2. 2
Retailing encompasses the business activities involved in
selling goods and services to consumers for their personal,
family, or household use. It includes every sale to the final
consumer.
Retailing is the last stage in the distribution process from
supplier to consumer.
3. 3
Identifying target market
Interpreting needs of the targeted customers
Developing good assortments of merchandise
Presenting them in an effective manner so that
consumers find it easy and attractive to buy.
4. Diagram: Channel of distribution of finished Goods 4
Manufacturer
Wholesaler
Nat. Stockist
Local Stockist
Retailers
Consumer
Wholesaler
Nat. Stockist
Local Stockist
Retailers
Consumer
Nat. Stockist
Local Stockist
Retailers
Consumer
Retailers
Consumer
Local Stockist
Retailers
Consumer
5. 5
Understanding customer needs and wants
Providing an assortment of product or Services to
customers
Breaking Bulk
Holding Inventory
Providing Services to customers
Providing information to the suppliers
6. THANK YOU!
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suggestion mail me at
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