Website performance has become a cornerstone of user experience and brands that incorporate that into all aspects of digital gain a long-term strategic advantage. Join this session to learn about the fascinating realm of how performance optimization can significantly influence your business strategy and user satisfaction. Drawing from real world experience, we will explore the concrete connection between website performance, SEO, loyalty, digital engagement, conversion rates, and revenue. As we trace the evolution of performance, we'll discuss the growing convergence of technology and strategy in the optimization process. Our focus will then shift to the heart of composable architecture, where you will learn invaluable tips on how to implement the experience management tools with personalization and experimentation without sacrificing performance and user experience. We'll provide practical technology recommendations to be aware of as you implement or look to optimize your digital experience using the new Sitecore composable tools. Harness the power of the new modern MarTech to turn performance into a strategic advantage.

1. © 2023 Sitecore Corporation A/S.
Crafting lightning-
fast composable
digital experiences
Ensuring optimal user experience with
the composable Marchitecture.
5 October 2023

2. © 2023 Sitecore Corporation A/S.
Sitecore composable products
XM Cloud
Send
Search
Personalize OrderCloud
Content Hub
Operations
Discover
Content Hub
DAM
Content Hub
One
Connect
CDP

3. © 2023 Sitecore Corporation A/S.
• Sitecore MVP 2015 – 2023: Technology, Commerce,
Ambassador
• 15 years of Sitecore delivery
• 9 years of managing Sitecore practices
• MarTech enthusiast — Content, XM Cloud, Azure, AI
Vasiliy Fomichev
VP, Digital Solutions, Altudo
vasiliy.fomichev@altudo.co
@vasiliyfomichev
www.altudo.co
www.cmsbestpractices.com
Today’s speaker

4. © 2023 Sitecore Corporation A/S.
Altudo - one of the most awarded Sitecore partners
4
500+
Sitecore Projects Delivered
Sitecore Expertise
45+
Fortune 500 Clients
Trusted By Top Brands
10+
Awards Worldwide
Recognized By The Experts
10+
Certified developers
Sitecore OrderCloud
250+
Sitecore SMEs
Extensive Experience
Most
innovative
partner
Global
Sitecore
expertise
8X
SPECIALIZED PARTNER

5. © 2023 Sitecore Corporation A/S.
Meet, Chris, the Marketing Operations Manager at designer
brand company Riode –
• leads a digital transformation
• no experience with the new Sitecore tools
• knows performance is important
• wants to know enough to ensure the team is on the right
track

6. © 2023 Sitecore Corporation A/S.
Google
53% of mobile site visitors leave a page that takes longer than
three seconds to load.

7. © 2023 Sitecore Corporation A/S.
Akamai
A one-second delay in page load time can result in a 7%
reduction in conversions.

8. © 2023 Sitecore Corporation A/S.
Deloitte
A one-second improvement in page load time can lead to a 9%
increase in conversion rates for e-commerce websites.

9. © 2023 Sitecore Corporation A/S.
Amazon
For every 100 milliseconds of improvement in page load time,
their sales increased by 1%.

10. © 2023 Sitecore Corporation A/S.
Unbounce
Mobile users are particularly sensitive to page load speed. 70%
of consumers say that page speed impacts their willingness to
buy from an online retailer.

11. © 2023 Sitecore Corporation A/S.
Akamai
79% of online shoppers who encounter a slow website are less
likely to buy from the same site again.

12. © 2023 Sitecore Corporation A/S.
Google
46% of users say they wouldn't revisit a poorly performing site.

13. © 2023 Sitecore Corporation A/S.
Google puts page performance as the primary UX metric
• Largest Contentful Paint (LCP):
measures loading performance of the largest
content piece on the web page.
• First Input Delay (FID): the time it takes a page
to react to user actions.
• Cumulative Layout Shift (CLS): measures visual
stability of a web page.
Reference: https://web.dev/vitals/

14. © 2023 Sitecore Corporation A/S.
Rapid value realization path to modernization
Stage 1
Connected analytics
& personalization
Stage 2
Connected AI
search
Stage 3
CMS and
solution
modernization
• Connected customer activity
• Consistent personalization and
experimentation
• Holistic analytics reporting
• Cross platform AI-driven search
• AI content recommendations
• Connected content
personalization
• Headless OneWeb rollout with a
flexible component library
• Move to headless with Jamstack
• Serverless modernization
Value
Legacy platform XMC

15. © 2023 Sitecore Corporation A/S.
Selecting the right products is critical to ensure speed
Website Search Experimentation &
Personalization
Analytics & Data Forms
Personalize
Sitecore Search
Sitecore CDP

16. © 2023 Sitecore Corporation A/S.
Web experiences can result in a flicker & page load delay
Personalize
Send me the code file so I know how to talk to you
Wow, that took a while, do I have any web experiences on this page?
Yes, here is the code and content for you to use to show them.
Here is the [heavy] instruction file (over 1MB).
Browser

17. © 2023 Sitecore Corporation A/S.
Move towards full stack experiences in Personalize
Any personalization for this component?
Yes, update the phone number, here is the new one.
Personalize
Browser

18. © 2023 Sitecore Corporation A/S.
CONTACT
CENTER
DMP
PERSONALIZE
PERSONALISATION / DECISIONING
DATA
SCIENCE
SCV
CRM
Content Platform
WEBSITE
AD SERVER
CAMPAIGN
MANAGEMENT
(email, push, sms)
MOBILE APP
Commerce Platform
System integrations can get pretty messy and slow

19. © 2023 Sitecore Corporation A/S.
PERSONALIZE
PERSONALISATION /
OPTIMISATION
CONTACT
CENTER
DMP
CDP
PERSONALISATION /
OPTIMISATION
DATA
SCIENCE
MOBILE APP
CRM
Content Platform
WEBSITE
AD SERVER
CAMPAIGN MANAGEMENT
(email, push, sms)
MOBILE APP
Commerce Platform
Add a CDP when connecting to 3+ systems
DATA
/ CSV 3RD PARTY

20. © 2023 Sitecore Corporation A/S.
Keep your CDP close to the decision engine
Channels
Digital behavior
Realtime
Sitecore Personalize
Realtime CDP engine
• Streaming data ingestion
• Unified profiles
• Realtime audiences
Decision engine
• Business logic
• Offers
• Data lookups
• AI activation
Experiment
& optimize
• Client-side
• Server-side
• A/B test
• Multi-arm-bandit
• Goal based reporting
Personalize
& engage
• Client-side
• Server-side
• Triggered
• Interactive
• Goal based reporting
AI model
Other systems
Realtime
Paid
channels
Owned
channels
Earned
channels
Interactive
Interactive
Triggered

21. © 2023 Sitecore Corporation A/S.
Keep your CDP close to the decision engine
Channels
Digital behavior
Realtime
Sitecore Personalize
Sitecore CDP
• Streaming data ingestion
• Unified profiles
• Realtime audiences
• + additional capabilities
Decision engine
• Business logic
• Offers
• Data lookups
• AI activation
Experiment
& optimize
• Client-side
• Server-side
• A/B test
• Multi-arm-bandit
• Goal based reporting
Personalize
& engage
• Client-side
• Server-side
• Triggered
• Interactive
• Goal based reporting
AI model
Other systems
Realtime
Paid
channels
Owned
channels
Earned
channels
Interactive
Interactive
Triggered
Sitecore CDP is native to Personalize, being part of
the original product, formerly called Boxever.

22. Composable APIs
Global Delivery
Aligning with technologists on the right tools is critical.
1. CDN is no longer needed
2. Vercel is a performance-focused edge delivery platform
3. Sitecore XM Cloud works natively with Vercel and SSG
technology
4. Content Hub provides an asset CDN
Search
Selectthe right
tools forcontent
delivery
Personalize
Sitecore CDP
CDN
XM Cloud DAM

23. © 2023 Sitecore Corporation A/S.
Vercel gets websites close to users no matter where they are
CM
CD
(East)
CD
(West)
CD
(EU)
18 data centers around the world

24. © 2023 Sitecore Corporation A/S.
Performance is in Vercel’s DNA
Blazing fast performance guaranteed with the Jamstack
architecture with Sitecore JSS and SSG deployed on the
edge with MACH-based service mesh.
10x faster page load,
98x faster
personalization with
JAMStack
3x-6x faster
time-to-market with
Sitecore SXA + JSS
XM Cloud

25. © 2023 Sitecore Corporation A/S.
• Use next generation image formatting to automatically
transform images to next gen format
• Use edge caching to prevent unnecessary load on the
backend
Vercel is more than a simple CDN
UseVercelfor
contentandimage
caching

26. © 2023 Sitecore Corporation A/S.
Create custom renditions tailored for each channel
1. Reduce image dimensions
2. Align on the quality reduction for images without
sacrificing the visual
3. Automatically crop images (use Smart crop, or integrate
with an external AI image service)
ContentHub’s
renditionsvastly
improve pagespeed

27. © 2023 Sitecore Corporation A/S.
Composable performance blueprint for Sitecore
Sitecore Personalize
+ Sitecore CDP
Vercel Content Hub DAM
Start with web experiences
and move to full-stack for the
implementation.
Add a CDP when looking at
more than 3 data sources for
decisioning.
Sitecore CDP natively delivers
faster decisions based on data.
Forms + Low / No Code
Replace embedded forms
with headless forms.
Use no-code tools to connect
the rest of the stack.
Create channel-specific
image renditions.
Use Vercel as an image CDN
Remove traditional CDNs

28. © 2023 Sitecore Corporation A/S.
Challenge technology innovation - Google Core
Vitals can be easily met with the current
technologies.

29. Thank you
FOR DISCUSSION PURPOSES ONLY.
Sitecore Confidential and Proprietary. ©2022 Sitecore Corporation A/S. Sitecore® and
Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other
brand names are the property of their respective owners.

30. © 2023 Sitecore Corporation A/S.
• Sitecore MVP 2015 – 2023: Technology, Commerce,
Ambassador
• 15 years of Sitecore delivery
• 9 years of managing Sitecore practices
• MarTech enthusiast — Content, XM Cloud, Azure, AI
Vasiliy Fomichev
VP, Digital Solutions, Altudo
vasiliy.fomichev@altudo.co
@vasiliyfomichev
www.altudo.co
www.cmsbestpractices.com
Today’s speaker