4. Website
During the course of Introduction to Manufacturing, we were assigned as a
group to construct a fashion company, with the primary focus of designing
a unique product that would be successful in its specific market. After
completing research, my team and I decided on producing a unisex fashion
brand. The brand would not depend on body type to express its purpose.
The targeted demographic group would include both male and female
between the ages of 24 and 37. Epicene (meaning belonging to both sexes)
would be the name of our company, and “Non-classified Fashion” our
brand’s slogan. For our garments, we would seek out Tradeshows of U.S.
manufacturers. Our retail location would be the Garment District of NYC. A
total of two collections were designed, considering every step required for a
profitable run of the company.
Company
& Product
Development
9. Inspiration
The Fashion Design Concepts and Specialty Markets course assisted in
enhancing my designing capabilities. In addition to that, the course aided in
refining my Adobe Illustrator skills. For this task I was assigned to create a
Men’s Fall Collection including 8 looks and their front and back flat sketches.
I drew out my inspiration from the Amish culture, using their western hats as
the main accessory, and fabrics like denim, cotton, and wool for mainly all
the garments. The demographic group for this collection would be men 19
to 32 years old, and the designs would be deserving of retail stores such as
Urban Outfitters or Anthropology.
Men’s Fall 2015
Collection
11. Inspiration
Once again, for this assignment, I applied the necessary research and my
knowledge of Adobe Illustrator to create the Women’s Spring Collection
“Dreams.” For this collection, I was motivated by how wonderful dreams can
make us feel like in a good night’s sleep. My idea was to design garments
for women with the feel of lingerie or sleeping wear but for casual usage.
With the use of white and pastel colors, in comforting fabrics like cotton and
silk, I created a sensual yet non-revealing sportswear for women 26 to 41
years old. This collection could be fit for department stores like Macy’s or
Lord and Taylor.
Women’s Spring 2015
Collection
14. Logo Vicinity Map
Throughout the Store Design course we were introduced to the fashion
brand Vincetta, which is in the process of starting a brick and mortar
business. Our duty was to study the brand and its identity in order to provide
a successful store design plan with a digital 3D display build on Google
Sketchup. Assigned in groups with individual responsibilities, we researched
Vincetta’s customer to determine the best location, design concept, and
store layout, so that Vincetta may become an unforgettable shopping
experience. Adopting the themes of Romanticism and Texture, my group
and I were able to develop a promising store design located near the Santa
Monica Pier in California.
Vincetta
21. 3D Display
For the Visual Merchandising course assignment, the goal was to create a
display within our campus hallways that would impact the viewers and raise
awareness of a subject. Assigned in groups, we would determine which
global issue needed to be better known, and then decide how to display it
in a way that would cause an impact. We were to do this with only using a
poster and a few options of non-bought objects. The global awareness topic
we chose to display was the hunting of elephants for their tusks, which are
being sold in the black market. This issue has sadly come to a point that if
we do not protect the elephants, they will be extinct by the year 2025.
Global Awareness
Display
23. In this part of the course, the task was to create a Shadow Box
mimicking a window display of a favorable retail brand, using a real
lighting source. I chose to represent the Californian brand PacSun,
and using black foam, and two battery powered LED light fixtures,
I created a scenery of the Santa Monica Pier and displayed the
brand’s fashion in surfboards to attract its original target market which
are surfers. The use of the lighting was manipulated to create a visual
sense of the sun coming from behind the pier.
Process Work
PacSun
Shadow Box
27. This last assignment of the course demanded our best skills as team
members and as individuals. The objective was to create an editorial for
any magazine of our choice that would work with the editorial’s concept.
As a group, we decided on the concept of women who dress for the part
of the man. This is an old, but not yet common trend where women tend to
adopt a more manly way of dressing because of their job position or career
goals, and are criticized or judged by choosing this style of clothing. With
photography demonstrating the obtained media pulls, we were able to make
our concept come to life, dressing the male and female models in the exact
same outfits. Finally, through the magic of Adobe Photoshop and InDesign,
we were capable of producing a successful editorial made for ID Magazine.
ID Magazine
Editorial
Inspiration
32. In the Special Events and Public Relations course we were familiarized
with how to represent a client, and to use the media to expose their past,
present and future in the most productive way possible. The objective for
the assignment of the course was to represent an up and coming fashion
designer, and create a Media Kit that would speak for all their achievements
and future projects, making the client better known to the public. I played the
part of a PR Manager for Korean designer Juun J., who is not well known
in the U.S. market, but is respected in South Korea and Paris. The Media
Kit for the designer would include: a Fact Sheet introducing the designer,
a Look Book demonstrating the designers last collection, a Press Release
that exalts on a future event or product the designer will be debuting, a
Media List suggesting different publishing probabilities that would best
represent the designer and the Press Release, and last a PR Campaign
mentioning precise details of my positive methods as the PR Manager to
make the public aware of the designer.
Designer
Media Kit
33.
34. With the idea of self-branding, we were assigned to create a blog for the
duration of the course or even further. This would allow us to express our
thoughts on brands that we favor, and to gain conscious of other assets that
surround our lives. My blog Square Root of Style was formulated to tell the
story behind a captured ensemble, pointing out what makes it stylish or not.
Through the blog, and the viewer’s comments, “fashion” would transform
from being just another trend, to something that is innate in everyone.
Calculated suggestions will be offered in the blog on how to obtain the look
or create it.
Square Root
of Style
Blog Logo
37. Currently I have the privilege of working as an intern for the Korean brand
Document, where I can apply all the knowledge gathered from my past
studies. As a PR and Communications intern I use my skills to benefit
the company as they enter in the U.S market. Networking for the brand
through social media, and assisting in the creation of media lists and PR
campaigns (aside from other things), are some of my duties as an intern. At
the moment, the brand focuses on making a difference in style through the
repetition of subtle differences, Document brings clothing that will connect
men’s memories with their clothing. Document was reported by WWD.com
as a-must-see on this past Men’s Capsule tradeshow in NYC. In Addition,
at the finalization of the collection, I aided Document’s founder and head
designer Jongsoo Lee in the production of the season’s lookbook. The
Photo-shoot took place in The Ace Hotel in Midtown NYC and targeted on
promoting a natural look introducing the indigo blue clothing line.
Internship
