Watch full webinar here: https://bit.ly/3GBajEt Moving enterprise data to the Cloud, whether entirely or partially, is a priority for almost all organizations. The journey to the Cloud can be smooth and indeed will be accelerated when conforming to a clear and well-considered set of best practices that we have laid out. The advantage of following migration best practices are that downtimes and disruptions are virtually eliminated or, in the worst case, significantly minimized. Downtimes and disruptions cause significant damage in the form of lower customer responsiveness as well as expensive resource outlays. In this session by Vaishali Ghiya, Head of Marketplace, Networking, Security, Data & Analytics, AI & ML, Storage at AWS, we will discuss what these best practices exactly are. We will also focus on how cloud migrations can be made seamless by the presence of a logical data fabric to securely connect all systems across on-premises and the cloud while giving business users easy access to all underlying data. You will learn how AWS and Denodo come together to help enterprises migrate their diverse workloads to the cloud without disruption or downtime.

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Partner Keynote:
Best Practices for Cloud Migrations with
Zero Disruption with AWS Marketplace
Vaishali Ghiya
Head of Marketplace, Networking, Security, Data &
Analytics, AI & ML, Storage, Amazon Web Services (AWS)

2. © 2022,Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Vaishali Ghiya
Head of Business Development
AWS Marketplace
AWS and Denodo: Ensuring Easy Cloud
Migrations with Uninterrupted Data Access

3. © 2022,Amazon Web Services, Inc. or its Affiliates. All rights reserved.
By 2023
75% of orgs will have
comprehensive digital
transformation
roadmaps, resulting in
true transformation
across all facets of
business1
Cloud Marketplaces emerging as increasingly important route to
market for Enterprise software
By 2023
50% of applications sold
via cloud marketplaces
will be transaction
without negotiation of
software terms and
conditions2
By 2024
Marketplaces will be a
dominant channel for
the procurement of
infrastructure
operations software2
Sources:1. IDC FutureScape: Worldwide Digital Transformation (DX) 2021 Predictions
2. Gartner Predicts 2020: Negotiate Software and Cloud Contracts to Manage Marketplace Growth and Reduce Legacy Costs, 18 December 2019
Note: These estimates are based fully on third-party data and Amazon has not verified the accuracy of these estimates.

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AWS Marketplace – Forrester New Wave Leader
A curated digital catalog that helps you find, buy, deploy, and manage software, services, and
data products
Selection, speed, and agility
Quickly procure and use products from software sellers to help address your
compliance needs
Flexible pricing and terms
Test software, pay as you go, negotiate custom terms, and save money with long-
term commitments
Control and governance
Centralize governance, innovate quickly, and launch software products that align
with your organization's policies and compliance requirements

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Over 12,000 transactable listings
→
2000+ ISVs, 500+ Consulting Partners, 200+ Data
Providers
→
310,000 monthly active customers
→
Millions of current subscriptions
→
Offers 65+ categories
→
Deployed in 25 regions
→

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How Customer Procures from AWS Marketplace
Seller Private Offers
Consulting Partner
Private Offers
Self-service
AWS Customer
Solution seller
(software, services, and data)

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Find and Buy
Private Offers
Negotiate a custom
price with a
software seller or
Consulting Partner.
Offer is reviewed
and accepted in
AWS Marketplace
BYOL
Migrate to AWS
with your existing
product licenses.
Intended for
pre-existing
customers
Seconds/Hour
(PAYG)
Pay for software
and compute
capacity by the
second or hour
with no
long-term
commitments
Monthly
Make a monthly
payment and
receive a discount
on the monthly
pricing charge
Annual &
multi-year
Make a one-time
payment and
receive significant
discount. Multi-
year options are
also available
Free trial
Get started
in AWS
Marketplace with a
free trial and
no commitment
Flexible consumption and contract models for builders, developers, Line of Business buyers, procurement, finance, CIO
organizations
Contracts
Self Serve

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Customize pricing and license terms with
sellers in AWS Marketplace
Shorten your billing cycle
Receive volume discounts through
negotiations for your custom offer
Seller Private Offers
Negotiate prices and terms with your
preferred software seller
Provision, meter, and integrate third-party
software charges with your AWS bill
© 2021,Amazon Web Services, Inc. or its Affiliates. All rights reserved.

9. © 2022,Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Marketplace Software Deployment Options
Amazon Container
Services
Find container
products and deploy
them on Amazon ECS,
Amazon Elastic
Container Service for
Kubernetes
(Amazon EKS),
and AWS Fargate
AWS Data Exchange
AWS Data Exchange
makes it easy to find,
subscribe to, and use
third-party data in the
cloud
SaaS
Software offered
as a service with no
resources required to
manage infrastructure
API
Application Program
Interface is designed
to integrate directly to
an application
Amazon
SageMaker
Find machine
learning algorithms
and models that
can be deployed
directly onto
Amazon SageMaker
Amazon Machine
Image
Provides flexible BYOL,
pay-for-what-you-use,
free trials, and curated
open source options,
sold individually or
bundled as
CloudFormation
template
Flexible build and delivery

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Denodo: Gaining Strength in the AWS Marketplace
6 Marketplace Listings
• 600% YoY Growth in 2021

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Denodo – Core Value Proposition
Industry’s only data virtualization platform that offers all the necessary capabilities
of a logical data fabric:
First class UX
Intelligent Query
Execution
In-Memory Parallel
Processing
Seamless Data
Access
Automated Infrastructure
Management
Single point of security and
access control administration
Data Connectivity, Consumption, Operationalization

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Cloud Migration with AWS - Best Practices
• Monitor application performance
• Validate security
• Establish migration KPIs
• Codify data pipelines
• Determine key use cases that the post-migration resolves
• Ensure data access, portability, and interoperability

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Spotlight Use Case: Predictive Maintenance in Pharma
Manufacturing
Improving manufacturing efficiency via early failure detection
• Pharmaceutical production lines
are extremely expensive to operate
and each restart of the process
results in wasted resources and
time
• Currently around every third batch
run results in failure and alarm,
triggering expensive re-runs.
Business Challenge
• Develop method for predicting the failures early
on, resulting in early restarts of the process and
saved time
• Utilizing massive volumes of sensor data across a
distributed set of sources
• Creating time series features corresponding to
each of the manufacturing steps
• Machine Learning Model trained on the historical
data to identify upcoming failures hours in advance
• Built using Teradata on AWS and Python
Solution
• New state of the art algorithm based on the sensor
data, demonstrating the value of advanced analytics
with potential to reapply across entire organization
• Significant improvement in manufacturing efficiency
• Fostering data-driven culture within organization by
using a logical data fabric to access ALL data at scale
• In a single production site better efficiency is
estimated to provide $1.2M in savings annually
Customer Value
Technical
• Analytics: ML algorithms using Python, R, SQL
• Data Types: Structured, Unstructured
• Data Sources: Sensor Data
Technical Achievement
• Processing of billions of sensor observations in
minutes from various sources using the logical
data fabric
• Translating the business problem into Data Science
Domain

14. © 2022,Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• Visit us at the Marketplace to learn more:
aws.amazon.com/marketplace (search for the Denodo and
other listings)
• Watch an introduction to the AWS Marketplace:
https://www.youtube.com/watch?v=UjD-kMiVs0c
• Talk to your local AWS representative for help with product
listings, Marketplace questions, pricing, private offers
• Reach out to me, Vaishali Ghiya, for a personalized demo
and discussion at ghiya@amazon.com
Understand, learn, and engage with the AWS Marketplace
Thank you!