AMDNext Google Intro

1. What is Google AdWords?
• Cost Per Click (CPC) Network That Offers:
• Multiple marketing campaign types
• Text/Sponsored Ads
• Google Shopping Ads
• Display/Remarketing Ads
• The ability to target consumers through keywords
• Results that are measurable, accountable & flexible

2. Search Engine Results Page
Google Shopping

3. Display Ads
Display ads appear on websites within the Google network.

4. Performance & Reporting
• Metrics to evaluate and optimize campaigns
• Impressions
• Visits
• Click-Through Rate
• Cost Per Click (CPC)
• Conversion Rate
• ROAS (Return On Ad Spend)
• Website Call Conversions
• Assisted conversions

5. The Challenges Of Google AdWords
• In a auction based system, competition drives
cost
• Competitive keywords can create high costs
• Identifying profitable keywords
• Aligning overall company goals with AdWords
campaigns
The Challenge is to drive both cost effective and relevant web traffic to your site.

6. Our Strategy
• Develop Basic PPC Marketing Plan
• Create & Manage AdWords Campaigns
• Text
• Google Shopping
• Collect & report on sales data
• Evaluate Results
• Adjust Plan To Target Profitable Areas and
Produce Results