reptiles of any kind, I am known
by my peers to be a hard working, committed
family man. I live in Florida with my beautiful
wife Kristin and our sons Kole & Karter.
I LOVE the Travel Portal! Since becoming V.I.P.
customerswithDubLi,weuseitregularlyandhave
receivedhundredsofdollarsinCashbackalready!
How long have you been in network
marketing/direct selling and what
made you come into this industry?
I started with my first Network marketing
company back in 1999 and quickly fell in love
with the model. I didn’t enjoy being account-

50
I see that, in most parts of the world, consum-
ers are only vaguely aware that “Cashback” even
exists. I’m excited to help build an army to take
this message all over the world. In my short ex-
perience with DubLi, the message has proven
to be appealing to people from all walks of life
which is reflected in the growth of my team.
HowhastheDubLiNetworkbusinessop-
portunity empowered you? What mile-
stones have you reached in your DubLi
Network career so far and what are the
next milestones you are going for?
Upon taking my first serious look at DubLi
in August 2014, I was deeply inspired by Mi-
chael Hansen and his vision for the future. I
felt strongly, at the time, that this (my DubLi
business and DubLi in general) was going to
be monstrous and fast. I was so compelled by
what I saw that I talked with my family and we
agreed it would be good for me to do a “90 Day
Push”. Basically, this meant that I’d gotten per-
mission from my wife and sons to totally obsess
51
about DubLi and build as much and as fast as I
could in 90 days to launched my business really
well. As it turns out, the DubLi opportunity
was similarly compelling to many of my old
friends... and a bunch of us then put our heads’
down and worked like never before.
With my team’s quick and massive action, I
was able to achieve the rank of Vice President
in 27 days but, even then, things were still just
getting started! Within three months of begin-
ning, I noticed that we were having multiple
$10,000+ income days with DubLi. I earned
more money with DubLi my first three months
than I’ve ever earned... or even dreamed of
earning, anywhere else. In October 2014 I was
able to realize one of my childhood dreams by
purchasing a Porsche 911 Cabrio. There’s no
way I would have been able to do this (pay cash
for a $100k+ car) without DubLi.
By the end of 2014, we had cleared over $1M
in personal income, most of which came from
DubLi! This year, I’m confident we will clear
at least double that amount.
BecauseDubLihandlesthebusinessallIhaveto
do is the marketing. In my day-to-day business
I leverage video for my marketing, and then, as
the team grows, I continue to leverage video in
the building of my team. This approach allows
me to consistently produce significant results
which inspires my team to work that much
harder. My family and I enjoy significant flex-
ibility, time freedom, and mobility thanks to
DubLi and our strategic approach.
vate your team?
My family, friends, and teammates drive me. I
LOVE seeing initial little successes being cele-
brated by our team. Those “little” successes are
the stepping stones to so many greater things!
I motivate my team primarily by “leading from
the front.”

There are many amazing people who I’ve looked
up to, modeled myself after and then followed in
mycareerandinlife. It’ssohardtopickjustone!
I can say, though, that there are several things my
greatest mentors all have in common; integrity,
personal responsibility, high personal productiv-
ity, tenacity, the perpetual student and last, but
definitely not least, my favorite mentors are all
big-time rule breakers!
lead by example.
These are critically important. I strive to lead by
demonstrating integrity, tenacity, and personal
responsibility, to name a few. In a world where
it’s common for people NOT to do what they
said they were going to do (lack of integrity),
where people shy away from adversity and quit
(lack of tenacity) and where people are quick
to blame others for what is going wrong in
their own life (lack of personal responsibility),
I believe that deliberately choosing to work on
these things every day has a positive impact on
my family, team, and community.
I love traveling with my family so we have
done a lot of that the past couple of years.
We celebrated my initial “90 day push” with
DubLi by going on a Disney Cruise through
the Caribbean and have enjoyed several other
trips since!
I see a huge network all over the world and
our collective effort resulting in tens of mil-
lions of customers all enjoying large Cashback
with DubLi! In the short time I’ve gotten to
know Michael Hansen, CEO of DubLi, I’ve
seen him display significant strength of pur-
pose. His vision has stretched the limits of
what I imagined possible and with this vehicle
(DubLi), my team and I have already accom-
plished things that I think most of us never
even ever dream about doing. The future looks
BRIGHT :)
52
53

54
Success Profile
TIMOThyONG
AGE: 56
RANK: SALES dIRECTOR
COUNTRy Of RESIdENCE: SINGAPORE
“I think the Partner Program has the greatest potential for
growth in the future. The concept is unique and offers a great
opportunity to both business owners who are already in the
ecommerce game and also to those who are not.”
55
55

My DISC profile is compliance (C). I studied
engineering and I worked for 10 years as an en-
gineer. During those ten years I always thought
that I was not good in sales and marketing until
I caught the courage to walk out of my engi-
neering career and entered the insurance busi-
ness. After that I realized that I do actually have
sales and marketing talents within me.
At the moment I only use the travel portal for
my hotel and flight bookings.
How long have you been in network
marketing/direct selling and what
made you come into this industry?
I have been in networking marketing since 1997.
My first and still current company is a personal
care and nutritional supplements business. I like
the concept of leverage to enjoy passive residual
income. To date, I am still getting paid from my
original network marketing company.
It was Michael Alexander who introduced me
to DubLi. I like the DubLi Network opportu-
nity because I do not have to change people’s
shopping habits or manifest brand loyalty; the
merchants brands speak for themselves. The
DubLi Partner Program is very appealing to
me. I value the most popular brands that Dub-
Li is already partnered with as it doesn’t require
any additional effort to convince people about
the shopping opportunities.
56
57
I think the Partner Program has the greatest
potential for growth in the future. The con-
cept is unique and offers a great opportunity
to both business owners who are already in the
ecommerce game and also to those who are not.
The Partner Program provides great benefits to
those who do not even know how to get into
the game yet. DubLi offers them a turn-key
platform to get in the game without an initial
investments or much advanced knowledge.
How has the DubLi Network
business opportunity empowered
you? What milestones have you
reached in your DubLi Network
career so far and what are the
next milestones you are go-
ing for?
The DubLi Network
business opportunity
has enabled me to re-
cruit leaders from
within the network
marketing industry
and many of whom were not already in the in-
dustry and all are excited about the potential.
I achieved Sales Director within my first two
weeks and since then have been doing a lot of
ground work to help position DubLi to open
local malls in Singapore and Malaysia, without
losing my personal vision. My next milestones
will accelerate when some Asian countries have
local DubLi offices and local country malls.
DubLibusinessonaday-to-day-basis?
Most of the time I open my house to
present and train BAs on the DubLi
business. Occasionally, I rent seminar
rooms to host DubLi events to
recruit new BAs.

58
vate your team?
My vision regarding the future of ecommerce
drives me. I have focused on developing my
online technical training and conduct regular
business opportunity meetings.
I am a self-driven person and so I constantly
educate myself through internet seminars, in-
terviews, etc. to bring myself to achieve great-
er levels of professional development. I strive
to learn from the successful people I surround
myself within any business and I try to trans-
form these same ideas into simplified concepts
for use by my team.
lead by example.
My personal values in life and business are to
maintain a high level of integrity and to assist
people to achieve the same lifestyle for which
I yearn. For example, I do not play games with
money. The people around me are aware of my
values and, hence, they do not approach me
with just any opportunity. I am also a creator,
I develop and create ideas and system for my
team to learn and follow.
Whatdoyoudotocelebratenewachieve-
mentsorsuccessfuldays?
In the past I have been awarded free trips for
overseas convention conferences, holidays
and retreats for celebration of new achieve-
ments. With my DubLi success, I have already
thought and planned for what I want to own
and have.
With my connections in Singapore, Malaysia,
Thailand, China, Japan and India I believe the
next five years with my DubLi Network busi-
ness look promising.
59

This spring, DubLi launched a new, socially-fueled
newsletter communication for the U.S. market.
The “DubLi Social” will promote upcoming
sweepstakes and contests, highlight trending
blogs, promote top Cashback and deals as
well as encourage users to follow DubLi
on our social media platforms.We look
forward to engaging our U.S. mar-
ket with the latest trends, deals
and sweepstakes offerings.
SOCIAL
NEWSLETTER
60

62
Tips for
culTivaTing
We all know it’s not enough to just register new customers
whether they are Free, premium or v.i.p. a happy customer
is a good customer; one who shops, which means increased
commissions for you. are you the Business associate who is
satisfied with just registering new customers or do you want to
maximize your hard earned efforts?
cusTomers
happy
63
Wouldn’t it make sense to suggest to your
customers shopping tips, tools and ideas?
Of course it would!
Keep in mind, the key to success is market-
ing and, thus, shopping activity from your
customers requires constant communication.
You should always be putting new and fresh
ideas in their head. The “power of sugges-
tion” is a formidable effort that heeds results.
Smart suggestions encourage smart actions
and a smart action for a person who is an on-
line buyer and member of our incredible glob-
al ecommerce experience starts with YOUR
smart question.
“Dear Customer, before you met DubLi, you
were leaving valuable cash on the table every
time you shopped. Have you taken full advan-
tage of the power of ecommerce yet? Do you
not only remember to go to your DubLi site
when you buy on line BUT do you also PLAN
your future purchases so you can maximize
your household budget?
Q: Howdoyoucultivatehappycustomers?
A:Byhelpingthemshopmore!

64
In addition to just providing them with shop-
ping tips, you should encourage all your cus-
tomers to join DubLi’s Facebook page and
read the DubLi blog for ongoing ideas, infor-
mation and special offers. Facebook and the
DubLi blog are a great source for learning the-
latest deals from DubLi’s merchant partners.
Let’s have a look at some of the upcoming
shopping holidays to see how you might assist
your customers by this “power of suggestion”.
Father’sDay:Father’s Day gift typically in-
clude some combination of golf attire, ties or
tools.
Dazzle dear old dad with a new barbeque set
and the grill to match. Or, better yet, let’s help
him to retire some of those old shirts he won’t
abandon on his is own and take advantage of
the myriad of Father’s Day specials from Dub-
Li’s many apparel and shoe merchants. Is there
a certain scent that you’d like your old man to
adorn so he doesn’t smell of the backyard or
day old grease? Check out some of DubLi’s
perfumeries or department stores for a wide
variety of today’s most popular fragrances,
many of which earn a free gift with purchase.
If your man is a car aficionado, check out some
of DubLi’s merchants in the auto and motor-
cycle category.
Summer’s Almost Here. It’s never too
soon to start planning for your beach attire and
summer fun. DubLi hosts a variety of swimsuit
merchants and you can always check out some
of the department stores or home goods shop
for new beach towels. Planning those backyard
soirees this summer? New patio furniture de-
livered right to your door will give your patio a
new, fresh look… one that you’ll enjoy all sum-
mer long. Let’s not forget the sunscreen! Dub-
Li hosts a wide selection of pharmacies, conve-
nience and drug stores that are sure to provide
you with all the cover you need for the beach.
Summer is always a big wedding and party sea-
son, so make sure you check out the latest de-
signer fashions for all your party-going needs.
From dresses and gowns to jewelry, shoes and
handbags, you are always sure to find what you
need shopping through DubLi.com.
Back-to-School - it seems that every year the
back-to-school shopping season gets earlier and
earlier. No doubt it’s because kids are getting
back to school much earlier these days. Prepare
in advance and purchase all your school supply
needs through DubLi. Whether its notebooks
and pencils or laptops or tablets, DubLi hosts
a bevy of options from which to choose. It’s
never to early to load up on the necessary back-
to-school apparel. Many of the back-to-school
sales commence in the early summer months
so start looking for your back-to-school attire
before the kids are released from school for the
summer. Need a new backpack or lunchbox,
you are sure to find what you need through
DubLi.com.
65
KEEP IN MINd,
ThE KEy TO
succEss
IS MARKETING ANd,
ThUS, ShOPPING
ACTIvITy fROM
yOUR CUSTOMERS
REqUIRES CONSTANT
COMMUNICATION.

66
BUILDIngAnD
MaxiMizing
YOUrPArTnEr
PrOgrAM
rELATIOnSHIPS
yOU’vE GOTTEN CERTIfIEd
ANd EvEN ALREAdy
REGISTEREd SEvERAL PARTNERS.
NOW ThE REAL WORK BEGINS.
IT IS yOUR OPPORTUNITy AS
ThE ACCOUNT MANAGER TO
GUIdE yOUR PARTNERS
TOWARd REvENUE GENERATION . . .
WhICh TRANSLATES INTO MORE
COMMISSIONS fOR ThEM
ANd fOR yOU.
66 67
67
But first, a few key questions and answers . . .
Question: What is the core point for all of the
assistancethatyougivetoyourPartner?
answer: It is to help them convert their
customer email lists to REGISTERED
customers of their Partner Program!
Question: How?
answer: By becoming their marketing
expert and always directing them to
communicate with their customers for
the purpose of driving customers to register on
their Partner co-branded site.
Question: Communicate how?
answer: 1. By helping them create and
develop their own marketing materials
– good answer
2. By having the Partner send DubLi produced
material directly to customer email list that in-
spires customers to register – great answer
3.Bydoingboth#1and#2(but#2absolutelyfor
sure)–bestanswertogetcustomersregistered.
BUILDIngAnD
MaxiMizing
YOUrPArTnEr
PrOgrAM
rELATIOnSHIPS
Question: Why the emphasis on REGIS-
TRATION?
answer: Without registration no-
body makes any money and customers’
interests are not served. When cus-
tomers become registered, they will receive
ongoing promotional material from DubLi.
com that will motivate them to buy online
and will inspire purchase of memberships and
referring friends. When happy customers re-
fer friends and family through the Partner’s
site, the co-brand site has gone viral!! It is not
just about making money with a Partner’s cus-
tomer base, it is more about having a useful
ecommerce portal that can be referred to any-
one in the world!!!
Question: What are the most effective com-
munication (marketing) methods?
answer: Top 10 Marketing Methods in de-
scending order of effectiveness:
67
Alex Petrilak, CMO, DubLi Partner Program
Bicky Carlra, Executive Vice President, Business Strategy

68
• Send DubLi-produced registration material
• Send partner produced registration email
• Sendpartner-producednewsletterspecifically
aboutregisteringtotheirco-brandedsite
• Send DubLi-produced “special program”
information
• Send DubLi newsletter and related docu-
ments
• Send partner-produced newsletter highlight-
ing DubLi co-brand site in their standard
monthly publication
• Create and maintain daily blog
• Other social media
• Banner to websites
• Mail, handouts, signage, radio media, tv
media
We understand that many of you have never
towardsmarketingandmaximizingthereturns.The
more you and the Partner dedicate to marketing
of the program, the more successful it will be.
The Partner Program is not “if you build it
they will come,” it requires time and attention.
Remember, you must motivate the Partner to
constantly stay in contact with its customers in
order to drive registrations. AND THAT IS
THE KEY . . . Constant contact with the cus-
tomers to inspire them to “register”.
That’s why, once the Partner is approved and acti-
vated,therealworkandrevenuebegins.Youmust
become an extension of your new Partner’s mar-
keting team. You bring an expertise about DubLi.
com and the incredible world of online shopping
that the Partner just doesn’t have.
To Begin
So, immediately after activation of a Partner
Program, one week after registration to be ex-
act, contact your Partner via phone (preferably)
or email to schedule a follow-up meeting. This
is a professional relationship so avoid social
media or text message. It will take an hour of
their time (do not schedule any more than an
hour: remember these are business people with
businesses to run.) If your Partner is long dis-
tance and you cannot attend in person, sched-
ule a webinar/Go-to meeting. Recommend the
Partner send the program link to their IT and
marketing departments for review before your
actual meeting.
Explain to the Partner that a great strategic
marketing plan requires their input in order to
be successful.
You want the meeting to be held within the first
two weeks after registration while the program,
its value proposition and the initial excitement
is still fresh. Statistics show that the longer you
wait to follow-up, the less likely the Partner will
be to put 100% effort behind their support of
the program. There is a sense of urgency! Keep
the program fresh in the Partners mind which
will ultimately translate into higher income re-
turns for you and the Partner.
Remember, you have a great advantage going
into this meeting; You will explain that Dub-
REMEMBER, yOU MUST MOTIvATE ThE
PARTNER TO cOnsTanTlySTAy
IN CONTACT WITh ITS CUSTOMERS IN
ORdER TO dRIvE REGISTRATIONS.
ANd ThAT IS ThE KEy . . .
worn this type of marketing hat before and
/ or that your primary efforts have been on
building your DubLi Network organizations.
Keep in mind though, your experience and
leadership in guiding your Partner is a great
organization builder. What better recruit-
ment tool is there than the Partner Program
and what better way is there to prove it works
than to say, “I did it and my Partner appreci-
ates me for it’? You will never regret encourag-
ing your DubLi Network organization to have
as many Partner Programs within it as possi-
ble. The Partner Program is your tool towards
generating large scale commissions from an
entire organization from just one call.
So let’s walk through some of the tools of the
marketing and account management trade to
help you maximize your Partner Program ef-
forts. Before we get started there are a few im-
portant things to note;
The DubLi Partner Program is NOT part of your
Partner’scorebusinesssoyouwillneedtoguidethem
68
69
rEgisTraTiOn
While all marketing methods are helpful, customer email
with a direct link to REGISTRATION is the shortest path
of ACTION.
69
Li will produce customer registration material
that they are required to send to their database
upon receipt – therefore, some marketing is au-
tomatic no matter the outcome of the meeting!
To make them even more successful, you are
going guide them through a marketing process
that can design “special” campaigns based on
the process provided below.
So, how should you best prepare for the fol-
low-up meeting? Study your Partner’s business
and develop questions and an implementation
plan. Keep in mind when going through these
steps that the goal is to understand how they
communicate with their audience which will
be critical in determining how they register
customers through their Partner Program.
HINT, HINT, HINT – this process is the
SAME process you should implement BE-
FORE you meet a potential partner. As you
read through the process below, view it in terms
of 1) the Partner pre-sale preparation process
AS WELL AS 2) the Partner post registration
marketing process.
Review:
• Visit their website
• Buy their products
• Read the news about them
• Know their challenges and opportunities
• Visit their social media outlets
• “Like” their Facebook page: get engaged in
their business!
Study and help them beat their competition! If
they sell a product online or are a charity, make
a purchase or a give a small donation. Study the
cOMMunicaTiOn
cOnTacT
You want to be familiar with the Partner’s
unique messaging, marketing positioning
and how they normally communicate with
their constituents on a day-to-day basis.
Constant contact with the
customers to inspire them to
“register”.
acTiOn

70
process of how they communicate with you as a
customer: do they send emails, do they call and
thankyou,dotheyhostproductdemonstrations?
YouwanttobefamiliarwiththePartner’sunique
messaging, marketing positioning and how they
normally communicate with their constituents
on a day-to-day basis: this is likely how you will
communicate the DubLi Partner Program as
well so you should become an expert on how
they currently communicate to the public.
As you review their public materials and com-
munications, take notes of ideas you might
want to suggest or discuss with them at the
meeting.
Note special events or occasions they are cele-
brating so you can mention it in the meeting and
impress them that you have done your home-
work and that you are of the same mind as them.
Review their competitors and peers and/or
other companies who communicate similarly
to imitate as marketing tools: if it’s a sports club
— do they leave member handouts at the front
desk? Do they host member-only events? Do
they have a member center in the locker room
where they post news?
Make a list of all the upcoming holidays or oc-
casions that will occur in the next six months in
the Partner’s country of residence: these are all
shopping and/or travel opportunities!
Use the DubLi Network back office as your test-
ingground.Doyouknowhowtousebannersand
can you explain it to the Partner? Can you show
them how you’ve added banners to your own so-
cial media site or personal website? Do you know
how to download the customer brochure that is
available in the DubLi Network back office? Do
you know how to cut and paste certain sections
from the brochure if they want to use the content
in an email newsletter? Practice all these various
action items from your DubLi Network back of-
fice, they work exactly the same way in the Part-
ner Program back office.
Questions and Evaluation
The best way to prepare for an important kick-
off meeting with the Partner is to create a se-
ries of questions that should be answered and
discussed during the session. The following
will provide the basic questions that should
be asked, at a minimum. Depending on how
the Partner answers will help you determine
next steps. Take diligent notes of the Partner’s
responses to all questions for future reference
and follow-up. Measure the Partner’s engage-
ment, commitment and dedication to the Part-
ner Program (If they are not yet engaged, you
need to get them excited.) Determine how to
market the program to the Partner’s current
and potential customers. Educate the Partner
on the inherent value of the program, how it
works and guide them towards success. Ask lots
of questions: questions lead to thought which
leads to ACTION.
NOTE: What you want to determine at a min-
imum is that they are fully committed to dis-
tributing DubLi-produced (as well as their own
material) to their entire database, as often as
required, to drive REGISTRATIONS of their
customers on their co-brand site.
WhatareyourexpectationsofthePartnerProgram?
Examples:
• Database monetization, ecommerce solution,
brand enhancer, customer loyalty and/or re-
tention tool?
• How many customers do you have access to?
Example: our email list has 1 million addresses
but we only contact 500,000 each week/month
70
EdUCATE ThE PARTNER ON
ThE INhERENT vALUE Of
ThE PROGRAM, hOW IT WORKS
ANd GUIdE ThEM
TOWARdS SUCCESS.
asK lOTs OF
quEsTiOns:
qUESTIONS LEAd TO
ThOUGhT WhICh LEAdS
TO ACTION.
71
71
Have your internal IT and/or marketing teams
reviewed the program and provided guidance,
suggestions or implementation tactics? If not,
when can we bring them into the loop? (gauges
thought process, engagement and commitment)
If yes, how quickly are they able to deploy a new
campaign? (gauges internal timeframe.) Can
they send the campaign to me to review for
consistency of messaging from this meeting?
How do you normally communicate with your
customers, members, clients, donors, employ-
ees and investors? This is the most important
answer you will receive as it will determine how
the Partner will engage their constituents go-
ing forward. It also reveals a lot about the level
of familiarity between Partner and customer.
Further, the more electronic their communica-
tions, the more likely they will see the value of
the DubLi-produced, email material.
Remember,whileallmarketingmethodsarehelp-
ful, customer email with a direct link to REGIS-
TRATION is the shortest path of ACTION.
Example:
• we send an email/newsletter every week/
month, we post on Facebook/Twitter every
day, we send a letter each month with new
updates/programs/products and we hand out
flyers in the office

72
• Do they have a blog?
• Do they have an email system they currently
use such as Constant Contact?
• Do they use Hootsuite or Sprout Social for on-
linemarketing?
• Do they include flyers or postcards within
their product packaging?
• Do they host customer/corporate events?
• Do they have an intranet or internal corpo-
rate learning center?
The goal here is to find out as much as you can
about how they currently market and commu-
nicate so they can start including information
on their new Partner Program within each of
these vehicles.
For example: if they have their own blog: suggest
they start a campaign introducing the program to
their readers:
• Blog post #1: welcome to the program… the
(name of company) shopping mall. How easy
it is to register
• Blog post #2: what is Cashback and how does
it work?
• Blog post #3: how the site works. If they are a
non-profit, have them explain the benefits of
the donors shopping with commissions going
back to the organization without taking any
Cashback away from the customer
• Blog post #4: the Trial V.I.P. Program
• Blog post #5: the $10 Cashback incentive
promotion
Commitment
At a minimum, before you leave the meeting,
have them commit to at least three communi-
cation/marketing events:
MANDATORY:
Send all DubLi produced customer material to
entire customer database within 5 days of re-
ceipt.
Example: post a banner to their own website and
Facebook page, send an introductory email an-
nouncing the program, ease of registration and
creating a newsletter campaign
How would you like to start your own commu-
nications campaign with your customers?
Example:
• An introductory email/newsletter explaining
the program, registration, what is Cashback?
An aggressive push of the Trial V.I.P. Pro-
gram? Soft selling through banners or warm
up headlines on social media?
• A drip email campaign?
In order to help them develop a strategy ask
these questions:
• which methods of marketing and commu-
nications have been most successful for
you? why? how do you measure success?
how have you measured success and cus-
tomer behavior?
• would you commence a new newsletter
campaign just about your program?
• is communication with your customers
generally more informational or selling in
purpose?
• do you actively seek to expand your custom-
er base? how? what strategies do you use?
• what social media sites do you use?
• i.e. Facebook, Twitter, LinkedIn, Google+,
Pinterest, Instagram?
• do you advertise online?
• who is your primary competitor? how do
they communicate with customers?
• are there any particularly important sea-
sons, holidays or dates that are important to
your brand? how do you typically celebrate
these dates with your customers?
• what information do you know about your
customers?theirpastpurchases/donations?
where they like to shop? what are their hob-
bies or professions?
Setting Expectations
Before you leave the meeting, set a schedule of
quarterly meetings immediately. This will lock
thePartnerintoanongoingcommitment.Make
sure the Partner has committed to an action
item agenda and it is clear what the Partner will
do and what you will do next. Set expectations.
For example:
• Make yourself accountable as the relationship
manager for the development and success of
the program—as the Business Associate you
72
73
are an integral part of the team
• In addition to sending the DubLi-developed
registration material, they will send a kick off
launch campaign email to customers within
one week of your meeting.
• Plan out the schedule of marketing activities
up until your next quarterly meeting
• Are there any holidays, events that might be
relevant to the partner program that should
be scheduled within the next three months?
• A quarterly appointment will also ensure
your own organization is growing with new
customers and potentially new members of
your organization.
In conjunction with the Partner, how will you
measure the success of your marketing efforts
over the first quarter?
Within 24 hours of your meeting send a note
to the Partner via email thanking them for their
time and confirm the items you discussed. Re-
view your notes from the meeting and prepare
an outline with due dates and the responsible
party for each action item.
If you show them how serious you are about
their success, they will look to you for guid-
ance and accept your leadership on all matters
regarding marketing their Partner Program.
Likewise, stay in touch with all of your partners
in this way, constantly. Develop a real relation-
ship. DubLi is a dynamic organization. From
time to time you will be exposed to a new idea
or success story from a peer that you will want
to transmit to relevant Partners spontaneously.
Remember: the more the Partner is engaged
and committed, the more registrations will oc-
cur and the more success and revenue potential
will happen for you both.
In certain situations, for large and/or multina-
tional Partners, corporate participation may be
possible for the quarterly planning meeting, if
warranted. Do not volunteer corporate staff to
participate, however, you may reach out to the
CMO of the DubLi Partner Program for ad-
visement on this matter.
In real estate it is, “location, location, location”.
At DubLi it is “Register customers, register cus-
tomers,registercustomers!”
73

DubLi “Inside Magazine” 05/2015

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