Vision and Misssion Of puma theie products and Competitiors

1. BY:-
Athira Chathoth Meethal
BBA-IB
STRATEGIC MANAGEMENT

2.  Introduction
 Vision
 Mission
 Products
 Competitors
 Company Revenue
 Strategic Plan
 SWOT Analysis

3. Puma AG has approximately 7,742 employees
and distributes its products in more than 80
countries.
• CEO and Chairman Jochen Zeitz since 1993.
• Puma is the main producer of enthusiast driving
shoes and race suits.
• They are the prime producer in both Formula
One
and NASCAR especially.
• It is the official sponsor for FIFA world cup
• Puma has partnership with FERRARI and BMW

4. Vision
“Become fastest sports brand in the world”

5. Mission
To bring the finest technology
Equipments and services to the
world.

6. Products
Foot wear
Custom Made Shoes, Sports Shoes,
Fancy Shoes
Apparels
T Shirts, Tracks, Boxers
Accessories
Gloves, Helmets Water Bottles

7. Competitiors
▪ Nike:
▪ -Number one sports brand in the world.
▪ -U.S based administrative activities and design and
product innovation.
▪ -Sub brands like “Tiger Woods” or “Michel Jordan”
▪ Addidas:
▪ -Focus on core sports like soccer, tennis, athletics and
skiing.
▪ -Design and marketing departments are located in
France and Germany.

8. Company
Revenue
4.1 Billion

9. Stratergic Plan
PUMA’S MARKETING STRATEGY:
-Phase I [1993]
World-wide organizational re-structure to
increase profitability.
-Phase II [1996]
Improving brand equity.
-Phase III [2002]
Exploring brand potential by increasing
desirability of products.
-Phase IV [2006]
Long term mission of becoming the most
desirable sports life style brand.
-Phase V [2008]
Nouveaux Puma [Going Green]

10. SWOT Analysis
Strength
-PUMA is very competitive organization.
-Financial growth is phenomenal.
-More diversified from its competition.
-Wide array of shoe-wear.
-Strategy acquisition with reputed companies.
-Brand stands for quality, latest technology and prestige.
-Global Brand.
-PUMA top management is highly marketing oriented and most of the key
personnel come from marketing background. This is strength in this
business because industry is market driven instead of product driven.
Weakness
-Less of promotional activities done by the company and not much of
advertisement.
-They have diversified range of sport product but income of the business
heavily depends upon its share of foot ware market.
-Retail sector is very price sensitive. However, most of its income is derived
from selling into retailers.
-Profit margin tends to squeeze as retailers try to pass some of the low price
competition pressure onto PUMA.

11. Opportunities
-Open more stores.
-Product development.
-Strong global recognition.
-Expand in markets which have more disposable income.
-Participate in global marketing events like World cup, Olympics, etc.
Threats
-Harsh competition and to keep-up with the competitions penetrating
effort will cost a lot of money and pressure on marketing and
research and development [R & D].
-Short PLC play important role in the ROI in a particular product line.
-Weakling markets may be a serious threat.
-Puma exposed to international trade. Fluctuation in currency affects
cost and profit margin of the company.