Travel Company Campaign

1. Creative Presentation

2. Our understanding of the brand
SparrowMark is the new entrant in the vibrant and ever growing Package
Holiday Industry and is planning to hit the market at right time as the
New Year marks the revival of world economy from months long
stagnation. The brand has come out with its own USPs to beat the
competitions and intends to grab its space with aggressive
communication strategies spreading various media.

3. Major competitions

4. Here we present a campaign with 3 different
thoughts highlighting 3 different key points we have
been briefed and a consolidated brand
announcement.
These ads are capable of giving the different
messages independently and can be used separately.
Moreover we suggest a different brand identity
developed by our art directors. Which we believe
have a better and authentic look and feel.

5. New Brand Identity

6. Concept -1
No delay to start your holiday
(USP 1)
This concept is trying leverage on the USP of doorstep pick-up.
The communication announces benefits by way of reminding the customer that he/she can start
their holiday right from their home.

9. Concept -2
Leave your worries to us
(USP 2)
This communication proclaims the experience and passion which drives the company. Customer need not
worry about anything related to his travel anymore. SparrowMark will take care of each and every
requirements.

11. Concept -3
No delay in lobbies
(USP 3)
The USP of removing delays in lobbies is leveraged in this communication.
And we come out with a term called Lobby-Free-Holidays.

13. Communication consolidating key benefits on offer.

20. Thank You.