Traditional data pipelines often face scalability issues and challenges related to cost, their monolithic design, and reliance on batch data processing. They also typically operate under the premise that all data needs to be stored in a single centralized data source before it's put to practical use. Confluent Cloud on Amazon Web Services (AWS) provides a fully managed cloud-native platform that helps you simplify the way you build real-time data flows using streaming data pipelines and Apache Kafka.