IMC assignment by CBS students


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IMC Assignment by Chitkara Business School Students

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IMC assignment by CBS students

  1. 1. IMC Assignment<br />Submitted to : <br />Dr. Sandhir Sharma<br />Submitted By- Ecstasy <br />DeepikaThakur<br />MadhuriGarg<br />Pratima Singh<br />ShankyGarg<br />Rashpal Kaur <br />
  2. 2. PromotionMarketingAssociation<br />
  3. 3. INFORMATION AVAILABLE<br /><ul><li> Legal News.
  4. 4. Upcoming Events.
  5. 5. Information about its 4 Member Areas.
  6. 6. Information about :</li></ul> - Centres of Excellence<br /> - Resources<br />
  7. 7. CENTRES OF EXCELLENCE<br /><ul><li> Shopper Marketing
  8. 8. Digital Marketing
  9. 9. Entertainment Marketing
  10. 10. Promotion Marketing
  11. 11. Experiential Marketing
  12. 12. Legal & Governmental Marketing</li></li></ul><li>RESOURCES<br /><ul><li> Webinars
  13. 13. Member Directory
  14. 14. Research
  15. 15. Councils and Chapters
  16. 16. Ask an Attorney
  17. 17. Ask a Marketer
  18. 18. Store</li></li></ul><li>USEFULLNESS IN ACCORDANCE TO IMC<br /><ul><li>Helpful in Providing information and advice to marketers who plan, manage, and implement various programs.
  19. 19. Helps in identifying new trends in Marketing World.
  20. 20. Helping marketers Develop and Activate Promotional programs within an Integrated Marketing plan to achieve specific and measurable brand building results goals. </li></li></ul><li>Contd…<br /><ul><li> Centralized resource for Brands, Agencies and the public.
  21. 21. Touches all the aspects of an IMC Program be it entertainment. </li></li></ul><li>Outdoor <br />advertising <br />association of America<br />
  22. 22. About OAAA<br />Leading trade association representing the outdoor advertising industry.<br />Founded in 1891<br />Dedicated to promoting, protecting and advancing outdoor advertising interests in the US. <br />Nearly 800 member companies, <br />OAAA represents more than 90 percent of industry revenues.<br />
  23. 23. What they focus on<br />Government Affairs - Create a positive legislative, regulatory, and legal environment for outdoor advertising.<br />Marketing -Create demand for outdoor advertising in order to increase market share.<br />Communications -Providing compelling and credible information about outdoor advertising.<br />Membership -To unite the overall outdoor advertising industry.<br />Operations- To improve outdoor advertising quality, appearance, safety, and effectiveness.<br />
  24. 24. What they do<br />Hold Events<br />Upcoming <br />Master of marketing workshop<br />Association of Hispanic Advertising Agencies conference<br />Legal seminar<br />Eyes on for sales professionals training<br />Provide analysis on ROI on various advertising channels<br />Resource centre<br />Legislative and regulatory<br />Marketing resource centre<br />Creative resource centre<br />Press/news centre<br />
  25. 25. How does that help in IMC<br />Creating an effective outdoor advertising campaign As one get to know<br /><ul><li>Legal implications
  26. 26. Effective outdoor advertising tools
  27. 27. ROI on chosen tool as detailed analysis is available on site
  28. 28. Recent technological developments
  29. 29. Expert opinion through seminars
  30. 30. Updates</li></li></ul><li>
  31. 31. About dma<br />Leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. <br />Provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.<br />Founded in 1917<br />Represents half of the Fortune 100 companies, as well as nonprofit organizations.<br />Each dollar spent on direct marketing yields, on average, a return on investment of $11.73, versus ROI of $5.23 from non-direct marketing expenditures. That's the power of direct.<br />
  32. 32. DMA is into<br />Training services via seminars webinars direct marketing database<br />Conferences-Retail Marketing Conference (RMC); Digital Marketing Days New York Conference & Expo<br />International government relations, including the Federation of European Direct and Interactive Marketing (FEDMA)<br />Advocacy<br />Reputation Management<br />Education/professional development<br />Networking & market-making<br />Market intelligence/research<br />
  33. 33. DMA and IMC<br />*Advocacy<br /> * Brand Building<br /> * Education<br /> * Networking<br /> * Research and Information<br /> * Discounts<br /> * Marketing Opportunities<br />
  34. 34. Thank You<br />