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1. Uop STR 581 Capstone Final Exam Part 3 NEW
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Please Note: Score of this Final Guide is 20/25
1.Tarow is a leading manufacturer of designer handbags. The
company has stores all over the world and is especially famous
for the high-quality leather used in its handbags. However, the
company soon realizes that a cheap liquor brand has been
using its logo for the past six months. In this scenario, the
company owning the liquor brand is guilty of __________.
blurring
tarnishment
reverse engineering
conscious parallelism
2

2. Felicia, a marketing executive of Trinola Inc., a manufacturer of
nutritional supplements, visits a high school to promote
Trinola’s products. She conducts a survey among students and
classifies them into three groups: those who do not take any
nutritional supplements, those who take Trinola’s nutritional
supplements, and those who prefer nutritional supplements of
other brands. Felicia talks to the first group about the
importance of consuming nutritional supplements and to the
second group about Trinola’s products in detail. To the third
group, she explains why Trinola’s products are better than
those of other brands. In this scenario, which of the following
types of market segmentation does Felicia employ?
Psychographic segmentation
Demographic segmentation
Geographic segmentation
Behavioral segmentation
3.
Which of the following statements is true of social marketing
programs?
They require an entirely different planning process from what
is used for traditional products.
They are complex and time consuming.
They should be executed in a single phase.
They usually use a single tactic to achieve their goals.

3. 4.
Celestia's is a newly opened bakery that is looking to reach
more customers. Ria, a social media marketer by profession
and a regular customer at the bakery, offers to help the bakery
establish a strong online presence. She says that she will create
a website for the bakery and use various social media platforms
to promote the bakery’s goods and services. In return, she is
promised a free supply of baked goods for the next three
months. Which of the following concepts does this scenario
illustrate?
Divesting
Positioning
Co-branding
Bartering
5.
Which of the following scenarios illustrates the impact of
political and legal forces on the marketing environment?
After a shoe manufacturing company experiences an increase
in demand for its products, it opens retail outlets in several
locations.
With the number of smartphone users on the rise, Taalia Inc.,
an electronics company, decides to create mobile
advertisements for its products in addition to print and
television advertisements.

4. The raise in the legal drinking age from 21 to 25 in Florida
might force marketing managers of alcohol companies to
minimize their target market and reposition their offerings.
Lianet Ltd. hires a gay individual as its marketing manager in
an attempt to encourage diversity in the organization.
6.
An organization that decides to measure how its marketing
efforts influence its external stakeholders is most likely to
gauge __________.
resource adequacy
employees’ commitment to goals
employees’ desire to learn
consumer satisfaction
7.
Archofan Associates, a firm that specializes in the sale of
historical artifacts, comes into possession of an antique royal
crown. It confirms the authenticity of the crown and holds an
auction to sell it. Several interested buyers participate in the
auction and quote their prices. The price of the crown is raised
each time a person bids until Emily, a bidder, offers an
exorbitant price that no other bidder is able to match. Archofan
then sells the crown to Emily. Which of the following types of
auctions does this scenario illustrate?
A minimum bid auction

5. A sealed-bid auction
An English auction
A Dutch auction
8.
Feisla Inc. is a manufacturer of high-end smartphones. It
therefore caters only to the upper class and the upper middle
class. However, the company soon realizes that it has enormous
growth potential among middle-class consumers. To tap this
potential market, it releases a new range of smartphones that
are less expensive. This move proves to be successful and
eventually helps the company gain a larger market share.
Which of the following concepts does this scenario illustrate?
Line modernization
Pure bundling
Line stretching
Dual branding
9.
The management of Aurosa Inc., a chain of retail stores that
sells home appliances, observes that its expenditure on sales
and promotions is skyrocketing and decides to implement a
new pricing method to attract more customers. It sets a fixed
low price for all the appliances offered in the store and
completely withdraws all promotion activities. This builds
confidence in customers who dislike the uncertainty that comes
with price fluctuations. Which of the following pricing methods

6. does this scenario illustrate?
High-low pricing
Going-rate pricing
Auction-type pricing
Everyday low pricing
10.
Vatain Inc. is an apparel manufacturer that markets its
products based on consumers’ tastes and preferences. It has
introduced several brands to achieve this purpose. Another
brand is directed at high-end customers who do not have
budget constraints. One brand caters to the fashion-conscious
customers who watch out for the latest trends in fashion. Yet
another brand is meant to attract customers who value comfort
over fashion. In this scenario, which of the following marketing
strategies has Vatain employed?
Multiple segment specialization
Mass marketing
Single-segment concentration
Differentiated marketing
11.
Eania Inc. manufactures toys and games for children. After
achieving a high growth rate and establishing itself as a market

7. favorite, Eania introduces a clothing brand for adults. In this
scenario, Eania pursues a __________.
market-development strategy
diversification strategy
product-development strategy
market-penetration strategy
12.
Latia is a popular fruit juice brand in the food and beverage
market. Once the brand reaches the maturity stage of the
product life-cycle, its growth rate begins to decline slowly. The
company that owns the brand decides to adopt a market
modification approach by increasing the consumption rate
among its existing customers. Which of the following strategies
is most likely to help the company achieve its goal?
Listing out reasons for potential customers to try Latia fruit
juices
Advertising the benefits of drinking Latia fruit juices more than
once a day
Making changes to the packaging of Latia products
Identifying new market segments and strategizing on the best
ways to enter them
13.

8. Millennials are likely to be receptive to marketing efforts that:
carry direct appeals where value is clear.
emphasize their role as grandparents.
align with their perception of retirement as a new beginning.
address social and environmental issues.
14.
Rotego Inc., an automobile manufacturer, releases two new
models of cars. The first model is an expensive luxury car
targeted at high-income groups, whereas the second model is
an affordable car targeted at low-income groups. Through the
introduction of these two models, Rotego intends to present
itself as a company that caters to people across all income
groups. In this scenario, which of the following types of market
segmentation does Rotego employ?
Behavioral segmentation
Demographic segmentation
Occasion segmentation
Geographic segmentation
15. An advantage of a firm pursuing multiple segment
specialization is that:

9. it creates the largest potential market for the firm’s products.
it increases the extent to which the firm can engage in mass
customization.
it helps the firm achieve the lowest cost in each segment.
it diversifies the firm’s risk across segments.
16.
16
Lanase, a leading producer of aerated drinks, decides to
introduce fruit juices and bottled water into the market. The
company’s budget requires it to keep advertising and
marketing costs as low as possible. It therefore decides to
introduce the products under the company brand name. Which
of the following is a likely consequence of the decision?
Consumers will buy the products since the company name will
be easily recognizable to them.
If the products do not perform well in the market, the company
will not be affected since it has not tied its reputation to the
products.
The development costs for future products will be extremely
high.
The company’s goodwill will be unaffected since consumers
will find it easy to differentiate one product from another.

10. 17.
Gallide is a warehouse retailer that conducts special in-store
demonstrations of certain products. This allows potential
customers to see and feel the products for themselves and be
convinced that the products are worth purchasing. The
salespeople of the store receive a bonus if a customer buys the
products after a demonstration. Which of the following is a
likely reason that the store has adopted this approach for some
of its products?
Consumers know which brand they want to purchase before
they enter the store.
Consumers are inclined to make many of their brand choices
only when they are at the store.
Consumers respond well to the use of product placement as an
advertising technique.
Consumers are brand-conscious and display high brand loyalty
in certain product categories.
18.
The __________ occurs when the demand for plant and equipment
in an organization turns volatile because of the combined
effects of the normal year-to-year replacement demand and the
need to satisfy an increase or decrease in consumer demand for
the organization’s products.
boomerang effect
billboard effect

11. acceleration effect
halo effect
19.
Ma Chère Inc. is a cosmetics store that has introduced a new
range of hair care products. The store’s salespeople are being
given a high commission for every sale that they make on these
products. They are asked to aggressively sell the products and
target as many potential customers as possible. In this scenario,
which of the following strategies is being employed by the
cosmetics store?
A pull strategy
A push strategy
Category extension
Brand extension
20.
Mojo Marinade, a popular restaurant, creates history by
becoming the world’s first restaurant to use lab-grown meat in
its dishes. It charges exorbitant prices for its dishes to
communicate its exclusivity to customers. Over time, Mojo
Marinade keeps reducing the prices of its dishes and attracts
customers from different market segments. Which of the
following pricing objectives does this scenario illustrate?
Maximum market skimming

12. Product-quality leadership
Partial cost recovery
Maximum market share
21.
Viva Pisto, a restaurant, has received numerous complaints
from customers about its slow service and unfriendly waiters.
The management of the restaurant needs to address these
complaints promptly and ensure that similar complaints do not
arise in the future. Which of the following practices will help
the restaurant restore customer goodwill?
Monitoring social media only if there are more than five
complaints
Responding to customer complaints only if they are raised
formally
Taking a defensive stance if the complaints are justified
Accepting responsibility for customers’ dissatisfaction and
disappointment
22.
Which of the following scenarios illustrates market-
penetration pricing?
Aulaan, a newly established discount store, sells products at
prices that are very low when compared to other stores.

13. Iratan, a manufacturer of smartphones, prices its latest models
between $600 and $700. After a few months, it steadily reduces
these prices.
Bakers and Eaters, a confectionery company, offers high-
quality chocolates at affordable rates.
Ban World Hunger is a nonprofit organization that works to
end world hunger. It relies on donations and government
grants for financial support.
23.
Milk Genii Inc., a manufacturer of dairy products, has a state-of-
the-art manufacturing facility where the processes of
production and packaging are carried out. After packaging, the
products are directly sold to customers through the company’s
outlets located in all major cities. Which of the following
marketing channel levels does Milk Genii use in this scenario?
A zero-level channel
A three-level channel
A one-level channel
A two-level chann
24.
Which of the following statements is true of consumer markets?
The buyers in consumer markets are geographically
concentrated.

14. In consumer markets, purchasing is often executed through
intermediaries.
In consumer markets, sales are finalized after multiple sales
calls.
The suppliers in consumer markets customize their products to
suit the needs of consumers.
25.
Which of the following is a limitation of marketing-mix
modeling?
It is less effective at evaluating how different marketing
elements work together.
It overlooks the importance of incremental growth.
It is not capable of isolating the impact of specific marketing
activities.
It does not allow marketers to conduct multivariate analyses