Sitecore is expanding into generative AI and providing new tools for marketers and developers. For marketers, XM Cloud+ provides a bundled offering and the focus is on parity with legacy tools. For developers, Connect is becoming the preferred integration tool and headless development is maturing. Sitecore also aims to provide real-time insights on new features and has programming and events planned.

1. LASUG
What’s hot in the Sitecore world.
November 2023

2. Sitecore aims to dominate digital experience from content side
XM Cloud
Send
Search
Personalize OrderCloud
Content Hub
Operations
Discover
Content Hub
DAM
Content Hub
One
Connect
CDP
AI

3. Sitecore is expanding into Gen AI development
3
• Sitecore’s Current capabilities with Gen AI:
• Generic content generation (CH, XMC)
• Image generation (DALL-E)
• Expansion areas:
• Search Q&A: AI-Powered Conversational Search experience
• Chatbot: AI-Powered Chat experience built on top of Sitecore Search
• AI Copilot: AI Copilot for building integrations/recipes in Sitecore Connect
Sitecore looks at Gen AI as an accelerator for content, testing,
personalization, insights, targeting.

4. Sitecore provides real-time insight into released features in real time
New feature and capability releases across all Sitecore
products are now available in the real-time Sitecore
Changelog
https://developers.sitecore.com/changelog
4

5. For Marketers &
Content Authors
5

6. Sitecore XM Cloud+ is a bundle with potential cost efficiencies
XM Cloud
Search
Personalize
Connect
CDP

7. XM Cloud parity and legacy tools removal is the top priority
7
• XM Cloud Forms: Forms for any Web frontend with drag &
drop form builder. Roadmap: Multi-step/Multi-page forms,
conditional logic, 3rd party integrations, granular analytics,
multi-language support.
• Templated Sites: Create new sites quickly based on
templates
• Experience Studio:
• Site Management Capabilities
• Sitemap management
• Languages
• SEO
• Styling
• Site-specific configuration

8. Sitecore Announcements & Roadmap
8
Unified Tracking
• Share visitor identity and behavioral events across Sitecore
products
CDP
• Content Interaction Analytics: Component level interactions
& focused insights. Available in XM Cloud analytics and CDP
segmentation.
Content Hub
AI-Powered Instant Discovery: Visual Search, Asset
Recommendations, and Marketer-Tailored UI.

9. Sitecore program and event announcements
9
• Sitecore Accelerate: A new program designed
to help Sitecore customers speed up their
migration from Sitecore XM and XP to XM
Cloud - Requirements Assessment &
Implementation Planning
• Sitecore Symposium 2024: Nashville, Oct 14-
17

10. Developers,
DevOps, and IT
10

11. Headless development matures and Sitecore sets standards
• Blok: Front-end Framework based on Chakra UI component library.
Preferred for Sitecore client (portal) apps.
• Cypress: Frontend Testing Framework for E2E, Component &
Automated Testing.
11

12. Sitecore Connect is becoming the go-to tool for integrations
12
• Audit Logging: Allows log streaming into SIEM systems
(Sentinel, CrowdStrike, etc.)*
• xDB to CDP: xConnect connector that supports migrating
known contacts from v9.0+

13. XM Cloud team pushes for feature parity
• Embedded Edge Personalization & Testing: Personalization at Edge, A/B
Testing, Goals, Attribute Personalization will deliver faster dynamic
experiences.
• CI/CD gate inclusion coming to XM Cloud Deploy.
• AI code-gen tools are emerging allowing to translate Figma and other
platform designs into code (Kajoo), although the sophistication is limited.
13

14. Sitecore XP’s roadmap is unclear
• Sitecore XP 10.4 will be released in April
2024
14

15. Let’s create
engaging customer
experiences!

16. Other updates
• Product and sales are focused on XMC
• Product’s goal is to get XMC to parity in the authoring experience
• XP will remain on life support
• Sitecore see accounts moving into platform evals
• AI code gen is getting a lot of hype – not there yet
• Joint GTM is in flight – need to prioritize the execution
• Work with Heather Polen on strategic roadmaps
• Altudo has moved up in popularity due to our joint pipe size and the focus on XMC
• We should continue with that joint GTM, although be more sensible in our approach; Sitecore is also aligning around that
for the existing accounts.
16

17. Sitecore hosting is planned in the near future
17
As edge computing moves into the CMS space, the
CMS space takes over the edge. Sitecore plans to
launch their own hosting for the frontend code.
1. Vercel will likely not be the hosting platform
2. Sitecore hosting will become the preferred
hosting option for Sitecore headless solutions.