SELF An individual to the same individual person A Person’s essential being that distinguishes from others . One’s particular nature of personality ; the qualities that make one individual unique. Personality , Ego , Character , Individuality SELF EVALUATION Self-Verification:the re-enforcing nature of beliefs People need to seek confirmation of their self-concept. This is true even if the self-view is negative and is in conflict with the desire to maintain a positive self-view. In this conflict, the self-verification wins. SELF ENHANCEMENT Self Enhancement It is one of the four self-evaluation motives along with self-assessment (the drive for an accurate self-concept), self-verification (the drive for a self-concept congruent with one's identity) and self-improvement (the act of bettering one's self-concept). Self-enhancement does not just occur at random. Its incidence is often highly systematic and can occur in any number of ways in order to achieve its goal of inflating perceptions of the self. Importantly, we are typically unaware that we are self-enhancing.