Apparel brand in UAE

1. Gulab Group
Demand Generation Campaign

2. Target: Youth to middle aged
Campaign Focus: Retail apparel
Marketing Mix: Fashion apparel and footwear for men
Price: Moderate- Middle and upper middle-class segment
Main Location: Buzzing market place in Dubai
Promotion: For creating demand during DSF
Product: Across sections/highlighting flagship brand Taupoli

3. Campaign thought:
The Italian Connection.
This campaign tries to leverage the existing proposition of the brand
Taupoli, ‘the Italian connection’. As Italy is one of the fashion destinations
in the world, this thought can give an edge to the product. Even though
the product has no specific connection with Italy, we think, ‘the Italian
connection’ can be used as a starter proposition. Later on to rationalize
the promise, we need to establish some sort of relationship with Italy,
like having connection with Italian designers, following some Italian
fashion thoughts etc.

4. The print ads have been executed with images depicting direct
connection with Italy and a quote of famous personalities about Italy. The
aim of this execution is to give the brand a ‘personality’ that carries some
Italian flavor, which will distinguish Taupoli from the clutter.

5. Print Ads – 2options

8. Web Banner

9. Web Banner

10. Mall Display

11. Website Home page design

13. Thanks