Club owners all over the country are fighting the same fitness club challenges; membership drops, low profitability, and inconsistent class sizes. This volatility affects your bottom line, as well as the motivation and morale of your staff.
Fitness club owners and managers spend thousands of dollars each month to attract new members, only to be challenged with higher membership retention costs, higher demands on management and clients, resulting in over 24% churn!
4. Successful Clubs are:
๏ Connecting with members outside of class
๏ Offering advice beyond one on one
๏ Getting member referrals
๏ Communicating with members on their terms
๏ Tracking progress easily
๏ Reaching the busy client
๏ Removing convenience barriers
๏ Mastering social media
๏ Multiplying limited labor resources
INNOVATIVE
Where Flexibility Meets Accountability
5. Successful Clubs are:
๏ Connecting with members outside of class
๏ Offering advice beyond one on one
๏ Getting member referrals
๏ Communicating with members on their terms
๏ Tracking progress easily
๏ Reaching the busy client
๏ Removing convenience barriers
๏ Mastering social media
๏ Multiplying limited labor resources
INNOVATIVE
Where Flexibility Meets Profitability
6. Are these excuses frustrating you?
๏You don’t offer showers
๏You don’t offer childcare
๏Your best classes are full
๏You don’t offer classes on my schedule
๏Your club is too far away
INNOVATIVE
Where Flexibility Meets Accountability
7. More About:
Personalizing Membership
Leveraging Technology
Engaging Members
Meeting Members on Their
Terms
Leveraging Social Media
Less About:
Competing on cost
Fearing Technology
Medial Tasks
Requiring Members to Fit Your
Schedule
Overpay for Traditional Marketing
Your Club Advantage
INNOVATIVE
Where Flexibility Meets Accountability
8. If you could…
Connect with members beyond the few minutes before and after class
Track goal progress and increase retention
Meet your members on their schedule
Allow members to track success with their mobile device
Have your members share success without begging or bribing them
Have a professional look to your portal without hiring a marketing or IT department
…would that elevate you above your competition?
INNOVATIVE
Where Flexibility Meets Accountability
10. Live and Stored Content
From Their Tablet, Wii, Xbox and
other Devices Accessing…
11. Fitness clubs experience churn because:
๏ Location inconvenience - People won’t travel greater
than 10-12 minutes to club
๏ Scheduling inconvenience - People are leading busier
lives than ever, with 1/4 of the annual attrition is due to a
“lack of time”
๏ Lack variety - Attention spans have diminished, “All
generations lack confidence in club offerings and variety”
๏ Too Expensive – This is the #4 reason why people quit
REDUCE CHURN
Where Flexibility Meets Accountability
26. XStreaming Fitness allows the fitness business to:
๏Reduce Churn – meeting members needs: Scheduling
flexibility, location convenience, and greater variety
๏Expand Footprint – same marketing dollars, greater reach
๏Embrace Flexibility – stay ahead of the trend
๏Appeal to Alumni – Offer same great workout without
taking up valuable classroom space
๏Get Greater Results – Accountability with people you
know…virtually
SOLUTIONS
Where Flexibility Meets Accountability