2. Abstract
In preparing for some job interviews, research was performed on different marketing
opportunities for each company picked.
3. Introduction
As a Marketing Manager I will be interviewing for a new job with Coca-Cola, Proctor and
Gamble, and Apple. I have come up with some marketing opportunities I feel would benefit
each of these companies and will present my ideas during the interview process.
4. Marketing Opportunities
Coca-Cola Company:
The Coca-Cola Company is one of the largest beverage selling companies in the world. They
sell 3,500 different types of beverages from; soda, water, juices, energy drinks, mixes, and many
others. (Products, 2012)
Marketing Opportunity 1: I would strongly recommend expanding their market on many of
their unknown brands. With more than 400 unnoticed bands (Coca-Cola, 2012), they could
extend the sale of these brands in areas like Africa and Asia. This marketing opportunity
could be referred to as a home run since this opportunity if implemented would likely
produce large returns for the company because of the company already being well
established and known. The risk of pursuing this opportunity is that by introducing unknown
products to new markets you may find other companies already offering them thus causing
still competition. (Products, 2012)
Marketing Opportunity 2: By partnering with sport managing companies it offers a chance to
increase sales by providing athletic men and women with their energy drinks which could in
turn attract both the participants and spectators. This kind of marketing opportunity can be
referred to as low-hanging fruit because it could likely happen and doesn’t require much
effort to increase profits. This marketing opportunity does pose some risks if the partnering
company has hesitation or is not committed to pursuing it. (Products, 2012)
Marketing Opportunity 3: By producing drinks in smaller volumes it could increase the
consumption levels in many markets. Many developing countries offer the opportunity to
companies to produce drinks in smaller volume so consumers can afford them and it could
5. increase consumption levels. This can be referred to as low-hanging fruit due to its easy
achievability and doesn’t require much effort for marketing. The risk is that the product may
only sell in developing countries. (Products, 2012)
I would strongly recommend the company implement expanding their market for the unknown
products. Not only would it yield a lot of income if implemented properly in order to make
consumers aware of their other products, but it would also result in financial improvements since
it could be used worldwide.
Proctor and Gamble:
Proctor and Gamble is well known for its diversity of products from Beauty and Grooming to
Household care. They provide products to many countries around the world. (All Brands, 2012)
Marketing Opportunity 1: I would suggest producing products that can be used by the
whole family. This can be referred to as low-hanging fruit since many families would go
for that option if implemented. The risk of pursuing this is that it may lock our many
people who are not in a family.
Marketing Opportunity 2: By packaging their brands in a way that is unique and different
from their competitors will allow consumers to identify their products better from their
competitors. This could be considered single marketing because it tends to single out the
company’s products among the competitions. The risk of doing this is that it might not
be easy to find ways to differentiate the brands.
Marketing Opportunity 3: They could produce products more affordable to the consumer.
By doing this they could attract markets from developing countries thus increasing
6. profits. This is a low-hanging fruit since this could easily be achieved by the company. I
don’t see any risk factors associated with producing more affordable products.
I would recommend the company look into producing more affordable products that would serve
more people due to the economy as it is now. This will also create positive public relations and
increase profits because of the more affordable price people will by their product instead of the
competition.
Apple:
Apple is the leading company in producing computers and many electronic devices such as the
iPhone and iPad. They have markets throughout the world. (Apple , 2012)
Marketing Opportunity 1: By developing operating systems compatible for computers
and phones they will be able to place themselves in a position where no company in the
computing world will be able to compete. This could be considered a singles it might
take some time to achieve. The risk of pursuing this is that it may take time for
consumers to adapt to the new service.
Marketing Opportunity 2: Since Apple has a relatively small market share in Africa they
need to establish themselves more. This would be considered singles since it required
some time to implement. The risk is that it may not increase sales quickly due to the
many developing countries in Africa.
Marketing Opportunity 3: By reducing the price of their products they would be able to
attract consumers who want their products but can’t afford them. This could be
considered low-hanging fruit since this would be easy to achieve. I see no risk involved
7. in lowering the price of their products and could in fact increase profits in the long run
because more consumers would be able to afford them.
I would recommend Apple to lower the prices of their products. Not only would it create
positive public relations but it would increase sales and improve profits.
8. Reference
All Brands. (2012). Retrieved from Procter and Gamble:
http://www.pg.com/en_US/brands/all_brands.shtml
Apple . (2012). Retrieved from Apple Store: http://store.apple.com/us
Coca-Cola. (2012). Retrieved from Swat Analysis: http://coca-cola-remodel.tripod.com/id21.html
Products. (2012). Retrieved from The Coca-Cola Company: http://www.thecoca-
colacompany.com/brands/index.html
