Bata Limited is a multinational footwear and fashion accessory manufacturer and retailer headquartered in Lausanne, Switzerland. It operates over 5,300 retail stores in more than 70 countries and has production facilities in 18 countries. Founded in 1894 in Hammersmith, London by Tomas Bata, it has a 10% global market share and 35% market share in India. Bata produces a wide range of casual, formal, and sports shoes as well as accessories under various brands like Bata, Hush Puppies, and Sparx. It aims to provide quality, affordable products and focuses on customers across age groups and socioeconomic segments globally. Major competitors include Nike, Reebok, Ad

1. 3 C REPORT
PRESENTED BY
P VINAY

2. What are 3 C’S :-
1. Company
2. Competitors
3. Customers

3. Company:-
BATA Limited (also known as the Bata Shoe
Organization) is a multinational corporation
footwear and fashion accessory manufacturer
and retailer based in Lausanne, Switzerland.
The company has a retail presence of over 5,300
shops in more than 70 countries and production
facilities in 18 countries.
A family-owned business, the company is organized
into three business units: Bata, Bata Industrials and
AW Lab.

4. Founder:- Tomas Bata
Founded:- 24th Agu,1894
Location:- Lausanne ,Switzerland
CEO:- Alexis Nasard
CEO in India:- Sandeep Katari
Top management of Bata :-

5. Market Share :-
World wide - 10 percent
In India - 35 percent
Products of Bata:-
Main products –
Casual shoes,
 formal shoes,
sandals,
men and women collections,
sports shoes,
accessory.

6. Brands under Bata –
Hush puppies
Sparx
Sandals
North star
 Mocassino
Marie Claire
Comfit
Bata
Scholl

7. Quality policy of Bata:-
Providing quality products which are value of money.
 Bata policy to provide equal opportunity, to promote on merit and to
stimulate it‘s people into thinking globally.
 Always abreast with current trends and technology, Bata India brings
latest in line technology in factory, and the workers to many all to mated
industries where work force shrink in direct proportion to their rate of
technological thinking .
Maintain the status of EA MLA bilateral signatory in the relevant fields
and promote the importance of this agreement,

9. Competitors :-
Nike
Reebok
New Balance
Converse
Puma
Fila
Adidas
Liberty Shoes

10. Customers:-
It concentrates on all type of customers
Kids
Young stars
Middle age and
Senior citizens
It also concentrates on all type of segments
lower class
Middle class and
Upper middle class

11. Thank you